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Conversional Marketing for DCM
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Conversional Marketing for DCM

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Conversation Management is not just management. It’s a marketing strategy of likes. In the practical case of DCM, we explain how people like you and even love your brand. Customer satisfaction ...

Conversation Management is not just management. It’s a marketing strategy of likes. In the practical case of DCM, we explain how people like you and even love your brand. Customer satisfaction becomes customer involvement in DCM’s communication.

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  • Voorstelling Jan Dever. Wat doe je bij DCM?\n
  • Voorstelling Kevin. Wie is Think Tomorrow en wat doen jullie?\n
  • Marketing bij DCM draait om de klant. We willen de beste producten afleveren dus is leren van de klanten heel belangrijk. Hoe kunnen we op een efficiënte manier meer communiceren?\n
  • Facebook is het grootste sociale netwerk ter wereld en omvat alle lagen van de bevolking. Dit is onze pagina. We willen communiceren met de klante in de eerste stap. In een volgende stap willen we dat de klanten onze communicatie maken.\n
  • Onze klanten moeten ambassadeurs zijn van de firma.\n
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  • And that interaction is made by our fans, real brand ambassadors\n
  • Van “I like Social Media” naar “I love Social Media”. Bij DCM willen we niet alleen dat mensen ons ‘liken’ maar echt van ons houden. Hoe kunnen we dat bereiken?\n
  • Van “I like Social Media” naar “I love Social Media”. Bij DCM willen we niet alleen dat mensen ons ‘liken’ maar echt van ons houden. Hoe kunnen we dat bereiken?\n
  • Have you ever wondered why some people can inspire others and be so convincing? Why is Apple so successfull year after year? Why was Martin Luther King so loved? They all communicate in the same way. And Simon Sinek calls his theory the Golden Circle of Inspiration.\n
  • People don’t buy what you do but why you do it.\n
  • That’s why we don’t speak about conversation management, but conversional marketing and social engagement. It’s not just your online channels. It’s your entire marketing and way of life through a company like DCM.\n

Conversional Marketing for DCM Conversional Marketing for DCM Presentation Transcript

  • JAN DEVERMarketing & Web Director @ DCM
  • KEVIN HEYLENOwner & Conversation Manager @ Think Tomorrow
  • Conversional Marketing
  • ISM
  • ISM
  • Golden Circle of Inspiration
  • G lden Circle f Inspirati n What How Why
  • G lden Circle f Inspirati n What How Why
  • SOCIAL ENGAGEMENT