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Conversation management VOKA

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Opleiding Social media marketing en conversation management bij VOKA. 15/10/2012

Opleiding Social media marketing en conversation management bij VOKA. 15/10/2012

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  • Voorstelling Kevin. Wie is Think Tomorrow en wat doen jullie?\n
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  • interaction!!!\n
  • interaction!!!\n
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  • interaction!!!\n
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  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
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  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
  • And that interaction is made by our fans, real brand ambassadors\n
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Conversation management VOKA Conversation management VOKA Presentation Transcript

  • ttSocial MediaConversation Management
  • KEVIN HEYLENOwner & Conversation Manager @ Think Tomorrow
  • tt Social Media Conversation ManagementWat, waarom & hoe? Meer fansInsights & Edge Rank Strategie & plan
  • 1 000 000 000 users170 000 000 users130 000 000 users
  • USA: 2,1 netwerkenBrazilië: 3,1 netwerkenIndia: 3,9 netwerkenEuropa: 1,9 netwerken
  • Public is the new social
  • But do you really care?
  • http://www.youtube.com/watch?v=pqHWAE8GDEk
  • Conversation Management
  • Be part of the communty.Don’t take the lead
  • Talk with you customersnot at your customers
  • WhatHowWhy
  • WhatHowWhy
  • WhatHowWhy
  • You are no longer in controlAnd that’s OK
  • Social media & Helpdesk
  • Social media & Helpdesk
  • 4 manieren voormeer fans of followers
  • Return On Investment
  • A ttentionIntrestDesireA ction
  • Strategie opstellenDoelgroep Missie op LTHun behoeften Sociaal gedragSWOT ROICompetitionDoelstellingenTargeting en timing