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Maximum Results                  Social Media Marketing                         Visit http://webmaxed.com         Twitter ...
Hi, my name is Kevin R. Haynes.                           twitter.com/webmaxed   Thank you for    viewing mypresentation. ...
What is Social Media?Follow @webmaxed on Twitter   1-877-212-1293
Social media is...        “media for social interaction, using highly       accessible and scalable communication       te...
Social media is a conversation                                               Photo credit: Khalid AlbaihFollow @webmaxed o...
The Big Three                        number of members                      Facebook: 600 million +                       ...
The latest trends in human                     communication                Social Media                Mobile            ...
Why is Social Media                so popular?Follow @webmaxed on Twitter   1-877-212-1293
Why is Social Media so popular?              Human Nature              ➡ Share              ➡ Learn              ➡ Consume...
The power of a                    recommendation                                          ✓    90% of consumers trust     ...
The old marketplace             Word of mouth ruledFollow @webmaxed on Twitter   1-877-212-1293
Advertisers ruled ✓    Less conversation ✓ Advertisers dominated ✓            We listened                                 ...
The social age of advertising                              Welcome back word of mouth!                                    ...
social media       Levels the playing field                       Suited for small business                        ✓ Easy ...
old school vs. new school                         marketing          Traditional Marketing                    Social Marke...
78.6% of consumers have joined                  a company’s community to get                  more information on the comp...
Social Media Myths               •   Its a full-time job               •   You need to hire someone to manage it          ...
Social media hub                          your website                    ✓   Integrate social media                    ✓ ...
Don Frattaroli                    Digital Marketing Project Lead                         don@2ndinstinct.com              ...
A2    nd Glance Hub                     Making Your Site the            Multi - Channel Digital Marketing                 ...
Search - 3 Pronged Approach                         Local SEO                                                  Paid Search...
Digital 2                      A Marketing Behavior                             nd Glance                           Digita...
Digital Online Behavior            Targeting US Women ages 25 - 34                          10% are inactive              ...
Digital Metrics               2nd Market Impact Solutions • Web site and Social Analytics & Conversion Reporting   • Web t...
More then 600 million members      50% of users login daily      Nearly half of Facebook users over age 35: A significant ...
Facebook:                                      basics           the basics:             Profile              vs.      Page...
Facebook: why?              ✓ Because everyone is on it              ✓ Get followers              ✓ Build community       ...
Facebook: how to start                              1 Create page                              2 Add details              ...
Facebook:                              Create page                         1    choose type of page                       ...
3   add your photo                                               4   start promotingFollow @webmaxed on Twitter   1-877-21...
add more details for people and                 search engines!                                        username/URLDon’t F...
use “resources” section                                                         start here                                ...
integrate Facebook into your website                using social pluginslike buttonFollow @webmaxed on Twitter   1-877-212...
Facebook: keep it going ✓ Update regularly ✓ Share: other peoples content ✓ Educate: be useful & always create ✓ Engage: g...
Facebook: do        ✓   Be friendly & positive             ✓   Ask questions        ✓   Plan                              ...
Facebook: don’t                   ✓   Focus only on ROI                   ✓   Worry about number of followers             ...
Twitter is an information network. Millions of         people, organizations, and businesses use it to              discov...
What’shappening? Follow @webmaxed on Twitter   1-877-212-1293
Twitter:               influence       72% of daily Twitter users publish blog posts at least monthly       48% of Twitter...
Twitter:              basics             ✓   You can follow anyone             ✓   Anyone can follow you             ✓   F...
Twitter:              why           ✓ Connect           ✓ Establish credibility           ✓ Listen           ✓ Research & ...
Twitter:                how to start                                       1 Setup account                                ...
Search engines& people read this! Follow @webmaxed on Twitter   1-877-212-1293
Search for people         Twitter:              find people to follow                                                  inv...
Twitter:                         directories                              ✓   TwitterCounter                              ...
Twitter:                  promote it    ✓ Website    ✓ Email signature    ✓ Business cards    ✓ Marketing materialsFollow ...
Twitter:                  lingo                              ✓ Tweets                              ✓ Timeline             ...
Your TweetsTimelineis other peoplestweets Follow @webmaxed on Twitter   1-877-212-1293
@ Mentions/replies       see who mentioned you hereFollow @webmaxed on Twitter   1-877-212-1293
@ Mentions/replies                  mention someone this way     or with their @username in your tweetFollow @webmaxed on ...
Retweets                                                     of yours by                     Retweet (RT)                 ...
Save searches                                               Retrieve saved                                               s...
Add people to lists                                                    See your listsFollow @webmaxed on Twitter    1-877-...
The Hashtag #                                               hashtags appear                                               ...
Twitter:                      keep it going             ✓ Listen                       ✓ Find new people             ✓ Sha...
Twitter:                      the water cooler                              ✓   Be interesting                            ...
Twitter:             do      ✓   Plant seeds                          ✓   Join conversations      ✓   Nurture relationship...
Twitter:                  don’t                       ✓   Spam offers                       ✓   Auto-updates only         ...
Social Media Strategy                              Road Map                        ✓ Define audience                      ...
Remember to...                              ✓ Listen                              ✓ Be consistent                         ...
Webmaxed helps businesses yield maximum           results from web marketing.                      ✓Strategy              ...
Hi, my name is Kevin R. Haynes.                           twitter.com/webmaxed   Thank you for    viewing mypresentation. ...
Contact Webmaxed today to receive a         FREE Web marketing consultation.                           1-877-212-1293     ...
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Maximum Results Social Media Marketing Class

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Kevin Haynes is founder of Webmaxed.com - a full-service web marketing company in Boston, MA.

Please follow me on Twitter!
http://twitter.com/webmaxed

These slides are from my "Maximum Results Social Media Marketing" class. Where I taught how to leverage social media to get new business and build your brand. Facebook and Twitter basics are covered, as well as strategy and creating a road map for success.

Don Frattaroli from 2ndInstinct covers social media ROI and search marketing.

Published in: Business, Technology
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Transcript of "Maximum Results Social Media Marketing Class "

  1. 1. Maximum Results Social Media Marketing Visit http://webmaxed.com Twitter @webmaxed 1-877-212-1293 Presented by: Kevin R. Haynes Founder & President of Webmaxed.comFollow @webmaxed on Twitter 1-877-212-1293
  2. 2. Hi, my name is Kevin R. Haynes. twitter.com/webmaxed Thank you for viewing mypresentation. I hope you will connectwith me on Twitter! Click HERE If you like my presentation, please follow me on Twitter Follow @webmaxed on Twitter 1-877-212-1293
  3. 3. What is Social Media?Follow @webmaxed on Twitter 1-877-212-1293
  4. 4. Social media is... “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue." *WikipediaFollow @webmaxed on Twitter 1-877-212-1293
  5. 5. Social media is a conversation Photo credit: Khalid AlbaihFollow @webmaxed on Twitter 1-877-212-1293
  6. 6. The Big Three number of members Facebook: 600 million + Twitter: 200 million + LinkedIn: 100 million + Source: WikipediaFollow @webmaxed on Twitter 1-877-212-1293
  7. 7. The latest trends in human communication Social Media Mobile Fastest growing Web communication trend in human history Chat room Email Television Telephone Printing pressFollow @webmaxed on Twitter 1-877-212-1293
  8. 8. Why is Social Media so popular?Follow @webmaxed on Twitter 1-877-212-1293
  9. 9. Why is Social Media so popular? Human Nature ➡ Share ➡ Learn ➡ ConsumeFollow @webmaxed on Twitter 1-877-212-1293
  10. 10. The power of a recommendation ✓ 90% of consumers trust recommendations from people they know. ✓ 70% trust opinions of unknown usersFollow @webmaxed on Twitter 1-877-212-1293
  11. 11. The old marketplace Word of mouth ruledFollow @webmaxed on Twitter 1-877-212-1293
  12. 12. Advertisers ruled ✓ Less conversation ✓ Advertisers dominated ✓ We listened photo credit: Wikipedia photo credit: AMCFollow @webmaxed on Twitter 1-877-212-1293
  13. 13. The social age of advertising Welcome back word of mouth! Tweet Blog Like ShareFollow @webmaxed on Twitter 1-877-212-1293
  14. 14. social media Levels the playing field Suited for small business ✓ Easy to start ✓ Low-budget ✓ Highly targeted ✓ Efficient ✓ Grow with loyal fansFollow @webmaxed on Twitter 1-877-212-1293
  15. 15. old school vs. new school marketing Traditional Marketing Social Marketing one way communication two way conversation wide net highly targeted expensive efficient selling educating repetitive variety spoon fedFollow @webmaxed on Twitter 1-877-212-1293
  16. 16. 78.6% of consumers have joined a company’s community to get more information on the company Universal McCannFollow @webmaxed on Twitter 1-877-212-1293
  17. 17. Social Media Myths • Its a full-time job • You need to hire someone to manage it • You have to be everywhere Online • Once youre on it, youre job is done • Customers will start the conversation for you • Only for Online businesses • Must use "special offers" & "buy now" tactics • Replaces traditional marketing entirelyFollow @webmaxed on Twitter 1-877-212-1293
  18. 18. Social media hub your website ✓ Integrate social media ✓ Fresh content ➡ Educating ➡ Engaging ➡ Useful ✓ Tell the story of your business ✓ Convert visitorsFollow @webmaxed on Twitter 1-877-212-1293
  19. 19. Don Frattaroli Digital Marketing Project Lead don@2ndinstinct.com 617-421-1952 2ndinstinct.com Twitter @don_2instinct Facebook.com/2ndInstinctFANTwitter @don_2instinct don@2ndinstinct.com
  20. 20. A2 nd Glance Hub Making Your Site the Multi - Channel Digital Marketing Paid Search Marketing Search Social Media Optimization Website.com/ Blog Email Local Search Traditional IntegrationTwitter @don_2instinct don@2ndinstinct.com
  21. 21. Search - 3 Pronged Approach Local SEO Paid Search SEOTwitter @don_2instinct don@2ndinstinct.com
  22. 22. Digital 2 A Marketing Behavior nd Glance Digital Conversion Identify - Prospects + Online Behavior + Success Metric Work Life Consumer Digital Behavior Value Proposition Personal lifeTwitter @don_2instinct don@2ndinstinct.com
  23. 23. Digital Online Behavior Targeting US Women ages 25 - 34 10% are inactive 78% are spectators 74% are joiners Read & Watch 24% are collectors Maintain Online profile 43% are critics 31% are creators Source Forester TechnographicsTwitter @don_2instinct don@2ndinstinct.com
  24. 24. Digital Metrics 2nd Market Impact Solutions • Web site and Social Analytics & Conversion Reporting • Web traffic & site traffic analysis • Followers, connections, likes, friends & posts • Visitors loyalty – New & repeat • Form conversion, Email list & Contact us • Recommendations and reviewsTwitter @don_2instinct don@2ndinstinct.com
  25. 25. More then 600 million members 50% of users login daily Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids.Follow @webmaxed on Twitter 1-877-212-1293
  26. 26. Facebook: basics the basics: Profile vs. Page What Person Business, brand, non-profit Who Only people you approve Anyone can join Limits 5000 Unlimited Visibility Private or Public PublicFollow @webmaxed on Twitter 1-877-212-1293
  27. 27. Facebook: why? ✓ Because everyone is on it ✓ Get followers ✓ Build community ✓ Share. Educate. Engage. ✓ Search engine friendly ✓ Warm traffic to your websiteFollow @webmaxed on Twitter 1-877-212-1293
  28. 28. Facebook: how to start 1 Create page 2 Add details 3 Profile picture 4 PromoteFollow @webmaxed on Twitter 1-877-212-1293
  29. 29. Facebook: Create page 1 choose type of page 2 fill in basic infoFollow @webmaxed on Twitter 1-877-212-1293
  30. 30. 3 add your photo 4 start promotingFollow @webmaxed on Twitter 1-877-212-1293
  31. 31. add more details for people and search engines! username/URLDon’t Forget! Follow @webmaxed on Twitter 1-877-212-1293
  32. 32. use “resources” section start here social plugins for your website Follow @webmaxed on Twitter 1-877-212-1293
  33. 33. integrate Facebook into your website using social pluginslike buttonFollow @webmaxed on Twitter 1-877-212-1293
  34. 34. Facebook: keep it going ✓ Update regularly ✓ Share: other peoples content ✓ Educate: be useful & always create ✓ Engage: get the conversation going use ✓ Post variety of media Hootsuite to keep your social networks fresh with updatesFollow @webmaxed on Twitter 1-877-212-1293
  35. 35. Facebook: do ✓ Be friendly & positive ✓ Ask questions ✓ Plan ✓ Listen ✓ Update regularly ✓ Resolve issues ✓ Spoon feed ✓ Reply daily ✓ Keep it relevant ✓ Delete spamFollow @webmaxed on Twitter 1-877-212-1293
  36. 36. Facebook: don’t ✓ Focus only on ROI ✓ Worry about number of followers ✓ Bombard with “buy now” tactics ✓ Post only your own content ✓ Ignore posts on your wall ✓ Engage in negative conversationFollow @webmaxed on Twitter 1-877-212-1293
  37. 37. Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. *Twitter for business guide: http://business.twitter.comFollow @webmaxed on Twitter 1-877-212-1293
  38. 38. What’shappening? Follow @webmaxed on Twitter 1-877-212-1293
  39. 39. Twitter: influence 72% of daily Twitter users publish blog posts at least monthly 48% of Twitter users share deals and coupons Online 61% Write at least one product review a month 23% of Twitter users follow businesses to find special deals, promotions, or sales *ComScoreFollow @webmaxed on Twitter 1-877-212-1293
  40. 40. Twitter: basics ✓ You can follow anyone ✓ Anyone can follow you ✓ Following is not always reciprocalFollow @webmaxed on Twitter 1-877-212-1293
  41. 41. Twitter: why ✓ Connect ✓ Establish credibility ✓ Listen ✓ Research & stay informedFollow @webmaxed on Twitter 1-877-212-1293
  42. 42. Twitter: how to start 1 Setup account 2 Find people to follow 3 Promote itFollow @webmaxed on Twitter 1-877-212-1293
  43. 43. Search engines& people read this! Follow @webmaxed on Twitter 1-877-212-1293
  44. 44. Search for people Twitter: find people to follow invite by emailFollow @webmaxed on Twitter 1-877-212-1293
  45. 45. Twitter: directories ✓ TwitterCounter ✓ TwitterHolic ✓ WeFollow ✓ TwellowFollow @webmaxed on Twitter 1-877-212-1293
  46. 46. Twitter: promote it ✓ Website ✓ Email signature ✓ Business cards ✓ Marketing materialsFollow @webmaxed on Twitter 1-877-212-1293
  47. 47. Twitter: lingo ✓ Tweets ✓ Timeline ✓ @: Mentions ✓ RT: Retweets ✓ Searches ✓ Lists ✓ #: HashtagFollow @webmaxed on Twitter 1-877-212-1293
  48. 48. Your TweetsTimelineis other peoplestweets Follow @webmaxed on Twitter 1-877-212-1293
  49. 49. @ Mentions/replies see who mentioned you hereFollow @webmaxed on Twitter 1-877-212-1293
  50. 50. @ Mentions/replies mention someone this way or with their @username in your tweetFollow @webmaxed on Twitter 1-877-212-1293
  51. 51. Retweets of yours by Retweet (RT) someone else Retweet someone else’s tweetFollow @webmaxed on Twitter 1-877-212-1293
  52. 52. Save searches Retrieve saved searches hereFollow @webmaxed on Twitter 1-877-212-1293
  53. 53. Add people to lists See your listsFollow @webmaxed on Twitter 1-877-212-1293
  54. 54. The Hashtag # hashtags appear together in search results use: www.search.twitter.com to find relevant conversationsFollow @webmaxed on Twitter 1-877-212-1293
  55. 55. Twitter: keep it going ✓ Listen ✓ Find new people ✓ Share ✓ Create lists ✓ Educate ✓ Search ✓ Engage ✓ Research use Hootsuite to make updates. & to follow lists, hashtags, and searchesFollow @webmaxed on Twitter 1-877-212-1293
  56. 56. Twitter: the water cooler ✓ Be interesting ✓ Be useful ✓ Be upbeatFollow @webmaxed on Twitter 1-877-212-1293
  57. 57. Twitter: do ✓ Plant seeds ✓ Join conversations ✓ Nurture relationships ✓ Show personality ✓ Be consistent ✓ Think karma ✓ Spoon feed ✓ Be proactive ✓ Find customer issues ✓ Use Twitter clientFollow @webmaxed on Twitter 1-877-212-1293
  58. 58. Twitter: don’t ✓ Spam offers ✓ Auto-updates only ✓ Auto follow ✓ Make it too personal ✓ Expect people to find and follow you ✓ Be negativeFollow @webmaxed on Twitter 1-877-212-1293
  59. 59. Social Media Strategy Road Map ✓ Define audience ✓ Set goals ✓ Plan ✓ Create content ✓ Engage ✓ Convert & MeasureFollow @webmaxed on Twitter 1-877-212-1293
  60. 60. Remember to... ✓ Listen ✓ Be consistent ✓ Use momentum ✓ Learn ✓ Have Fun ✓ Strategize ✓ IntegrateFollow @webmaxed on Twitter 1-877-212-1293
  61. 61. Webmaxed helps businesses yield maximum results from web marketing. ✓Strategy ✓Web solutions ✓TrainingFollow @webmaxed on Twitter 1-877-212-1293
  62. 62. Hi, my name is Kevin R. Haynes. twitter.com/webmaxed Thank you for viewing mypresentation. I hope you will connectwith me on Twitter! Click HERE If you like my presentation, please follow me on Twitter Follow @webmaxed on Twitter 1-877-212-1293
  63. 63. Contact Webmaxed today to receive a FREE Web marketing consultation. 1-877-212-1293 http://webmaxed.com kevin@webmaxed.comFollow @webmaxed on Twitter 1-877-212-1293
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