THE WORLD OF SEARCH                                    Getting Found OnlineThursday, May 26, 2011
SEO & SEM                                     Defined              Search Engine Optimization (SEO): Is the              pr...
SEO & SEM                         Search Engine Optimization (SEO)          Onpage Optimization: Organizing content on or ...
SEO & SEM          Search Engine Marketing (SEM): Is the process of          buying advertisements (Ad words or Yahoo Sear...
SEO & SEMThursday, May 26, 2011
SEO & SEMThursday, May 26, 2011
SEO & SEMThursday, May 26, 2011
SEO & SEMThursday, May 26, 2011
WHY IS SEARCH IMPORTANT?                         •Drive Traffic to your website                         •Generate leads    ...
COMPONENTS OF SEO                             Search Engine Foundation                         1. Keyword Research        ...
KEYWORD RESEARCH       What would you search for?       Make a list of 20 terms you would search for. Use short tail      ...
KEYWORD RESEARCH       What do your competitors rank for?       Research your competitor:                1. What are their...
Viewing the  Competitions    KeywordsThursday, May 26, 2011
Viewing the  Competitions    KeywordsThursday, May 26, 2011
KEYWORD RESEARCH                         Viewing the Competitions KeywordsThursday, May 26, 2011
KEYWORD RESEARCH                         Viewing the Competitions KeywordsThursday, May 26, 2011
KEYWORD RESEARCH                         Viewing the Competitions Keywords  http://www.seomastering.com/keyword-density-an...
KEYWORD RESEARCH          Research Tools                         Free                         Google Keyword Research Tool...
KEYWORD RESEARCH              How To Use A Research ToolThursday, May 26, 2011
KEYWORD RESEARCH              How To Use A Research ToolThursday, May 26, 2011
KEYWORD RESEARCH              How To Use A Research ToolThursday, May 26, 2011
KEYWORD RESEARCH              How To Use A Research ToolThursday, May 26, 2011
KEYWORD RESEARCH                End Result of Keyword Research                          •   5 - 10 Keywords to start      ...
SEARCH ENGINE SUBMISSION                            Google Webmaster Tools                         www.google.com/webmaste...
ONPAGE OPTIMIZATION      The structuring of components and layout of all parts of      your website to increase visibility...
ONPAGE OPTIMIZATION    Title Tags: A description of the web pageThursday, May 26, 2011
ONPAGE OPTIMIZATION    Title Tags: A description of the web page                         Should include your keyword(s)Thu...
ONPAGE OPTIMIZATIONThursday, May 26, 2011
ONPAGE OPTIMIZATION    Header Tags: Are the areas on a webpage that define    headings of content in a webpage.        <h1>...
ONPAGE OPTIMIZATION    Header Tags: Are the areas on a webpage that define    headings of content in a webpage.        <h1>...
ONPAGE OPTIMIZATION    Header Tags         • Use H2 and H3 tags below to organize content         • Use on or two H1 tags ...
ONPAGE  OPTIMIZATION            Header TagsThursday, May 26, 2011
ONPAGE  OPTIMIZATION            Header TagsThursday, May 26, 2011
ONPAGE OPTIMIZATION    Meta Tags: Are HTML elements that help to provide    structured meta data about a web page. They he...
ONPAGE OPTIMIZATION    Meta Tags: Are HTML elements that help to provide    structured meta data about a web page. They he...
ONPAGE OPTIMIZATION                         Not Important: Meta Keyword DescriptionThursday, May 26, 2011
ONPAGE OPTIMIZATION    Keyword Density: The number of times a keyword    appears on a page in comparison to the total numb...
ONPAGE OPTIMIZATION        Keyword         DensityThursday, May 26, 2011
ONPAGE OPTIMIZATION        Keyword         DensityThursday, May 26, 2011
ONPAGE OPTIMIZATION        Keyword         DensityThursday, May 26, 2011
ONPAGE OPTIMIZATION    Highlighting and Italicizing Keywords can increase their    visibilityThursday, May 26, 2011
ONPAGE OPTIMIZATION    Highlighting and Italicizing Keywords can increase their    visibility     Rule of Thumb: In the co...
ONPAGE OPTIMIZATION    Image Alt Text: alternative information source for    those people who have chosen to disable    im...
ONPAGE OPTIMIZATIONThursday, May 26, 2011
ONPAGE OPTIMIZATION    Image Title: the title of the....image.Thursday, May 26, 2011
ONPAGE OPTIMIZATION    Image Title: the title of the....image.Thursday, May 26, 2011
ONPAGE OPTIMIZATION    Slugs: The URL Structure on your web page.Thursday, May 26, 2011
ONPAGE OPTIMIZATION    Slugs: The URL Structure on your web page.Thursday, May 26, 2011
ONPAGE OPTIMIZATION           Links           Internal: Linking content from within your website, to           other conte...
ONPAGE OPTIMIZATION           Links           Outbound: Linking to content outside of your website.Thursday, May 26, 2011
ONPAGE OPTIMIZATION          Other factors                          •Load Time                          •Video            ...
OFF PAGE OPTIMIZATION         Intentional actions done away from your main        website so search engines understand the...
OFF PAGE OPTIMIZATION           Link Building: The process of building links from           external websites back to your...
OFF PAGE OPTIMIZATION      Some places to start getting immediate links:                         • Social Bookmarking site...
OFF PAGE OPTIMIZATION      3 types of links to go after                         •   Quantity - the more links the better.....
OFF PAGE OPTIMIZATION      3 types of links to go after                         • Quantity - the more links the better...s...
OFF PAGE OPTIMIZATION      3 types of links to go after                         • Quantity - the more links the better...s...
OFF PAGE OPTIMIZATION       How to build incoming links       Participate in Conversation: Talk in blogs, forums, and othe...
OFF PAGE OPTIMIZATION       How to build incoming links       Good original content: Instead of regurgitating news or     ...
OFF PAGE OPTIMIZATION      200-300 people    per day to this articleThursday, May 26, 2011
OFF PAGE OPTIMIZATION      How to build incoming links      Get a blog: Create constant new content. Become an      expert...
OFF PAGE OPTIMIZATION      How to build incoming links      Create top 10 lists: An original top 10 for your industry.Thur...
OFF PAGE OPTIMIZATION      How to build incoming links      Link to others: Link to other people from your website.Thursda...
OFF PAGE OPTIMIZATION      Anchor Text: Is the words used in a hyperlink to describe      the page that the word is linkin...
OFF PAGE OPTIMIZATION      Anchor Text: Is the words used in a hyperlink to describe      the page that the word is linkin...
OFF PAGE OPTIMIZATION      Anchor TextThursday, May 26, 2011
OFF PAGE OPTIMIZATION      Anchor TextThursday, May 26, 2011
OFF PAGE OPTIMIZATION      Anchor TextThursday, May 26, 2011
OFF PAGE OPTIMIZATION                 To create good Links Back                 1. Be helpful, authentic, and genuine.    ...
OFF PAGE OPTIMIZATION                 Check other back links                         http://siteexplorer.search.yahoo.comT...
Thursday, May 26, 2011
MEASURE                         •Keywords                         •Bounce  Rate                         •Landing Pages    ...
CREDITS AND CRED                                SEO Hacker.com                                 SEO Book.com               ...
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Seo calgary presentation at mru - may 27 2011

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A presentation given to the digital communications class at Mount Royal College. The foundation of SEO and how to start making a splash.

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Transcript of "Seo calgary presentation at mru - may 27 2011"

  1. 1. THE WORLD OF SEARCH Getting Found OnlineThursday, May 26, 2011
  2. 2. SEO & SEM Defined Search Engine Optimization (SEO): Is the process of improving a websites visibility in a search engines natural organic listing page.Thursday, May 26, 2011
  3. 3. SEO & SEM Search Engine Optimization (SEO) Onpage Optimization: Organizing content on or within the website for increased visibility Offpage Optimization: Leveraging external websites and resources to increase visibilityThursday, May 26, 2011
  4. 4. SEO & SEM Search Engine Marketing (SEM): Is the process of buying advertisements (Ad words or Yahoo Search Marketing) to place your website in search results for certain keywords immediately.Thursday, May 26, 2011
  5. 5. SEO & SEMThursday, May 26, 2011
  6. 6. SEO & SEMThursday, May 26, 2011
  7. 7. SEO & SEMThursday, May 26, 2011
  8. 8. SEO & SEMThursday, May 26, 2011
  9. 9. WHY IS SEARCH IMPORTANT? •Drive Traffic to your website •Generate leads •Sell products or services •Increase brand awareness •Increase customer serviceThursday, May 26, 2011
  10. 10. COMPONENTS OF SEO Search Engine Foundation 1. Keyword Research 2. Site Submission 3. Onpage Optimization 4. Offpage Optimization 5. Measure, adjust, Measure againThursday, May 26, 2011
  11. 11. KEYWORD RESEARCH What would you search for? Make a list of 20 terms you would search for. Use short tail long tailed words. Short tail: Shoes Calgary | Long Tail: White 2007 Puma Roma’s with Blue Trim Type those terms into a Search Engine: Who comes up?Thursday, May 26, 2011
  12. 12. KEYWORD RESEARCH What do your competitors rank for? Research your competitor: 1. What are their title tags and header tags? 2. Look under their websiteThursday, May 26, 2011
  13. 13. Viewing the Competitions KeywordsThursday, May 26, 2011
  14. 14. Viewing the Competitions KeywordsThursday, May 26, 2011
  15. 15. KEYWORD RESEARCH Viewing the Competitions KeywordsThursday, May 26, 2011
  16. 16. KEYWORD RESEARCH Viewing the Competitions KeywordsThursday, May 26, 2011
  17. 17. KEYWORD RESEARCH Viewing the Competitions Keywords http://www.seomastering.com/keyword-density-analyzer.phpThursday, May 26, 2011
  18. 18. KEYWORD RESEARCH Research Tools Free Google Keyword Research Tool SEOBook.comThursday, May 26, 2011
  19. 19. KEYWORD RESEARCH How To Use A Research ToolThursday, May 26, 2011
  20. 20. KEYWORD RESEARCH How To Use A Research ToolThursday, May 26, 2011
  21. 21. KEYWORD RESEARCH How To Use A Research ToolThursday, May 26, 2011
  22. 22. KEYWORD RESEARCH How To Use A Research ToolThursday, May 26, 2011
  23. 23. KEYWORD RESEARCH End Result of Keyword Research • 5 - 10 Keywords to start • High and Low Search Volume Mix • Long tail and Short tailThursday, May 26, 2011
  24. 24. SEARCH ENGINE SUBMISSION Google Webmaster Tools www.google.com/webmaster/tools Yahoo Site Explore www.siteexplorer.search.yahoo.com/ Bing Webmaster www.bing.com/toolbox/webmasters/Thursday, May 26, 2011
  25. 25. ONPAGE OPTIMIZATION The structuring of components and layout of all parts of your website to increase visibility within Search Engines.Thursday, May 26, 2011
  26. 26. ONPAGE OPTIMIZATION Title Tags: A description of the web pageThursday, May 26, 2011
  27. 27. ONPAGE OPTIMIZATION Title Tags: A description of the web page Should include your keyword(s)Thursday, May 26, 2011
  28. 28. ONPAGE OPTIMIZATIONThursday, May 26, 2011
  29. 29. ONPAGE OPTIMIZATION Header Tags: Are the areas on a webpage that define headings of content in a webpage. <h1>Mount Royal Social Media Class</h1>Thursday, May 26, 2011
  30. 30. ONPAGE OPTIMIZATION Header Tags: Are the areas on a webpage that define headings of content in a webpage. <h1>Mount Royal Social Media Class</h1> Google uses tags to understand the content of the pageThursday, May 26, 2011
  31. 31. ONPAGE OPTIMIZATION Header Tags • Use H2 and H3 tags below to organize content • Use on or two H1 tags on a page, when appropriate • Put keywords in header tag. Don’t over do it though.Thursday, May 26, 2011
  32. 32. ONPAGE OPTIMIZATION Header TagsThursday, May 26, 2011
  33. 33. ONPAGE OPTIMIZATION Header TagsThursday, May 26, 2011
  34. 34. ONPAGE OPTIMIZATION Meta Tags: Are HTML elements that help to provide structured meta data about a web page. They help Search Engines understand what is on your page. Important Meta Tag: Meta DescriptionThursday, May 26, 2011
  35. 35. ONPAGE OPTIMIZATION Meta Tags: Are HTML elements that help to provide structured meta data about a web page. They help Search Engines understand what is on your page. Important Meta Tag: Meta DescriptionThursday, May 26, 2011
  36. 36. ONPAGE OPTIMIZATION Not Important: Meta Keyword DescriptionThursday, May 26, 2011
  37. 37. ONPAGE OPTIMIZATION Keyword Density: The number of times a keyword appears on a page in comparison to the total number of words in the content region.Thursday, May 26, 2011
  38. 38. ONPAGE OPTIMIZATION Keyword DensityThursday, May 26, 2011
  39. 39. ONPAGE OPTIMIZATION Keyword DensityThursday, May 26, 2011
  40. 40. ONPAGE OPTIMIZATION Keyword DensityThursday, May 26, 2011
  41. 41. ONPAGE OPTIMIZATION Highlighting and Italicizing Keywords can increase their visibilityThursday, May 26, 2011
  42. 42. ONPAGE OPTIMIZATION Highlighting and Italicizing Keywords can increase their visibility Rule of Thumb: In the content region of your site, sprinkle your keyword 3 - 5 times throughout a page.Thursday, May 26, 2011
  43. 43. ONPAGE OPTIMIZATION Image Alt Text: alternative information source for those people who have chosen to disable images in their browsers.Thursday, May 26, 2011
  44. 44. ONPAGE OPTIMIZATIONThursday, May 26, 2011
  45. 45. ONPAGE OPTIMIZATION Image Title: the title of the....image.Thursday, May 26, 2011
  46. 46. ONPAGE OPTIMIZATION Image Title: the title of the....image.Thursday, May 26, 2011
  47. 47. ONPAGE OPTIMIZATION Slugs: The URL Structure on your web page.Thursday, May 26, 2011
  48. 48. ONPAGE OPTIMIZATION Slugs: The URL Structure on your web page.Thursday, May 26, 2011
  49. 49. ONPAGE OPTIMIZATION Links Internal: Linking content from within your website, to other content in your website.Thursday, May 26, 2011
  50. 50. ONPAGE OPTIMIZATION Links Outbound: Linking to content outside of your website.Thursday, May 26, 2011
  51. 51. ONPAGE OPTIMIZATION Other factors •Load Time •Video •Bounce RateThursday, May 26, 2011
  52. 52. OFF PAGE OPTIMIZATION Intentional actions done away from your main website so search engines understand the value of your website.Thursday, May 26, 2011
  53. 53. OFF PAGE OPTIMIZATION Link Building: The process of building links from external websites back to your website.Thursday, May 26, 2011
  54. 54. OFF PAGE OPTIMIZATION Some places to start getting immediate links: • Social Bookmarking sites • Social Media sites • Blogs • Directories (Google has devalued free greatly) • Other websitesThursday, May 26, 2011
  55. 55. OFF PAGE OPTIMIZATION 3 types of links to go after • Quantity - the more links the better...sometimesThursday, May 26, 2011
  56. 56. OFF PAGE OPTIMIZATION 3 types of links to go after • Quantity - the more links the better...sometimes • Quality - links from highly ranked websitesThursday, May 26, 2011
  57. 57. OFF PAGE OPTIMIZATION 3 types of links to go after • Quantity - the more links the better...sometimes • Quality - links from highly ranked websites • Relevance - links from relevant sources in your industryThursday, May 26, 2011
  58. 58. OFF PAGE OPTIMIZATION How to build incoming links Participate in Conversation: Talk in blogs, forums, and other trade specific conversations online. Answer questions and link back to your websiteThursday, May 26, 2011
  59. 59. OFF PAGE OPTIMIZATION How to build incoming links Good original content: Instead of regurgitating news or content, create your own good, natural, original content.Thursday, May 26, 2011
  60. 60. OFF PAGE OPTIMIZATION 200-300 people per day to this articleThursday, May 26, 2011
  61. 61. OFF PAGE OPTIMIZATION How to build incoming links Get a blog: Create constant new content. Become an expert in your field. Use the blog to link to your original site.Thursday, May 26, 2011
  62. 62. OFF PAGE OPTIMIZATION How to build incoming links Create top 10 lists: An original top 10 for your industry.Thursday, May 26, 2011
  63. 63. OFF PAGE OPTIMIZATION How to build incoming links Link to others: Link to other people from your website.Thursday, May 26, 2011
  64. 64. OFF PAGE OPTIMIZATION Anchor Text: Is the words used in a hyperlink to describe the page that the word is linking too.Thursday, May 26, 2011
  65. 65. OFF PAGE OPTIMIZATION Anchor Text: Is the words used in a hyperlink to describe the page that the word is linking too. Anchor Text is very important for SEO. It helps search engines identify what your page is about.Thursday, May 26, 2011
  66. 66. OFF PAGE OPTIMIZATION Anchor TextThursday, May 26, 2011
  67. 67. OFF PAGE OPTIMIZATION Anchor TextThursday, May 26, 2011
  68. 68. OFF PAGE OPTIMIZATION Anchor TextThursday, May 26, 2011
  69. 69. OFF PAGE OPTIMIZATION To create good Links Back 1. Be helpful, authentic, and genuine. 2. Tell people how to link back to you. 3. Make a constant and consistent effortThursday, May 26, 2011
  70. 70. OFF PAGE OPTIMIZATION Check other back links http://siteexplorer.search.yahoo.comThursday, May 26, 2011
  71. 71. Thursday, May 26, 2011
  72. 72. MEASURE •Keywords •Bounce Rate •Landing Pages •Click ThroughThursday, May 26, 2011
  73. 73. CREDITS AND CRED SEO Hacker.com SEO Book.com Search Engine Journal.com Search Engine Land.comThursday, May 26, 2011
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