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Google Video Ads Best Practices
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Google Video Ads Best Practices

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Best Practices for Launching successful Google/Youtube Video ads.

Best Practices for Launching successful Google/Youtube Video ads.

Published in: Technology, Business

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  • Transcript

    • 1. G oogle Vid eo A ds est Pr acti cesB By Kevin Ferguson
    • 2. Video AdsTop 5 Elements 1. Create a Story, rather than an adFor Success 2. Use a Compelling Opening Image 3. Keep Videos to the Point 4. Use a Strong Call-to-Action 5. Measuring Effectiveness
    • 3. Most Viral Videos Tell a Story Goal: Take a viewer, who is not yet in your buying funnel, and show them how your business can help fill a need in their lives First Step in the funnel: awareness & interest Click-to-Play The Chase (Intel) Click-to-Play
    • 4. Start with a Compelling Opening Image he image needs T insp ire Click-to-Play Batelco “Infinity” Ad to click. The Girl Effect: The Clock Is Ticking peo ple to Click-to-Play The Nike Foundation
    • 5. Keep Videos to the Point Audience Engagement100 After 30 seconds, a user’s attention 75 tends to decline 50 25 0 10 Seconds 20 Seconds 30 seconds 1 minute Use analytics, & see where visitors stop watching, then Cut the Uninteresting Parts
    • 6. Use a Strong Call-To-Action “Instead of watching your friends, Tyrannybook let’s you Watch Your Enemies.”
    • 7. Use a Strong Call-To-Action “Instead of watching your friends, Tyrannybook let’s you Watch Your Enemies.” g Call-To -Action: Clo sin
    • 8. Use a Strong Call-To-Action “Instead of watching your friends, Tyrannybook let’s you Watch Your Enemies.” g Call-To -Action: Clo sin ... Fight. .. Change Join
    • 9. Use a Strong Call-To-Action “Instead of watching your friends, Tyrannybook let’s you Watch Your Enemies.” Call-To-Action Best Practice g Call-To -Action: Provide CTA’s in multiple points Clo sin ... Fight. .. Change of the video, because viewers can Join stop watching at anytime.
    • 10. Use a Strong Call-To-Action “Instead of watching your friends, Tyrannybook let’s you Watch Your Enemies.” Call-To-Action Best Practice g Call-To -Action: Provide CTA’s in multiple points Clo sin ... Fight. .. Change of the video, because viewers can Join stop watching at anytime. Tyrannybook: a social platform for uniting human rights activists. Created by Amnesty Int.’l/Portugal. Watch the ad at: http://www.ted.com/initiatives/aws/tyrannybook.html
    • 11. Measuring Effectiveness 1. Examine how many people:1500 a. clicked on your ad, then b. visited your site, then1125 c. conducted business w/ your company 750 Impressions 2. Examine Your search Brand Campaigns: a. increased impressions & clicks 375 b. increased click-thru-rate Clicks 0 3. Examine your Play-Rate January February March April (percentage of people who saw and played your video)
    • 12. Technical Requirements 1. Audio: 12 db Max 2. Max length: 2 minutes 3. Suggested Frames Per Second: 30 4. Minimum Frames Per Second: 14 5. Supported Formats: a. AVI, ASF b. QuickTime c. Windows Media d. MP4 e. MPEG
    • 13. Prepared by:Kevin FergusonSEM Staff ConsultantOmniture, an Adobe Company(650) 703-0883kferguso@adobe.com