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Kevin Fanning
ADV 420 Fall 2013
Background
Target Audience
13-18 Year
Old Males

25-35
Year Old
Males & Females

45-60
Year Old
Males & Females
The Big Idea

#ChicagoBearsFOW
Incentives
Tools and Tactics



The “hashtag”



Segmented Adwords
Key Performance Indicators
Following Increase
 Google Analytics
 Sales Analysis

Budget


Google AdWords: $30,000/month



10 Employees at combined
$750,000 salary



Estimated total of $1.5 million f...
Summary


#ChicagoBearsFOW Campaign



Google AdWords
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Adv 420

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Advertising 420 NMDL Project on Chicago Bears Digital Marketing Campaign

Published in: Sports, Technology, Business
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Transcript of "Adv 420"

  1. 1. Kevin Fanning ADV 420 Fall 2013
  2. 2. Background
  3. 3. Target Audience 13-18 Year Old Males 25-35 Year Old Males & Females 45-60 Year Old Males & Females
  4. 4. The Big Idea #ChicagoBearsFOW
  5. 5. Incentives
  6. 6. Tools and Tactics  The “hashtag”  Segmented Adwords
  7. 7. Key Performance Indicators Following Increase  Google Analytics  Sales Analysis 
  8. 8. Budget  Google AdWords: $30,000/month  10 Employees at combined $750,000 salary  Estimated total of $1.5 million for an effective campaign
  9. 9. Summary  #ChicagoBearsFOW Campaign  Google AdWords
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