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ADV 420 Project Chicago Bears Digital Media Campaign

ADV 420 Project Chicago Bears Digital Media Campaign

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  • 1. QuickTime™ and a decompressor are needed to see this picture. Kevin Fanning ADV 420 Fall 2013
  • 2. Background QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 3. Target Audience 13-18 Year Old Males 25-35 Year Old Males & Females 45-60 Year Old Males & Females
  • 4. The Big Idea #ChicagoBearsFOW
  • 5. Incentives QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 6. Tools and Tactics QuickTime™ and a decompressor are needed to see this picture.  The “hashtag”  Segmented Adwords QuickTime™ and a decompressor are needed to see this picture.
  • 7. Key Performance Indicators  Following Increase  Google Analytics  Sales Analysis QuickTime™ and a decompressor are needed to see this picture.
  • 8. Budget  Google AdWords: $30,000/month  10 Employees at combined $750,000 salary  Estimated total of $1.5 million for an effective campaign QuickTime™ and a decompressor are needed to see this picture.
  • 9. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.
  • 10. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.