QuickTime™ and a
decompressor
are needed to see this picture.

Kevin Fanning
ADV 420 Fall 2013
Background
QuickTime™ and a
decompressor
are needed to see this picture.

QuickTime™ and a
decompressor
are needed to see ...
Target Audience
13-18 Year
Old Males

25-35
Year Old
Males & Females

45-60
Year Old
Males & Females
The Big Idea

#ChicagoBearsFOW
Incentives
QuickTime™ and a
decompressor
are needed to see this picture.

QuickTime™ and a
decompressor
are needed to see ...
Tools and Tactics
QuickTime™ and a
decompressor
are needed to see this picture.



The “hashtag”



Segmented Adwords

Q...
Key Performance Indicators


Following Increase
 Google Analytics
 Sales Analysis

QuickTime™ and a
decompressor
are ne...
Budget


Google AdWords: $30,000/month



10 Employees at combined
$750,000 salary



Estimated total of $1.5 million f...
Summary


#ChicagoBearsFOW Campaign



Google AdWords
QuickTime™ and a
decompressor
are needed to see this picture.
Summary


#ChicagoBearsFOW Campaign



Google AdWords
QuickTime™ and a
decompressor
are needed to see this picture.
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Adv 420

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ADV 420 Project Chicago Bears Digital Media Campaign

Published in: Sports, Technology, Business
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Adv 420

  1. 1. QuickTime™ and a decompressor are needed to see this picture. Kevin Fanning ADV 420 Fall 2013
  2. 2. Background QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  3. 3. Target Audience 13-18 Year Old Males 25-35 Year Old Males & Females 45-60 Year Old Males & Females
  4. 4. The Big Idea #ChicagoBearsFOW
  5. 5. Incentives QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  6. 6. Tools and Tactics QuickTime™ and a decompressor are needed to see this picture.  The “hashtag”  Segmented Adwords QuickTime™ and a decompressor are needed to see this picture.
  7. 7. Key Performance Indicators  Following Increase  Google Analytics  Sales Analysis QuickTime™ and a decompressor are needed to see this picture.
  8. 8. Budget  Google AdWords: $30,000/month  10 Employees at combined $750,000 salary  Estimated total of $1.5 million for an effective campaign QuickTime™ and a decompressor are needed to see this picture.
  9. 9. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.
  10. 10. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.
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