Your SlideShare is downloading. ×
Adv 420
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Adv 420

195
views

Published on

ADV 420 Project Chicago Bears Digital Media Campaign

ADV 420 Project Chicago Bears Digital Media Campaign

Published in: Sports, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. QuickTime™ and a decompressor are needed to see this picture. Kevin Fanning ADV 420 Fall 2013
  • 2. Background QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 3. Target Audience 13-18 Year Old Males 25-35 Year Old Males & Females 45-60 Year Old Males & Females
  • 4. The Big Idea #ChicagoBearsFOW
  • 5. Incentives QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 6. Tools and Tactics QuickTime™ and a decompressor are needed to see this picture.  The “hashtag”  Segmented Adwords QuickTime™ and a decompressor are needed to see this picture.
  • 7. Key Performance Indicators  Following Increase  Google Analytics  Sales Analysis QuickTime™ and a decompressor are needed to see this picture.
  • 8. Budget  Google AdWords: $30,000/month  10 Employees at combined $750,000 salary  Estimated total of $1.5 million for an effective campaign QuickTime™ and a decompressor are needed to see this picture.
  • 9. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.
  • 10. Summary  #ChicagoBearsFOW Campaign  Google AdWords QuickTime™ and a decompressor are needed to see this picture.