2013-03 Workshop on Assessing the Current Landscape of Retail Health a presentation by Kevin Riley for the 5th Annual Leadership Summit on Health Plan Innovation Wednesday March 13, 1:00 – 4:00 PMThis content is property of Kevin Riley & Associates – All Rights Reserved.
Synopsis Workshop D: Assessing the Current Landscape of Retail Health: Opportunities for Revenue, Member Engagement, and Care Coordination through Retail Stores and Urgent Care Clinics In this workshop, learn how insurers are exploring this changing dynamic to not only control costs, but also attract new customers and coordinate member care. What You will Learn: • Understanding the purpose and use of a retail storefront • Assessing the impact on the plan-member relationship • Understanding the payment model for a retail care clinic • Assessing the impact on the plan-provider relationship • Incorporating retail clinics and urgent care centers into accountable care and changing models
1 Story in 3 Parts This workshop will be split into three distinct sections: • Part 1 – A brief history of retail health / insurance • Part 2 – Case Studies from successful organizations • Part 3 – Open Discussion and Q&A with panelists and audience on "The Future of Retail Stores and Clinics for Insurers"
Premise Consumer-directed healthcare empowers consumers by providing them with information about price and treatment options so that they can pursue cost-saving opportunities. As a result, a growing number of managed care organizations are adding retail health clinics in stores within their networks and are realizing substantial cost savings. Consumers want convenience in their health care options which is right in line with theses stores offerings.
Some Good Advice “start from scratch and figure out how to create fundamentally new types of value for customers” from Ron Johnson (the guy who built the apples stores and is now CEO of J.C. Penney) 5
Part 1 - The Evolution of Retail Health One Day Events Retail Clinics The Wired Self Screening and flu shots Primary care provided Mobile devices and at big box retailers, in convienent smartphones that track usaually on one or two locations with more than out steps, and days extended hours reward us Mobile Health Insurance Stores Healthy Gaming Health screenings in a Retail centers that sell Buy the shoes and the mobile unit at your work and servioces game, work out and and neighborhoods insurance policies show your doctor
Part 3 – Open Discussion Discussion Points on the Future of Retail Stores and Clinics for Insurers • Understanding the purpose and use of a retail storefront • Assessing the impact on the plan-member relationship • Understanding the payment model for a retail care clinic • Assessing the impact on the plan-provider relationship • Incorporating retail clinics and urgent care centers into accountable care and changing model