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2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market
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2012-11 Utilizing Technology to Thrive in a Consumer Driven Retail Market

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This presentation introduces the concept of health technology as a shovel, a hole, or a fruit tree. Learn what drives consumer action and how you can focus your technology to be meaningful to a …

This presentation introduces the concept of health technology as a shovel, a hole, or a fruit tree. Learn what drives consumer action and how you can focus your technology to be meaningful to a consumer’s health and wellbeing.

Published in: Health & Medicine
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  1. Utilizing Technology to Thrive in a Consumer Driven Retail Market a presentation by Kevin Riley to World Healthcare Innovation & Technology Congress Thursday, November 8, 2012
  2. Learning objectives Session: Utilizing Technology to Thrive in a Consumer Driven Retail Market During this session you will learn: • What is retail health, really? • Who is “going retail”? • How does technology drive success in retail? • What is the right way to approach the problem?
  3. Who am I? former chief innovation officer of Florida Blue (Blue Cross Blue Shield of Florida) and founder and former president/CEO of GuideWell entrepreneur, health care executive, business model innovator, and pursuer of experiences that drive behavior, and ultimately action follow me on @kevineriley, linkedin
  4. What is retail health? “Retail health is where consumers find quality care in a variety of convenient forms and at competitive prices. Consumers are able to plan for the health care needs they can anticipate and make informed decisions based on readily available information. They can then “shop” competitively for products and services using a variety of channels, formats and business models. And for those that need help, they can turn to “navigators” who work with them to design the most suitable health care solutions for themselves and their families.” • Source:* Booz & Companys Health Care’s Retail Solution Retail health should serve as a means to EDUCATE | NAVIGATE | PLAN | MOTIVATE to enable consumers to choose from suitable solutions for health care needs, anticipated and otherwise.
  5. With so many choices …
  6. What could be the problem? It is for me? What do other people think? Which expert is right? Can I afford it? Can my family use it? What are others doing? Will my insurance cover it? Is it the best? What works? How can I fit it in? What is new? Where do I start? Is it safe? Who do I trust?
  7. Too much of a good thing ~13,500 heart rate monitor entries on amazon ~23,000 articles on WebMD >13,000 healthcare related apps in iTunes
  8. What is retail health, again? Retail health should serve as a means to EDUCATE NAVIGATE PLAN MOTIVATE to enable consumers to choose from suitable solutions for health care needs, anticipated and otherwise.
  9. Which one is yours? A Shovel A Hole A Fruit Tree By technicians for technicians – it is Better than shovel, in fact best They have utility and you forget shinny and sturdy, but in of itself is created with shovels, holes have they are a tree because you are of no use! usefulness only when applied focused on the sweetness of the properly (filled with something) fruit and what it brings you
  10. A better educator VS.
  11. A better navigator VS.
  12. A better planner VS.
  13. A better motivator VS.
  14. A better choice VS.
  15. How much is enough? Customers want what they want – not what you want for them "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Source: Eric Ries, The Lean StartUp
  16. Focus on your (MVP) 1. Start with the features that allow the “app” to be deployed, and no more. 2. Launch to your defined early adopters (they are forgiving) and get feedback. 3. Add what is relevant to extend value incrementally. 4. Lather, rinse, & repeat.
  17. Facebook started as an App! An app delivers end-user value. A platform delivers 3rd party value. Source: Russell Benaroya, CEO of Everymove A platform is a … foundation on which entire businesses can be built. It encompasses … a technical infrastructure … a user experience framework … a selling channel, and a defined large-scale developer ecosystem. Facebook is a platform and companies like Zynga have been built upon it. Source: Lee Hower, part of the founding team at LinkedIn
  18. Start with your App then create a platform 1. Focus on delivering end user value in small and fast increments. 2. Build up from there until you & the consumer have a shared vision for the value that is exchanged. 3. Then & only then do you begin to leverage that value to and for others. 4. If you begin building a “platform” and your end-user does not understand intimately the value exchange you are proposing – you will not connect and your investment will most likely fail.
  19. Kevin Riley & Associates | Health Model Innovationkevin@healthmodelinnovation.comwww.healthmodelinnovation.comQuestions?

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