Your SlideShare is downloading. ×
0
ONLINE MARKETING PLAN

©2010 REALTOR.com ® All rights reserved. rdc_listing presentation_full_011510_v2
REALTOR® PROFILE

Agent Photo
Here

Name
Company information
Contact information
Contact information
Website/email
Years i...
COMMUNITY INVOLVEMENT








List Community Involvement
List Community Involvement
List Community Involvement
List ...
MY RECENT SALES








Recent sale address_1
Recent sale address_2
Recent sale address_3
Recent sale address_4
Rece...
TESTIMONIALS

List your testimonials here. List your testimonials here. List your
testimonials here. List your testimonial...
HOW OUR OFFICE COMPARES:

 List Office Accomplishments
 List Office Accomplishments
 List Office Accomplishments
 List...
MY CREDENTIALS

 List Professional Accomplishments
 List Professional Accomplishments
 List Professional Accomplishment...
ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for
the most money in the least amount of t...
CRITICAL WEEKS WHEN A PROPERTY IS LISTED

Pricing correctly helps you strike a
deal when there is more
competition for you...
PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many
more buyers competing for your proper...
IMPORTANCE OF PRICING ON ULTIMATE PRICE
I will negotiate on your behalf to help get the best price at
the best terms in th...
PREVIEW OF YOUR HOME

In addition to my efforts, the associates
in my office may be assisting me in
locating buyers, showi...
ONLINE MARKETING PLAN OBJECTIVES

90% of consumers use the internet to search for
their home
Reach the widest audience of ...
NEW MOVER SURVEY

94.3% of recent movers
said the internet was
becoming more important
than print.
YES – 94.3%
NO – 4.7%
S...
36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Ho...
NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME
2002: Internet
surpassed print ads

2004: More buye...
BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers
who are on our site
PLUS buyers who
have not yet p...
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)

I focus on
REALTOR.com®
- where more consumers
sp...
SOCIAL NETWORKING

The REALTOR.com®
Facebook® application
is a non-intrusive way
that I can keep my
sphere apprised of
you...
Because REALTOR.com® has millions of listings…

I will make yours stand out
19
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other home...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I Place my cell phone on multiple points to increase
buyer calls for y...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour

Over 100...
OPEN HOUSES

•

Local and regional buyers make
up half of the market

•

I will market your open house
where most buyers a...
BUYER ASSIST BY REALTOR.COM®
• Thousands of home buyers sign-up for home search
assistance on REALTOR.com® each month

25
BUYER ASSIST BY REALTOR.COM®
• I’m one of only 2 agents positioned on REALTOR.com®
in the zip code where your home is loca...
BUYER ASSIST BY REALTOR.COM®
• This exclusive program enables me to guide home
buyers towards the purchase of a home durin...
FEATURED HOMES™ MARKETING SYSTEMSM
Locally, regionally, nationally and internationally

• Move up buyers
• First time home...
FEATURED HOMES™ MARKETING SYSTEMSM
• I can make your home the first one buyers see

29
FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers who
see your home

30
FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home
seen before all others

31
TOP PRODUCER® MARKETING SYSTEM

Top Producer® Helps Convert
More Internet Buyers
NOT READY
TO BUY

TOP PRODUCER

FOLLOW-UP...
ONLINE LISTING PERFORMANCE REPORT

• Weekly tracking report shows
how many buyers are looking
at your home

33
Upcoming SlideShare
Loading in...5
×

listing presentation_2010_tcm13-16290

76

Published on

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
76
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • Transcript of "listing presentation_2010_tcm13-16290"

    1. 1. ONLINE MARKETING PLAN ©2010 REALTOR.com ® All rights reserved. rdc_listing presentation_full_011510_v2
    2. 2. REALTOR® PROFILE Agent Photo Here Name Company information Contact information Contact information Website/email Years in business Education Designations Organizations Introductory paragraph goes here. 1
    3. 3. COMMUNITY INVOLVEMENT       List Community Involvement List Community Involvement List Community Involvement List Community Involvement List Community Involvement List Community Involvement 2
    4. 4. MY RECENT SALES       Recent sale address_1 Recent sale address_2 Recent sale address_3 Recent sale address_4 Recent sale address_5 Recent sale address_6 3
    5. 5. TESTIMONIALS List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. 4
    6. 6. HOW OUR OFFICE COMPARES:  List Office Accomplishments  List Office Accomplishments  List Office Accomplishments  List Office Accomplishments 5
    7. 7. MY CREDENTIALS  List Professional Accomplishments  List Professional Accomplishments  List Professional Accomplishments 6
    8. 8. ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
    9. 9. CRITICAL WEEKS WHEN A PROPERTY IS LISTED Pricing correctly helps you strike a deal when there is more competition for your home. 8
    10. 10. PRICING VS. POTENTIAL BUYERS Properly priced, you will have the possibility of many more buyers competing for your property. 9
    11. 11. IMPORTANCE OF PRICING ON ULTIMATE PRICE I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
    12. 12. PREVIEW OF YOUR HOME In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. 11
    13. 13. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 12
    14. 14. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 13
    15. 15. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 14
    16. 16. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 155
    17. 17. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
    18. 18. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, November 2009 17
    19. 19. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised of your listing 18
    20. 20. Because REALTOR.com® has millions of listings… I will make yours stand out 19
    21. 21. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com ® iPhone marketing. 20
    22. 22. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos 21
    23. 23. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property 22
    24. 24. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 100 million Americans watch videos on the internet every month Source: comScore Media Metrix, Unique Users, November 2009 23
    25. 25. OPEN HOUSES • Local and regional buyers make up half of the market • I will market your open house where most buyers are doing research in the early part of the buying decision • Those who know the neighborhood may refer their friends to your home 24
    26. 26. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month 25
    27. 27. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home. 26
    28. 28. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search 27
    29. 29. FEATURED HOMES™ MARKETING SYSTEMSM Locally, regionally, nationally and internationally • Move up buyers • First time homeowners • Local buyers • Relocation buyers • Investors • Foreign buyers 28
    30. 30. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see 29
    31. 31. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home 30
    32. 32. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others 31
    33. 33. TOP PRODUCER® MARKETING SYSTEM Top Producer® Helps Convert More Internet Buyers NOT READY TO BUY TOP PRODUCER FOLLOW-UP READY TO BUY SOLD INTERNE T INQUIRY READY TO BUY 32
    34. 34. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home 33
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×