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WHAT THE                            LONDON RIOTS                         TAUGHT US ABOUT                            SOCIAL...
Graphics by Almond LohMonday, March 12, 2012   2
AND WHO AM I TO SAY                                                    SUCH THINGS?                  I’m a marketer and da...
Y?                         why does this feel                              so familiar?                                   ...
History Repeats in                                                                         London                         ...
COMPARING THE RIOTS OF                                                                        26 YEARS AGO & TODAY        ...
COMPARING THE RIOTS OF                                                                        26 YEARS AGO & TODAY        ...
COMPARING THE RIOTS OF                                                                        26 YEARS AGO & TODAY        ...
SO SIMILAR AND YET SO                                              DIFFERENT...WHY?                  Could the contemporar...
O?                              what                         ACTIVATES                         behavior?                  ...
FOUR CONDITIONS LEAD                                 TO BEHAVIOR                              Opportunity                 ...
FOUR CONDITIONS LEAD                                                                            TO BEHAVIOR“I CAN CHOOSE: ...
FOUR CONDITIONS LEAD                                                                            TO BEHAVIOR“I CAN CHOOSE: ...
FOUR CONDITIONS LEAD                                 TO BEHAVIOR                              Opportunity       “Spark”   ...
HUMANS ALL SHARE A BASIC                                             SET OF EMOTIONSGraphics by Almond LohSource: Parrott;...
HUMANS ALL SHARE A BASIC                                                    SET OF EMOTIONS                               ...
VIRTUAL SOCIAL CONNECTIONS                           ARE CONDUITS FOR EMOTIONGraphics by Almond LohMonday, March 12, 2012 ...
1,050Graphics by Almond LohMonday, March 12, 2012       16
4,200Graphics by Almond LohMonday, March 12, 2012       17
16,800Graphics by Almond LohMonday, March 12, 2012        18
1 MillionGraphics by Almond LohMonday, March 12, 2012           19
it all comes together as the                       blaze theory of behavior                         Opportunity       “Spa...
er                         HOW WERE THE                          LONDON RIOTS                           ACTIVATED?        ...
MEANSMonday, March 12, 2012           22
THE COMPUTER IN YOUR PHONE IS                               A MILLION TIMES CHEAPER                           A THOUSAND T...
Growth in Global Facebook Membership               December 2009 to December 2011                                         ...
Growth in Global Daily Twitter Volume               December 2009 to December 2011                                        ...
Graphics by Almond LohSource: Global Web Index, Forrester, ComscoreMonday, March 12, 2012                          26
Active Social Networks as a Percent                                                                                       ...
Active Social Networks as a Percent                                                                                       ...
Global Urban Population, 2020Source: UNICEFMonday, March 12, 2012                        29
Global Urban Population, 2030Source: UNICEFMonday, March 12, 2012                        30
Global Urban Population, 2040Source: UNICEFMonday, March 12, 2012                        31
Global Urban Population, 2050Source: UNICEFMonday, March 12, 2012                        32
Graphics by Almond LohSource: IBM; Draftfcb analysisMonday, March 12, 2012           33
Monday, March 12, 2012   34
Estimated Number Of People The Average Person               Speaks With In A Day                                          ...
Estimated Number Of People The Average Person               Speaks With In A Day                                          ...
Estimated Number Of People The Average Person               Speaks With In A Day                                          ...
Average Number of Social Network Contacts               of a UK Adult, 2010                                               ...
OPPORTUNITYMonday, March 12, 2012                 39
Citizens per Law Enforcement Officer               in the UK, 2010                                                        ...
Violent + Property Crimes per Law Enforcement               Officer in the UK, 2010                                       ...
“                  I pull out my Blackberry and check for the blinking light in the top                  corner -- nothing...
MOTIVEMonday, March 12, 2012            43
Graphics by Almond LohMonday, March 12, 2012   44
Graphics by Almond LohSource: Kantar Retail / PWC; MintelMonday, March 12, 2012                45
A generational Dynamic                                    has emergedGraphics by Almond LohMonday, March 12, 2012         ...
A generational Dynamic                                    has emerged                         “ ”                         ...
A generational Dynamic                                    has emerged                                               inhere...
BRITAIN’S OWN “WAR                                                                                                       O...
BRITAIN’S OWN “WAR                                                                                                       O...
BRITAIN’S OWN “WAR                                                                                                       O...
BRITAIN’S OWN “WAR                                                                                                       O...
BRITAIN’S OWN “WAR                                                                                                       O...
BRITAIN’S OWN “WAR                                                                                                       O...
Graphics by Almond LohSource: SimmonsMonday, March 12, 2012   50
163 Tech Early                                                  Adopters                                     133          ...
Tech To                                            185   Impress                                            163 Tech Early...
197 Tech To                                            185 Impress                                     158    163 Tech Ear...
279                                            197 Tech To                                     181    185 Impress         ...
279                                             197 Tech To                                      181    185 Impress       ...
279                                             197 Tech To                                      181    185 Impress       ...
279                         115                                             197 Tech To                                   ...
115                               106                                       97                                            ...
“                  Understand, I’m not unemployed. I’m not someone who’d mug                  you or knock you off your bi...
SPARKMonday, March 12, 2012           53
Graphics by Jill SolarczykMonday, March 12, 2012       54
A riot’s path                                                                       Global Financial Crisis               ...
h                                                                                                   (August 12)           ...
Graphics by Jill SolarczykMonday, March 12, 2012       57
Impressions From Twitter Sources During                                               US & UK During London Riots         ...
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
What The London Riots Taught Us About Social Media
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What The London Riots Taught Us About Social Media

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In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media.

As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone.

Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.

Published in: News & Politics, Travel, Business
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Transcript of "What The London Riots Taught Us About Social Media"

  1. 1. WHAT THE LONDON RIOTS TAUGHT US ABOUT SOCIAL MEDIA @kevinhartman #sxswriotsMonday, March 12, 2012 1
  2. 2. Graphics by Almond LohMonday, March 12, 2012 2
  3. 3. AND WHO AM I TO SAY SUCH THINGS? I’m a marketer and data enthusiast, but not a trained sociologist by any stretch. The insights I’ll share today come from a career of chasing answers to a single question: “Why people do what they do?” This pursuit has been for the express purpose of influencing their behavior. The more extreme the behavior, the more challenging and rewarding the pursuit. For these reasons, the events in London during the Summer of 2011 are right up my alley. But everything I’ll purport to have discovered should be taken with a medium- to large-sized grain of salt. After all, I’m not even a Londoner.Monday, March 12, 2012 3
  4. 4. Y? why does this feel so familiar? @kevinhartman #sxswriotsMonday, March 12, 2012 4
  5. 5. History Repeats in London 26 Years Ago! Today! Event Broadwater Farm Riot London Riots October 6, 1985 August 8, 2011 Death of Cynthia Jarrett (49) Death of Mark Duggan (29) Trigger stroke during a police search in her home shooting during an arrest by police Demonstration in Tottenham against violent Walk in Tottenham against violent police behavior Reaction Police behavior and racial discrimination elevates and racial discrimination elevates into violent into violent rioting rioting High youth unemployment triggers greater Economic difficulties and high youth Escalation upheaval against government unemployment causes larger riots, violence, and looting BlackBerry Messenger (BBM) and other social media play a key role in planning and reporting on riot activitySource: ...Monday, March 12, 2012 5
  6. 6. COMPARING THE RIOTS OF 26 YEARS AGO & TODAY Number of Arrests Made During Riots of 1985 and 2011 3,960 69 Broadwater Farm Riots London Riots of 1985 of 2011Source: UK Ministry of Justice; BBC; The Guardian; Draftfcb analysisMonday, March 12, 2012 6
  7. 7. COMPARING THE RIOTS OF 26 YEARS AGO & TODAY Value of Property Damaged During Riots of 1985 and 2011 (£Millions) £100.0 £1.0 Broadwater Farm Riots London Riots of 1985 of 2011Source: UK Ministry of Justice; BBC; The Guardian; Draftfcb analysisMonday, March 12, 2012 6
  8. 8. COMPARING THE RIOTS OF 26 YEARS AGO & TODAY Cities & Burroughs Affected by Riots of 1985 and 2011 38 1 Broadwater Farm Riots London Riots of 1985 of 2011Source: UK Ministry of Justice; BBC; The Guardian; Draftfcb analysisMonday, March 12, 2012 6
  9. 9. SO SIMILAR AND YET SO DIFFERENT...WHY? Could the contemporary existence of social media be to blame? Social networking is the only significant difference between the Braodwater Farm episode and the riots that spread across the UK this summer. In fact, it is reasonable to argue that without BBM messaging, Twitter and Facebook, the riots of 2011 could have been contained to a relatively small geographic region of London -- much like the rioting was in 1985. That social media had an impact seems undeniable. But to understand why, we must understand what activated the behaviors that produced such devastation.Monday, March 12, 2012 7
  10. 10. O? what ACTIVATES behavior? @kevinhartman #sxswriotsMonday, March 12, 2012 8
  11. 11. FOUR CONDITIONS LEAD TO BEHAVIOR Opportunity Motive MeansMonday, March 12, 2012 9
  12. 12. FOUR CONDITIONS LEAD TO BEHAVIOR“I CAN CHOOSE: ACT OR NOT.” Opportunity “Moment of truth” for a person at which point they do, do not act “I CAN RATIONALIZE.” Motive Means “I CAN PARTICIPATE.” Reason a person gives to account for the behavior Physical, mental, resources required for behaviorMonday, March 12, 2012 10
  13. 13. FOUR CONDITIONS LEAD TO BEHAVIOR“I CAN CHOOSE: ACT OR NOT.” Opportunity “Spark” “Moment of truth” for a person at which point they do, do not act “I CAN RATIONALIZE.” Motive Means “I CAN PARTICIPATE.” Reason a person gives to account for the behavior Physical, mental, resources required for behaviorMonday, March 12, 2012 11
  14. 14. FOUR CONDITIONS LEAD TO BEHAVIOR Opportunity “Spark” 1. REAL or 2. IMAGINED or 3. fabricated or 4. usurped Motive Means Emotional event that activates a behaviorMonday, March 12, 2012 12
  15. 15. HUMANS ALL SHARE A BASIC SET OF EMOTIONSGraphics by Almond LohSource: Parrott; Draftfcb analysisMonday, March 12, 2012 13
  16. 16. HUMANS ALL SHARE A BASIC SET OF EMOTIONS FEAR HOPE Distress aroused by impending danger, evil, pain Excitement in response to expectation, excitement ANGER Displeasure and belligerence aroused by a wrong LOVE Personal attachment to or affection for something SORROW Grief, regret in reaction to loss, disappointment JOY Delight, happiness caused by something satisfyingGraphics by Almond LohSource: Parrott; Draftfcb analysisMonday, March 12, 2012 14
  17. 17. VIRTUAL SOCIAL CONNECTIONS ARE CONDUITS FOR EMOTIONGraphics by Almond LohMonday, March 12, 2012 15
  18. 18. 1,050Graphics by Almond LohMonday, March 12, 2012 16
  19. 19. 4,200Graphics by Almond LohMonday, March 12, 2012 17
  20. 20. 16,800Graphics by Almond LohMonday, March 12, 2012 18
  21. 21. 1 MillionGraphics by Almond LohMonday, March 12, 2012 19
  22. 22. it all comes together as the blaze theory of behavior Opportunity “Spark” Motive MeansGraphics by Almond LohMonday, March 12, 2012 20
  23. 23. er HOW WERE THE LONDON RIOTS ACTIVATED? @kevinhartman #sxswriotsMonday, March 12, 2012 21
  24. 24. MEANSMonday, March 12, 2012 22
  25. 25. THE COMPUTER IN YOUR PHONE IS A MILLION TIMES CHEAPER A THOUSAND TIMES STRONGER A HUNDRED TIMES SMALLER THAN THE SOLE COMPUTER AT MIT IN 1969Source: The EconomistMonday, March 12, 2012 23
  26. 26. Growth in Global Facebook Membership December 2009 to December 2011 800M Members 585M Members 337M Members December 2009 December 2010 December 2011Source: Facebook; Draftfcb analysis..Monday, March 12, 2012 24
  27. 27. Growth in Global Daily Twitter Volume December 2009 to December 2011 200M Tweets 35M Tweets 3M Tweets December 2009 December 2010 December 2011Source: Twitter; Draftfcb analysis..Monday, March 12, 2012 25
  28. 28. Graphics by Almond LohSource: Global Web Index, Forrester, ComscoreMonday, March 12, 2012 26
  29. 29. Active Social Networks as a Percent of Total Population as of 2011 76% 76% 68% 64% 64% 63% 61% 58% 56% 54% 53% 52% 50% 49% 48% 46% 45% 45% 43% 41% 38% 33% 16% G a a a il a on ico Au a n ce ny do s ng a e nd ng lia s a n BA A K ly az ne nd ad n si si si di or ai re pa LO US U Ita AV ra an So ma la Ko hi ne ay us ex In Sp ap Ko Br pi la an Ja st Po C Fr L al R M ilip r er g he C h M G In ut Ph Si et H N GSource: ... Global Web IndexMonday, March 12, 2012 27
  30. 30. Active Social Networks as a Percent of Total Population as of 2011 76% 76% 68% 64% 64% 63% 61% 58% 56% 53% 54% 52% 50% 49% 48% 46% 45% 45% 43% 41% 38% 33% 16% BA A G a K ly a a il a on ico Au a n ce es ng a e nd ng lia s a n ny az nd ad n si si si di or ai re pa LO US U Ita AV ra an n So ma la Ko hi ne ay us ex In Sp ap Ko Br pi la an Ja st Po C Fr L al R M ilip do r er g he C h M G In ut Ph Si et H N GSource: ... Global Web IndexMonday, March 12, 2012 28
  31. 31. Global Urban Population, 2020Source: UNICEFMonday, March 12, 2012 29
  32. 32. Global Urban Population, 2030Source: UNICEFMonday, March 12, 2012 30
  33. 33. Global Urban Population, 2040Source: UNICEFMonday, March 12, 2012 31
  34. 34. Global Urban Population, 2050Source: UNICEFMonday, March 12, 2012 32
  35. 35. Graphics by Almond LohSource: IBM; Draftfcb analysisMonday, March 12, 2012 33
  36. 36. Monday, March 12, 2012 34
  37. 37. Estimated Number Of People The Average Person Speaks With In A Day 30Source: Draftfcb analysisMonday, March 12, 2012 35
  38. 38. Estimated Number Of People The Average Person Speaks With In A Day 50Source: Draftfcb analysisMonday, March 12, 2012 36
  39. 39. Estimated Number Of People The Average Person Speaks With In A Day 100Source: Draftfcb analysisMonday, March 12, 2012 37
  40. 40. Average Number of Social Network Contacts of a UK Adult, 2010 502Source: Forrester ResearchMonday, March 12, 2012 38
  41. 41. OPPORTUNITYMonday, March 12, 2012 39
  42. 42. Citizens per Law Enforcement Officer in the UK, 2010 324Source: Police Federation of England and Wales; UK Home OfficeMonday, March 12, 2012 40
  43. 43. Violent + Property Crimes per Law Enforcement Officer in the UK, 2010 10.6Source: Police Federation of England and Wales; UK Home OfficeMonday, March 12, 2012 41
  44. 44. “ I pull out my Blackberry and check for the blinking light in the top corner -- nothing yet -- so I type in a single work ‘Hackney?’ and send it to all my contacts. I only have to wait two or three seconds before I get responses. ‘Sounds good,’ I say. I wasn’t involved on the Saturday night, I had nothing to do with the protest about the shooting on Ferry Lane. It wasn’t until the Sunday that I tagged along, once the word had spread that it was moving on to Wood Green, just round the corner from me in Muswell Hill, once folk told me that the police weren’t stopping it -- we’s one step ahead of the Feds, burv -- and that I’d best get involved quick before all the best bargains went. -- AnonymousSource: Anonymous, “London Riots: Monday 8th August 2011”Monday, March 12, 2012 42
  45. 45. MOTIVEMonday, March 12, 2012 43
  46. 46. Graphics by Almond LohMonday, March 12, 2012 44
  47. 47. Graphics by Almond LohSource: Kantar Retail / PWC; MintelMonday, March 12, 2012 45
  48. 48. A generational Dynamic has emergedGraphics by Almond LohMonday, March 12, 2012 46
  49. 49. A generational Dynamic has emerged “ ” WAR OF THE AGESGraphics by Almond LohMonday, March 12, 2012 47
  50. 50. A generational Dynamic has emerged inherent distrust of age Maturity fears youth as disruptive, youth fears structures of maturity “ ” WAR OF THE AGES power inequality Maturity has systemic advantage, youth has innovation the “disenfranchisement of youth” Maturity uses existing structures and social systems to thwart, frustrate youthGraphics by Almond LohMonday, March 12, 2012 48
  51. 51. BRITAIN’S OWN “WAR OF THE AGES” UK Social Network Awareness 2010 to 2011 2011 – 100% 2011 – 87% 2011 – 87% 2010 – 93% 2010 – 47% 2010 – 80%Source: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  52. 52. BRITAIN’S OWN “WAR OF THE AGES” UK Usage of Social Networks by Age in 2011 87% 87% 77% 65% 49% 39% 28% 18 - 20 20s 30s 40s 50s 60s 70+Source: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  53. 53. BRITAIN’S OWN “WAR OF THE AGES” Weekly Net Income Distribution in UK Millions of Households "%!# Mean = £463 "$%# "!!# !"&%# !"%!# !"$%# !"!!# £100 £200 £300 £400 £500 £600 £700 £800 £900 £1,000 £1,100Source: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  54. 54. BRITAIN’S OWN “WAR OF THE AGES” Average weekly mortgage Weekly Net Income Distribution in UK payment in UK = £285 Millions of Households "%!# Mean = £463 "$%# "!!# !"&%# !"%!# !"$%# !"!!# £100 £200 £300 £400 £500 £600 £700 £800 £900 £1,000 £1,100Source: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  55. 55. BRITAIN’S OWN “WAR OF THE AGES” Average weekly mortgage Weekly Net Income Distribution in UK payment in UK = £285 Millions of Households "%!# Mean = £463 "$%# "!!# Average weekly mortgage !"&%# payment in Kensington !"%!# and Chelsea = £768 !"$%# !"!!# £100 £200 £300 £400 £500 £600 £700 £800 £900 £1,000 £1,100Source: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  56. 56. BRITAIN’S OWN “WAR OF THE AGES” UK History of Share of Total Income Going to Top 1% 14 1937 12 12.6% 2010 . 10 13.7% 8 6 4 1976 2 4.2% 0 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010sSource: Forrester; National Equality Panel; ONS; LFS; OECD; LSE; TUC; Life In The Middle; Realpricecomparison.com; Bank of England and Land RegistryMonday, March 12, 2012 49
  57. 57. Graphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  58. 58. 163 Tech Early Adopters 133 105 87 Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  59. 59. Tech To 185 Impress 163 Tech Early Adopters 141 133 105 100 87 80 Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  60. 60. 197 Tech To 185 Impress 158 163 Tech Early Adopters 141 133 115 105 100 87 84 80 Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  61. 61. 279 197 Tech To 181 185 Impress 158 163 Tech Early Adopters 141 133 115 105 101 100 87 84 80 60 Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  62. 62. 279 197 Tech To 181 185 Impress 158 163 Tech Early 100 Adopters 99 141 99 133 115 105 101 100 97 Equal Opportunity 87 84 80 60 Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  63. 63. 279 197 Tech To 181 185 Impress 101 163 Tech Early 100 158 Adopters 99 141 99 133 98 115 105 101 100 97 97 Equal Opportunity 87 84 80 95 Social 60 Responsibility Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  64. 64. 279 115 197 Tech To 181 185 Impress 101 106 163 Tech Early 100 158 Adopters 99 141 99 133 98 115 97 105 101 100 97 Equal Opportunity 87 84 80 95 Social 60 Responsibility 82 Contentedness with Position Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 50
  65. 65. 115 106 97 82 Contentedness with Position Boomers GenX GenY GenZGraphics by Almond LohSource: SimmonsMonday, March 12, 2012 51
  66. 66. “ Understand, I’m not unemployed. I’m not someone who’d mug you or knock you off your bike so that I could take it for myself. But if there are folk going around taking what they want, if they’re coming away with flatscreen TVs and surround sound speakers from Richer Sounds, if they’ve got the time to sit in the Foot Locker and try on trainers to make sure they’re in the right size, then I’m getting involved with that. I’ve been to University, I’ve been educated ... I’ve got a job, that’s true, but it’s in a call-centre working on the telephone banking. I’m not a banker ... I couldn’t afford even half the stuff I’ve taken over the past two nights. I’m just the poor fucker at the end of the phone who gets calls from the rich folk ... I pay my rent, council tax, bills and what do I have left? I have debt left, that’s what. -- AnonymousSource: Anonymous, “London Riots: Monday 8th August 2011”Monday, March 12, 2012 52
  67. 67. SPARKMonday, March 12, 2012 53
  68. 68. Graphics by Jill SolarczykMonday, March 12, 2012 54
  69. 69. A riot’s path Global Financial Crisis ing ale ack You Reaches Height eve H d t h C cros l R one A ent s th nda f Ph Ri ps A res e U Th rab Sca pe o ro Sp ck ies RoCit Clo K ug ri Sco h ng s st ish se M U e id p ot an dl ris e in Pr Sp Ea g 15 jor st M a Stu M den s t Pr n Die tact Fun otest ilso e Con ding s of Tom olic Cut Ian m P s Fro Mohamed Bouazizi Self- Immolates in Sidi Bouzid e of e r Usolice oadUK P Br y b i ng’ ‘K ettlMonday, March 12, 2012 55
  70. 70. h (August 12) (August 4) (August 7) Metropolitan Police Say Mark Duggan is Shot Copycat Criminal Activity Over 1,000 Arrests Made Dead by UK Police Begins in Earnest In Connection to Riots (August 6) (August 8) Justice Walk for Mark Elevated Violence and Duggan Turns Violent Looting Throughout North, South, East LondonMonday, March 12, 2012 56
  71. 71. Graphics by Jill SolarczykMonday, March 12, 2012 57
  72. 72. Impressions From Twitter Sources During US & UK During London Riots UK 713million Tweets US 219million Tweets 50million News 18million News Tweets Tweets Unknown BBM*Source: Draftfcb analysisMonday, March 12, 2012 58
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