What's happening in digital

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A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and mobile. Finally a quick update on other news

Published in: Art & Photos, Business
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What's happening in digital

  1. 1. What’s happening in digital
  2. 2. Social media
  3. 3. Brands are more vulnerable now than ever before
  4. 4. Smeargate will go down as the moment the new order of media operators subverted the establishment
  5. 5. So who is listening?
  6. 6. What tools can brands use to listen?
  7. 7. Online
  8. 8. We don't want to be part of YouTube's standard terms and conditions. Because content like Susan Boyle is unique. - Ben McOwen Wilson, Director of Online, ITV They're (Google, YouTube) all parasites. They live off our content. As long as we create the content, the content is the keys to the castle for us. - Michael Grade, Executive Chairman, ITV
  9. 9. Mobile
  10. 10. Vodafone roaming
  11. 11. Spotify on the iPhone
  12. 12. What else is going on?
  13. 13. What else is going on? • App store has hit more than 1 billion downloads • Vodafone mulling over bid for T-Mobile UK • More than 60% of twitter users abandon site after one month • Spotify challenges iTunes with unlimited downloads • Google launch AdSense for iPhone and Android apps
  14. 14. Google AdSense for iPhone and Android
  15. 15. www.kevindunne.blogspot.com

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