Investing Stock exchanges (NYSE) Retail markets (Consumer Reports) Investors $ Dividends ($) Products $ Enterprises Customers Foundations (?) Community centers (?) Donors / Volunteers $ + effort Stories / metrics Services Stories NGOs Beneficiaries Philanthropy

Social Investing This analogy helps frame the discussion, not intended to limit the discussion $ represents the currency for financial transactions (buying shares, buying products, paying dividends) Measure by products sold and market share (ratio of # sold to total sold) Stories represent the currency for social interactions (sharing experiences, achieving common goals) Measure by positive stories told and ratio of positive experiences within community Returns should be evaluated relative to investor expectations “ Good” means that a return meets or exceeds expectations Institutions (in gray) structure the exchanges Aggregate across individual transactions/interactions to provide dynamic feedback for participants Good Capital markets (XIGI) Community exchanges (UnaMesa) Investors / Volunteers $ Dividends ($) + stories Products & services $ + Stories Social Enterprises Communities Notes

This analogy helps frame the discussion, not intended to limit the discussion

$ represents the currency for financial transactions (buying shares, buying products, paying dividends)

Measure by products sold and market share (ratio of # sold to total sold)

Stories represent the currency for social interactions (sharing experiences, achieving common goals)

Measure by positive stories told and ratio of positive experiences within community

Returns should be evaluated relative to investor expectations

“ Good” means that a return meets or exceeds expectations

Institutions (in gray) structure the exchanges

Aggregate across individual transactions/interactions to provide dynamic feedback for participants

Quantifying the narrative Social value is best codified and transmitted in stories Financial value is best displayed in spreadsheets

Social value is best codified and transmitted in stories

Financial value is best displayed in spreadsheets

Two views, but holistic value Both kinds of value are real, and they should be measured in the way that best displays their value.

Both kinds of value are real, and they should be measured in the way that best displays their value.

How you quantify the narrative That’s something the StoryIndex project is about, figuring out how to encapsulate and measure narrative value along with numerical value

That’s something the StoryIndex project is about, figuring out how to encapsulate and measure narrative value along with numerical value

investment | philanthropy > social investing social investing 2.0 Not making the heart hide behind a spreadsheet but coming out front to display narrative value

Commercial Debt Grants Infrastructure Capital Social Angels Social VC “ PRI” Debt Public Market SRI Landscape Definition Evaluation/ Certification Transactional (e.g. Funds) Exchange Platform © Jay Coen Gilbert, Don Shaffer and John Katovich The infrastructure for the Social Capital Market is emerging AA1000 GRI RSF Social Finance NFF Capital Partners Investors’ Circle Aspen Institute Domini Social Investments Underdog Chicago Climate Exchange SouthShore Bank Calvert Special Equities - CF CI Notes - Calvert Mutual Funds New Schools BOVESPA Social Stock Exchange Origo NFF Lending Acumen Fund Generation Investments Generation Foundation Ashoka Deutsche Eye Fund

Commercial Debt Grants Infrastructure Capital Social Angels Social VC “ PRI” Debt Public Market SRI Landscape Definition Evaluation/ Certification Transactional (e.g. Funds) Exchange Platform Calvert Philanthropic Assets/DAF AA1000 GRI RSF Social Finance Local Exchange NFF Capital Partners Investors’ Circle Aspen Institute Domini Social Investments Underdog Chicago Climate Exchange B Lab Good Capital SouthShore Bank Calvert Special Equities - CF CI Notes - Calvert Mutual Funds New Schools Xigi.net BOVESPA Social Stock Exchange UK Social Stock Exchange Fourth Sector Network Origo NFF Lending Acumen Fund Patient Capital Collaborative Generation Investments Generation Foundation Ashoka Deutsche Eye Fund © Jay Coen Gilbert, Don Shaffer and John Katovich More intermediaries a sign of new money in the Blended Value Market

Calvert

Philanthropic

Assets/DAF

Our focus: Mapping these nascent exchanges, composing a glossary and translation table of how they define value in other than monetary terms; a Rosetta Stone of story value