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Seo 101

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  • 人与社会的关系
  • 图片的名字也是非常重要的
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • Transcript

    • 1. SEO 101 ON-PAGE & OFF PAGE OPTIMIZATIONNYC analytics @kchen_23
    • 2. HOW DO PEOPLE SEARCH SEO 101 @kchen_23
    • 3. iacquire.com @kchen_23 SEO 101 How do people search?
    • 4. iacquire.com SEO 101 How do people search? 82 % @kchen_23
    • 5. iacquire.com @kchen_23 SEO 101 How do people search? $40 Billion of Investment in 2012 Paid Marketing – 10% of Traffic $5 Billion of Investment in 2012 Inbound Marketing – 90% of Traffic
    • 6. HOW DOES GOOGLE WORK SEO 101 @kchen_23
    • 7. iacquire.com @iPullRank SEO 101 How do people search? Matt Cutts
    • 8. iacquire.com SEO 101 How do people search? @kchen_23
    • 9. iacquire.com @kchen_23
    • 10. On-Page factors• HTML • Architecture • Content Off-page factors• Links • Trust • Social • Personal @kchen_23
    • 11. ON-PAGE FACTORS SEO 101 @kchen_23
    • 12. HTML TITLE META TAGS HEADER ALT TEXT @kchen_23
    • 13. iacquire.com SEO 101 on-page factors @kchen_23 keywords
    • 14. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
    • 15. iacquire.com SEO 101 on-page factors Title Use keywords in the title tag for the search engines, but it look natural so people click on your site in search results @kchen_23
    • 16. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
    • 17. iacquire.com SEO 101 on-page factors @kchen_23
    • 18. iacquire.com SEO 101 on-page factors Alt Text @kchen_23
    • 19. ARCHITECTUR E SITEMAP DUPLICATES SPEED URLS MOBILE @kchen_23
    • 20. iacquire.com SEO 101 on-page factors Sitemap • Is the Sitemap a well-formed document? • Has the Sitemap been submitted to your webmaster tools accounts? • Did you find pages in the site crawl that do not appear in the Sitemap? • Are there pages listed in the Sitemap that do not appear in the site crawl? @kchen_23
    • 21. iacquire.com SEO 101 on-page factors Site performance @kchen_23
    • 22. iacquire.com @iPullRank SEO 101 on-page factors Duplicate content • http://www.xxxxx.com/a/jobs/list/q-software+developer • http://www.xxxxx.com/a/jobs/list/q-Software+developer • http://www.xxxxx.com/a/jobs/list/q-software+Developer • http://www.indeed.com • https://www.indeed.com • http://indeed.com
    • 23. iacquire.com SEO 101 on-page factors @kchen_23
    • 24. iacquire.com SEO 101 on-page factors 301 Redirect • A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues. • New url can pick up 90%-99% SEO juice from old url @kchen_23
    • 25. iacquire.com SEO 101 on-page factors • http://www.bikebandit.com/apparel-accessories • http://www.bikebandit.com/gear-apparel @kchen_23
    • 26. iacquire.com SEO 101 on-page factors Rel=“canonical” • The rel=canonical tag passes the same amount of link juice (ranking power) as a 301 redirect, and often takes up much less development time to implement. @kchen_23
    • 27. iacquire.com SEO 101 on-page factors URLs @kchen_23
    • 28. iacquire.com SEO 101 on-page factors • The index and actual counts are roughly equivalent • The index count is significantly smaller than the actual count • The index count is significantly larger than the actual count URLs @kchen_23
    • 29. OFF-PAGE FACTORS SEO 101 @kchen_23
    • 30. OFF-PAGE LINKS TRUST SOCIAL PERSONAL @kchen_23
    • 31. iacquire.com SEO 101 off-page factors @kchen_23 Trust/social
    • 32. iacquire.com SEO 101 off-page factors @kchen_23 linkS
    • 33. @iPullRank Content?
    • 34. CAREERPROUSA.ORG SEO 101 @kchen_23
    • 35. iacquire.com SEO 101 Careerprousa.org @kchen_23
    • 36. iacquire.com SEO 101 Careerprousa.org @kchen_23
    • 37. iacquire.com SEO 101 Careerprousa.org @kchen_23
    • 38. iacquire.com SEO 101 Careerprousa.org @kchen_23 bad URLS
    • 39. iacquire.com SEO 101 Careerprousa.org @kchen_23 Better URLS
    • 40. iacquire.com SEO 101 Careerprousa.org @kchen_23
    • 41. @kchen_23 Always ask yourself three Questions: 1. Do you know what is your business? 2. Does your website show your business correctly? 3. Do visitors know your website’s business?
    • 42. wwww.iacquire.com Thank You and Q&ATwit/wechat: @kchen_23 kchen958@gmail.com

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