SEO 101
ON-PAGE & OFF
PAGE
OPTIMIZATIONNYC analytics
@kchen_23
HOW DO PEOPLE
SEARCH
SEO 101
@kchen_23
iacquire.com @kchen_23
SEO 101
How do people search?
iacquire.com
SEO 101
How do people search?
82
%
@kchen_23
iacquire.com @kchen_23
SEO 101
How do people search?
$40 Billion of
Investment in 2012
Paid Marketing – 10% of Traffic
$5 ...
HOW DOES GOOGLE
WORK
SEO 101
@kchen_23
iacquire.com @iPullRank
SEO 101
How do people search?
Matt Cutts
iacquire.com
SEO 101
How do people search?
@kchen_23
iacquire.com @kchen_23
On-Page
factors• HTML
• Architecture
• Content
Off-page
factors• Links
• Trust
• Social
• Personal
@kchen_23
ON-PAGE FACTORS
SEO 101
@kchen_23
HTML
TITLE META TAGS
HEADER ALT TEXT
@kchen_23
iacquire.com
SEO 101
on-page factors
@kchen_23
keywords
iacquire.com
SEO 101
on-page factors
Title
Meta
tags
@kchen_23
iacquire.com
SEO 101
on-page factors
Title
Use keywords in the title tag for the search
engines, but it look natural so pe...
iacquire.com
SEO 101
on-page factors
Title
Meta tags
@kchen_23
iacquire.com
SEO 101
on-page factors
@kchen_23
iacquire.com
SEO 101
on-page factors
Alt Text
@kchen_23
ARCHITECTUR
E
SITEMAP
DUPLICATES
SPEED URLS
MOBILE
@kchen_23
iacquire.com
SEO 101
on-page factors
Sitemap
• Is the Sitemap a well-formed document?
• Has the Sitemap been submitted to ...
iacquire.com
SEO 101
on-page factors
Site performance
@kchen_23
iacquire.com @iPullRank
SEO 101
on-page factors
Duplicate content
• http://www.xxxxx.com/a/jobs/list/q-software+developer
...
iacquire.com
SEO 101
on-page factors
@kchen_23
iacquire.com
SEO 101
on-page factors
301 Redirect
• A permanent server redirect - a
change of address for a web
page found...
iacquire.com
SEO 101
on-page factors
• http://www.bikebandit.com/apparel-accessories
• http://www.bikebandit.com/gear-appa...
iacquire.com
SEO 101
on-page factors
Rel=“canonical”
• The rel=canonical tag passes the
same amount of link juice
(ranking...
iacquire.com
SEO 101
on-page factors
URLs
@kchen_23
iacquire.com
SEO 101
on-page factors
• The index and actual counts are roughly equivalent
• The index count is significant...
OFF-PAGE FACTORS
SEO 101
@kchen_23
OFF-PAGE
LINKS TRUST
SOCIAL PERSONAL
@kchen_23
iacquire.com
SEO 101
off-page factors
@kchen_23
Trust/social
iacquire.com
SEO 101
off-page factors
@kchen_23
linkS
@iPullRank
Content?
CAREERPROUSA.ORG
SEO 101
@kchen_23
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
bad
URLS
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
Better
URLS
iacquire.com
SEO 101
Careerprousa.org
@kchen_23
@kchen_23
Always ask
yourself three
Questions:
1. Do you know what is your
business?
2. Does your website show your
busine...
wwww.iacquire.com
Thank You and
Q&ATwit/wechat: @kchen_23
kchen958@gmail.com
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Seo 101

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  • 人与社会的关系
  • 图片的名字也是非常重要的
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • Transcript of "Seo 101"

    1. 1. SEO 101 ON-PAGE & OFF PAGE OPTIMIZATIONNYC analytics @kchen_23
    2. 2. HOW DO PEOPLE SEARCH SEO 101 @kchen_23
    3. 3. iacquire.com @kchen_23 SEO 101 How do people search?
    4. 4. iacquire.com SEO 101 How do people search? 82 % @kchen_23
    5. 5. iacquire.com @kchen_23 SEO 101 How do people search? $40 Billion of Investment in 2012 Paid Marketing – 10% of Traffic $5 Billion of Investment in 2012 Inbound Marketing – 90% of Traffic
    6. 6. HOW DOES GOOGLE WORK SEO 101 @kchen_23
    7. 7. iacquire.com @iPullRank SEO 101 How do people search? Matt Cutts
    8. 8. iacquire.com SEO 101 How do people search? @kchen_23
    9. 9. iacquire.com @kchen_23
    10. 10. On-Page factors• HTML • Architecture • Content Off-page factors• Links • Trust • Social • Personal @kchen_23
    11. 11. ON-PAGE FACTORS SEO 101 @kchen_23
    12. 12. HTML TITLE META TAGS HEADER ALT TEXT @kchen_23
    13. 13. iacquire.com SEO 101 on-page factors @kchen_23 keywords
    14. 14. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
    15. 15. iacquire.com SEO 101 on-page factors Title Use keywords in the title tag for the search engines, but it look natural so people click on your site in search results @kchen_23
    16. 16. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
    17. 17. iacquire.com SEO 101 on-page factors @kchen_23
    18. 18. iacquire.com SEO 101 on-page factors Alt Text @kchen_23
    19. 19. ARCHITECTUR E SITEMAP DUPLICATES SPEED URLS MOBILE @kchen_23
    20. 20. iacquire.com SEO 101 on-page factors Sitemap • Is the Sitemap a well-formed document? • Has the Sitemap been submitted to your webmaster tools accounts? • Did you find pages in the site crawl that do not appear in the Sitemap? • Are there pages listed in the Sitemap that do not appear in the site crawl? @kchen_23
    21. 21. iacquire.com SEO 101 on-page factors Site performance @kchen_23
    22. 22. iacquire.com @iPullRank SEO 101 on-page factors Duplicate content • http://www.xxxxx.com/a/jobs/list/q-software+developer • http://www.xxxxx.com/a/jobs/list/q-Software+developer • http://www.xxxxx.com/a/jobs/list/q-software+Developer • http://www.indeed.com • https://www.indeed.com • http://indeed.com
    23. 23. iacquire.com SEO 101 on-page factors @kchen_23
    24. 24. iacquire.com SEO 101 on-page factors 301 Redirect • A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues. • New url can pick up 90%-99% SEO juice from old url @kchen_23
    25. 25. iacquire.com SEO 101 on-page factors • http://www.bikebandit.com/apparel-accessories • http://www.bikebandit.com/gear-apparel @kchen_23
    26. 26. iacquire.com SEO 101 on-page factors Rel=“canonical” • The rel=canonical tag passes the same amount of link juice (ranking power) as a 301 redirect, and often takes up much less development time to implement. @kchen_23
    27. 27. iacquire.com SEO 101 on-page factors URLs @kchen_23
    28. 28. iacquire.com SEO 101 on-page factors • The index and actual counts are roughly equivalent • The index count is significantly smaller than the actual count • The index count is significantly larger than the actual count URLs @kchen_23
    29. 29. OFF-PAGE FACTORS SEO 101 @kchen_23
    30. 30. OFF-PAGE LINKS TRUST SOCIAL PERSONAL @kchen_23
    31. 31. iacquire.com SEO 101 off-page factors @kchen_23 Trust/social
    32. 32. iacquire.com SEO 101 off-page factors @kchen_23 linkS
    33. 33. @iPullRank Content?
    34. 34. CAREERPROUSA.ORG SEO 101 @kchen_23
    35. 35. iacquire.com SEO 101 Careerprousa.org @kchen_23
    36. 36. iacquire.com SEO 101 Careerprousa.org @kchen_23
    37. 37. iacquire.com SEO 101 Careerprousa.org @kchen_23
    38. 38. iacquire.com SEO 101 Careerprousa.org @kchen_23 bad URLS
    39. 39. iacquire.com SEO 101 Careerprousa.org @kchen_23 Better URLS
    40. 40. iacquire.com SEO 101 Careerprousa.org @kchen_23
    41. 41. @kchen_23 Always ask yourself three Questions: 1. Do you know what is your business? 2. Does your website show your business correctly? 3. Do visitors know your website’s business?
    42. 42. wwww.iacquire.com Thank You and Q&ATwit/wechat: @kchen_23 kchen958@gmail.com

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