Your SlideShare is downloading. ×
  • Like
  • Save
Seo 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

 

Published in Business , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
153
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 人与社会的关系
  • 图片的名字也是非常重要的
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到
  • 结构一定要有纵深.重要page都一定可以在从homepage几下就到

Transcript

  • 1. SEO 101 ON-PAGE & OFF PAGE OPTIMIZATIONNYC analytics @kchen_23
  • 2. HOW DO PEOPLE SEARCH SEO 101 @kchen_23
  • 3. iacquire.com @kchen_23 SEO 101 How do people search?
  • 4. iacquire.com SEO 101 How do people search? 82 % @kchen_23
  • 5. iacquire.com @kchen_23 SEO 101 How do people search? $40 Billion of Investment in 2012 Paid Marketing – 10% of Traffic $5 Billion of Investment in 2012 Inbound Marketing – 90% of Traffic
  • 6. HOW DOES GOOGLE WORK SEO 101 @kchen_23
  • 7. iacquire.com @iPullRank SEO 101 How do people search? Matt Cutts
  • 8. iacquire.com SEO 101 How do people search? @kchen_23
  • 9. iacquire.com @kchen_23
  • 10. On-Page factors• HTML • Architecture • Content Off-page factors• Links • Trust • Social • Personal @kchen_23
  • 11. ON-PAGE FACTORS SEO 101 @kchen_23
  • 12. HTML TITLE META TAGS HEADER ALT TEXT @kchen_23
  • 13. iacquire.com SEO 101 on-page factors @kchen_23 keywords
  • 14. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
  • 15. iacquire.com SEO 101 on-page factors Title Use keywords in the title tag for the search engines, but it look natural so people click on your site in search results @kchen_23
  • 16. iacquire.com SEO 101 on-page factors Title Meta tags @kchen_23
  • 17. iacquire.com SEO 101 on-page factors @kchen_23
  • 18. iacquire.com SEO 101 on-page factors Alt Text @kchen_23
  • 19. ARCHITECTUR E SITEMAP DUPLICATES SPEED URLS MOBILE @kchen_23
  • 20. iacquire.com SEO 101 on-page factors Sitemap • Is the Sitemap a well-formed document? • Has the Sitemap been submitted to your webmaster tools accounts? • Did you find pages in the site crawl that do not appear in the Sitemap? • Are there pages listed in the Sitemap that do not appear in the site crawl? @kchen_23
  • 21. iacquire.com SEO 101 on-page factors Site performance @kchen_23
  • 22. iacquire.com @iPullRank SEO 101 on-page factors Duplicate content • http://www.xxxxx.com/a/jobs/list/q-software+developer • http://www.xxxxx.com/a/jobs/list/q-Software+developer • http://www.xxxxx.com/a/jobs/list/q-software+Developer • http://www.indeed.com • https://www.indeed.com • http://indeed.com
  • 23. iacquire.com SEO 101 on-page factors @kchen_23
  • 24. iacquire.com SEO 101 on-page factors 301 Redirect • A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues. • New url can pick up 90%-99% SEO juice from old url @kchen_23
  • 25. iacquire.com SEO 101 on-page factors • http://www.bikebandit.com/apparel-accessories • http://www.bikebandit.com/gear-apparel @kchen_23
  • 26. iacquire.com SEO 101 on-page factors Rel=“canonical” • The rel=canonical tag passes the same amount of link juice (ranking power) as a 301 redirect, and often takes up much less development time to implement. @kchen_23
  • 27. iacquire.com SEO 101 on-page factors URLs @kchen_23
  • 28. iacquire.com SEO 101 on-page factors • The index and actual counts are roughly equivalent • The index count is significantly smaller than the actual count • The index count is significantly larger than the actual count URLs @kchen_23
  • 29. OFF-PAGE FACTORS SEO 101 @kchen_23
  • 30. OFF-PAGE LINKS TRUST SOCIAL PERSONAL @kchen_23
  • 31. iacquire.com SEO 101 off-page factors @kchen_23 Trust/social
  • 32. iacquire.com SEO 101 off-page factors @kchen_23 linkS
  • 33. @iPullRank Content?
  • 34. CAREERPROUSA.ORG SEO 101 @kchen_23
  • 35. iacquire.com SEO 101 Careerprousa.org @kchen_23
  • 36. iacquire.com SEO 101 Careerprousa.org @kchen_23
  • 37. iacquire.com SEO 101 Careerprousa.org @kchen_23
  • 38. iacquire.com SEO 101 Careerprousa.org @kchen_23 bad URLS
  • 39. iacquire.com SEO 101 Careerprousa.org @kchen_23 Better URLS
  • 40. iacquire.com SEO 101 Careerprousa.org @kchen_23
  • 41. @kchen_23 Always ask yourself three Questions: 1. Do you know what is your business? 2. Does your website show your business correctly? 3. Do visitors know your website’s business?
  • 42. wwww.iacquire.com Thank You and Q&ATwit/wechat: @kchen_23 kchen958@gmail.com