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Tapit preso November 2011

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Small Presentation on NFC Technology for internal group discussion

Small Presentation on NFC Technology for internal group discussion

Published in: Business, Technology

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  • 1. ‘TAPIT’ or ‘Quick Tap’ or...Tapit = Sydney based Marketing Agency allied with JCDecaux the world’s 2nd largest Outdoor Advertising Agency
  • 2. Near Field CommunicationOr NFC. It is a short range wireless technology found on specifc mobile phones.
  • 3. The easiest way to get content whilst on the move. It’s like Bluetooth (Chip based opposed to App). Should mean it is quicker, easier to interact/operate.
  • 4. Who? Samsung, Blackberry and NokiaISIS, Paypal, VISA Paywave and Google Wallet Apple? iPhone 5 maybe... iBank?
  • 5. When? How many?ABI Research predict that there will be over 35 million NFC phones shippedin 2012. Frost & Sullivan forecast that there will be around 868 million NFCenabled phones globally by 2015 (or 8 times the 2011 iphone global volume) 2015 = 50% of phones 2016 = Death of the Wallet
  • 6. Death of the WalletCoupons, Loyalty, Boarding Passes, Event Tickets, ID, Physical Access Keys
  • 7. What NFC Marketing services do Tapit NFC offer NFC Marketingservices (To customer’s mobile phones with a simple tap): Mobile commerce i.e. impulse purchases via a mobile website Coupons/Discount code distribution Ticketing - Purchase any rail, movie, airline, concert or event ticket Social Community building e.g. Facebook likes, Twitter follows etc Competitions Surveys and brand reviews Content delivery in text, audio or video formatAll services enjoy full access to reporting and statistics to measureperformance.
  • 8. Benefits of NFC marketingNFC technology will revolutionize the way we interact with brands onour mobiles.Simple to useNFC is built in to the mobile (similar to Bluetooth) so no applicationdownloads.Immediate connection to the target brand - no passwords, no pairing,no waiting.NFC interacts with passive devices e.g. tags - no batteries
  • 9. Adds measurable value to your brandComplete a call to action with just a simple tap of your customer’s mobilee.g. make a purchase, complete a survey, complete a brand review, likeon Facebook, follow on Twitter, download a discount coupon orpromotional code, sign up to a newsletter etcNFC enables easy content delivery to your customer’s mobile -text, audio or videoHelp potential customers on the move interact to with your brand,on an impulse...
  • 10. Case Study 1Network TenObjective: To promote the launch of the Australian version of theTV show ‘So You Think You Can Dance’.Location: 10 JCDecaux sites in Sydney.Content: Mp3 of the series theme tune ‘Dance Everybody – MoveYour Feet’ followed by a 50 second promo of So You Think DanceAustralia.Outcome: A total of 7,781 Mp3 files were downloaded across the1 week period.
  • 11. Case Study 2

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