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United States Tennis Association  - Social Media Presentation to Community Tennis Development Workshop
 

United States Tennis Association - Social Media Presentation to Community Tennis Development Workshop

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This was a presentation by Kevin Beatty for the United States Tennis Association at the Community Tennis Development Workshop.

This was a presentation by Kevin Beatty for the United States Tennis Association at the Community Tennis Development Workshop.

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    United States Tennis Association  - Social Media Presentation to Community Tennis Development Workshop United States Tennis Association - Social Media Presentation to Community Tennis Development Workshop Presentation Transcript

    • Advance Your Social Media Savvy
      @kevinbeatty
    • Agenda
      • The Revolution
      • Why Savvy?
      • Building the Foundation
      • Search it, Like it, Check it, Rate it, Deal it
      • The List
      • Q & A
    • The Social Media Revolution
    • Tennis Player Metrics
      77% have a HHI of $100k or more
      98% bought a product or service online in the last 6 months
      89% have a high online shopping affinity
      91% are comfortable with new technology
      91% are the first out of their friends to buy new gadgets
      (Source: Comscore Plan Metrix: Active.com Sites 18 yrs.+ AND play tennis)
    • It’s changing the way society does EVERYTHING…
      but how savvy are you?
    • Why be savvy?
      Fundraise more
      Active listening
      Viral marketing
      Reward advocacy
      Drive participation
      Real-time support
      Quadruple your reach
      User Generated Content
      Promote new programs
      Build and monitor your brand
      Build a close knit community
      Communicate more effectively
      Increase repeat business, members
      Attract new members, players, volunteers
      Increase awareness and buzz for your programs
    • “Don’t add technology to the way you do things…change the way you do things when you see what the technology can do.”
      Marcus Romer
      Artistic Director – Pilot Theatre Company
    • Building a Foundation
      Develop a SM strategy
      Discuss openly how it can help your specific organization.
      Are your SM efforts linked directly to your existing marketing plan?
      Determine resources needed
      Dedicated employee?
      Marketing person?
      College intern or volunteer?
      Responsibilities:
      5 hours a week minimum
      Track results with analytics
      Evaluate what’s working, what’s not
    • The Facebook Four
      Fan Page
      Contests
      Places
      Advertising
    • Developing Your Presence
      • Brand pages to match your organization/event look & feel
      • Add features – make it interactive and fun
      • Make it easy for users to find relevant information
      • List all upcoming events
      • Promote your Fan Page EVERYWHERE!!!!
      http://www.facebook.com/pages/create.php
    • Promotion!
      • Tournaments
      • Events
      • Activities
      • Summer camps
      • Pro Shop Sales
      • Volunteer Opps
      • News worthy items
      • Relevant Articles
      • Leagues
      • Mixers
      • Tournament Pictures
      • Staff promotions
      • Tennis Quotes/Tips/Pointers
      • Question of the Day
      Raw # of times this story has been seen on your Wall and in the News Feed of your Fans
    • Contests for fan pages
      • 50% of online users like to enter a sweepstakes or contest at least once a month – Forrester Research
      • Businesses that offer contests have 2x the amount of social network fans as those that do not offer contests.
      Contest Examples:
      http://apps.facebook.com/promotionshq/
      http://www.facebook.com/wildfireinteractive
    • Contest Ideas
      Funniest Photo
      Win Free Lessons
      Tournament Entry Giveaway
      Product Giveaway
      Sweepstakes
      Why you love tennis contest
    • Create Successful Ads
      Identify your goals
      Know your audience
      Create your ad and set your budget
      Check Facebook’s advertising ad approval process
      http://www.facebook.com/adsmarketing/
    • Ratings & Review Sites
      http://www.yelp.com/business/
      http://www.google.com/places/
    • Fastest Growing Company EVER
      “________ surpassed Facebook, Google, EBay, Amazon, Yahoo, and AOL as the fastest growing company in Web history”
      Forbes Magazine 8.12.2010
      Located in 160+ US cities
      40+ Million Total Subscribers
      Turned Google DOWN for a $6 Billion Dollar Buy-out
      Company now evaluated at $15 Billion Dollars
      Any guesses?
    • Daily Deals Explained
      How it works:
      • Each day, thousands of people receive an email featuring a local a business
      • Subscribers get 24 hours to purchase the promotional voucher
      • Customer will then bring in and redeem voucher…like a gift certificate
      • No upfront cost for business
      • Business receive a % rev share on each purchase
    • Why Deals Work?
      • Puts your tennis organization/facility in the spotlight
      • Pay for Performance – vs. upfront advertising spend
      • It nudges consumers to try new things (City Guide)
      • Generates traffic and massive exposure
      • A one-day offering creates urgency
      • Exponential viral marketing effect
      • Build loyal customers, members
      • Guarantees new customers
      • Builds your web presence
      • Measureable marketing
      • Share’s your story
    • How do you find daily deal programs in your area?
      Deal Aggregators
      http://www.grouponworks.com/
      http://livingsocial.com/getfeatured
    • Developing a Social Media Strategy
      • Without a solid strategy and plan of attack, you are wasting time and opportunity.
      • Use Social Media Checklist to develop your program
    • Connect with me
      Website:
      www.kevintbeatty.com
      Email:
      kevintbeatty@gmail.com
      Facebook:
      facebook.com/kevinbeatty
      Linked In:
      linkedin.com/in/kevintbeatty
      Google Profile:
      Profiles/kevintbeatty
      Twitter:
      @kevinbeatty
      Don’t forget to rate this session.
      Text to: 32075
      Msg: 1000 <space> 118 <space> XX