Fender Presentation

1,767 views

Published on

N/A

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,767
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Fender Presentation

    1. 1. FENDER STRATOCASTER Group Members: Kevin Akin D. Aaron Bucy Nathan DeParis
    2. 2. BRAND POSITIONING STATEMENT:Fender is designing a signature guitar with the quality youexpect at a price that appeals to the beginner,intermediate and professional guitarist.
    3. 3. FEATURED ARTIST: JOHN MAYER
    4. 4. FEATURED ARTIST: JOHN MAYERWell established artistMusically TalentedTone & Quality of his instrumentation is at the highestcaliber
    5. 5. FEATURED ARTIST: THE MASTERPIECE ProfessionalBeginner Intermediate
    6. 6. MARKETING PLAN: RETAILERSTargetBest Buy’s new music departmentGuitar Center
    7. 7. MARKETING PLAN:PRODUCT PLACEMENTNBC Late Night The Jay Leno Show The Tonight Show Late Night
    8. 8. MARKETING PLAN: ADVERTISINGGuitar Hero Version with commercial featuring John Mayer
    9. 9. MARKETING PLAN: PUBLICITYJohn Mayer doing in-store signing/performance Target Guitar Center Best Buy
    10. 10. THANK YOU

    ×