Your SlideShare is downloading. ×
0
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Guerilla
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Guerilla

1,468

Published on

401 presentation on Guerilla Marketing types and examples.

401 presentation on Guerilla Marketing types and examples.

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,468
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
37
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Guerrilla marketing because it’s unexpected
    • 2. • The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Wikipedia
    • 3. • Typically, unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. Wikipedia
    • 4. • The objective of guerrilla marketing is to create a unique, engaging and thought- provoking concept to generate buzz, and consequently turn viral. Wikipedia
    • 5. • Viral marketing — through social networks• Buzz marketing — word of mouth marketing
    • 6. Old Spice “Responding to questions and comments from Twitter, Facebook andYouTube, Old Spice Man has spent the past two days "talking with the Internet" --barraging us with his dispatches from the shower. And sweet Lord, we never want it to end.” http://www.salon.com
    • 7. Old Spice
    • 8. • Experiential marketing — interaction with product
    • 9. • Procter & Gamble’s Charmin Toilet Tissue is sponsoring free bathrooms in Times Square. The billboard promoting the sponsored restroom says, “You’re in New York. Go in style.” over the brand logo and an arrow pointing to the restroom entrance.
    • 10. • Alternative marketing• Wild Posting• Wait marketing
    • 11. • Reverse Graffiti — clean pavement adverts
    • 12. • Wait marketing — when and where consumers are waiting (such as medical offices and gas pumps) and receptive to communications

    ×