What SEO's Can Learn From Football
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What SEO's Can Learn From Football

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The outtakes from my BlueGlass London presentation - what SEOs can learn from Football. Here's the original, which was hopefully a bit more insightful! ...

The outtakes from my BlueGlass London presentation - what SEOs can learn from Football. Here's the original, which was hopefully a bit more insightful! http://www.slideshare.net/kevgibbo/the-state-of-content-marketing-seo-in-the-uk

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What SEO's Can Learn From Football What SEO's Can Learn From Football Presentation Transcript

  • What SEO’s can learn fromfootball Kevin Gibbons uk.blueglass.com @kevgibbo
  • The game is changing…
  • Old tactics hold an uncertain future...
  • More commonly experiencing disappointing results…
  • All while the forward-thinkers are taking a lead…
  • Celebrating very successful results…
  • Old tactics used to work very well…
  • But it’s Now a Game for Forward Thinkers…
  • You’ll still get results with traditional tactics Typical Stoke City Goal
  • But it will only take you so far…
  • Be ahead of the curve – and you’ll get rewarded Typical Barcelona Goal
  • It’s ok –we’re almost halfway!
  • Have a clear gameplan…
  • It’s not about quick wins… Get to know the officials!
  • It takes time – build up slowly
  • Be prepared to fail along the way
  • Just don’t make thesame mistake twice!
  • Start to build up your own audience
  • But leverage wider audiences too
  • And connect with your fans
  • Make someone responsible for pulling the team togetherhttp://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • The big fish in a small pond rarely wins
  • Surround yourself with talent
  • Have a mix of skills
  • Get good value from your star players!
  • All Content Is a Marketing ChannelAnd get to know the officials! http://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • Then join me for a post-match beer! Kevin Gibbons kgibbons@blueglass.com @kevgibbo uk.blueglass.com