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Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
Travel Search Marketing - Oxford Tourism Forum
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Travel Search Marketing - Oxford Tourism Forum

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November 2010 presentation at Cotswold Oxfordshire Travel Forum

November 2010 presentation at Cotswold Oxfordshire Travel Forum

Published in: Business, Technology
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  • 1. Search Engine Marketing for Travel<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />web:seoptimise.com<br />twitter: @kevgibbo<br />Oxfordshire Cotswold Tourism Forum – November 2010 <br />
  • 2. Who are SEOptimise?<br /><ul><li> Search Engine Marketing & Social Media agency
  • 3. Founded in 2006, with offices located in Oxford
  • 4. Highly respected industry reputation
  • 5. Travel clients include</li></ul>Audley Travel & Trafalgar Tours<br />
  • 6. Travel Search Engine Marketing Starter Guide<br />The online travel buying cycle<br />1<br />2<br />Seasonality<br />Google AdWords – pay-per-click advertising<br />3<br />SEO – which keywords to target?<br />4<br />Bonus tip – be creative!<br />5<br />
  • 7. How long is the travel buying cycle & which visits lead to a sale?<br />Example Keywords:<br /><ul><li> “Holidays” = Inspiration
  • 8. “Australia Holidays” = Research
  • 9. “Sydney Holidays” = Confirm location
  • 10. “Sydney Hotels” = Review hotels
  • 11. “Sydney Specialist” = Compare options
  • 12. “[Brand Query]” = Purchase</li></ul>http://www.iabuk.net/en/1/travelonlineconsumer.html<br />
  • 13. Seasonality – When are people searching for your keywords?<br />
  • 14. Google AdWords – Bid for top performing keywords <br />
  • 15. SEO - Sounds simple but… optimise for terms people are searching for<br />
  • 16. Bonus tip: Be creative – target popular upcoming industry trends<br />
  • 17. Thank you!<br />For more information please visit: http://www.seoptimise.com/blog<br />Or let me know if you have any questions - kevin@seoptimise.com & @kevgibbo<br />

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