Search Engine Marketing for Travel<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />web:seoptimise.com<br />twi...
Who are SEOptimise?<br /><ul><li> Search Engine Marketing & Social Media agency
 Founded in 2006, with offices located in Oxford
 Highly respected industry reputation
 Travel clients include</li></ul>Audley Travel & Trafalgar Tours<br />
Travel Search Engine Marketing Starter Guide<br />The online travel buying cycle<br />1<br />2<br />Seasonality<br />Googl...
How long is the travel buying cycle & which visits lead to a sale?<br />Example Keywords:<br /><ul><li> “Holidays” = Inspi...
 “Australia Holidays”  = Research
 “Sydney Holidays” = Confirm location
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Travel Search Marketing - Oxford Tourism Forum

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November 2010 presentation at Cotswold Oxfordshire Travel Forum

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Travel Search Marketing - Oxford Tourism Forum

  1. 1. Search Engine Marketing for Travel<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />web:seoptimise.com<br />twitter: @kevgibbo<br />Oxfordshire Cotswold Tourism Forum – November 2010 <br />
  2. 2. Who are SEOptimise?<br /><ul><li> Search Engine Marketing & Social Media agency
  3. 3. Founded in 2006, with offices located in Oxford
  4. 4. Highly respected industry reputation
  5. 5. Travel clients include</li></ul>Audley Travel & Trafalgar Tours<br />
  6. 6. Travel Search Engine Marketing Starter Guide<br />The online travel buying cycle<br />1<br />2<br />Seasonality<br />Google AdWords – pay-per-click advertising<br />3<br />SEO – which keywords to target?<br />4<br />Bonus tip – be creative!<br />5<br />
  7. 7. How long is the travel buying cycle & which visits lead to a sale?<br />Example Keywords:<br /><ul><li> “Holidays” = Inspiration
  8. 8. “Australia Holidays” = Research
  9. 9. “Sydney Holidays” = Confirm location
  10. 10. “Sydney Hotels” = Review hotels
  11. 11. “Sydney Specialist” = Compare options
  12. 12. “[Brand Query]” = Purchase</li></ul>http://www.iabuk.net/en/1/travelonlineconsumer.html<br />
  13. 13. Seasonality – When are people searching for your keywords?<br />
  14. 14. Google AdWords – Bid for top performing keywords <br />
  15. 15. SEO - Sounds simple but… optimise for terms people are searching for<br />
  16. 16. Bonus tip: Be creative – target popular upcoming industry trends<br />
  17. 17. Thank you!<br />For more information please visit: http://www.seoptimise.com/blog<br />Or let me know if you have any questions - kevin@seoptimise.com & @kevgibbo<br />
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