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Travel Search Marketing - Oxford Tourism Forum
 

Travel Search Marketing - Oxford Tourism Forum

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November 2010 presentation at Cotswold Oxfordshire Travel Forum

November 2010 presentation at Cotswold Oxfordshire Travel Forum

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    Travel Search Marketing - Oxford Tourism Forum Travel Search Marketing - Oxford Tourism Forum Presentation Transcript

    • Search Engine Marketing for Travel
      Kevin Gibbons
      Director of Search, SEOptimise
      web:seoptimise.com
      twitter: @kevgibbo
      Oxfordshire Cotswold Tourism Forum – November 2010
    • Who are SEOptimise?
      • Search Engine Marketing & Social Media agency
      • Founded in 2006, with offices located in Oxford
      • Highly respected industry reputation
      • Travel clients include
      Audley Travel & Trafalgar Tours
    • Travel Search Engine Marketing Starter Guide
      The online travel buying cycle
      1
      2
      Seasonality
      Google AdWords – pay-per-click advertising
      3
      SEO – which keywords to target?
      4
      Bonus tip – be creative!
      5
    • How long is the travel buying cycle & which visits lead to a sale?
      Example Keywords:
      • “Holidays” = Inspiration
      • “Australia Holidays” = Research
      • “Sydney Holidays” = Confirm location
      • “Sydney Hotels” = Review hotels
      • “Sydney Specialist” = Compare options
      • “[Brand Query]” = Purchase
      http://www.iabuk.net/en/1/travelonlineconsumer.html
    • Seasonality – When are people searching for your keywords?
    • Google AdWords – Bid for top performing keywords
    • SEO - Sounds simple but… optimise for terms people are searching for
    • Bonus tip: Be creative – target popular upcoming industry trends
    • Thank you!
      For more information please visit: http://www.seoptimise.com/blog
      Or let me know if you have any questions - kevin@seoptimise.com & @kevgibbo