The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo

Business vs Affiliate – what ’ s the difference?

Would a panda slap this man?

A business has a registered office

An affiliate site is run out of something like this

Or hopefully, this…

A business is a registered company

An affiliate likes to keep a low profile

A business has staff

An affiliate doesn ’ t

A business generates natural media attention

An affiliate has to build links which look natural

A business has an active blog or news section

An affiliate site has sales pages

So how can you make your affiliate site look like a business?

Be creative

Pitch your best PR ideas to journalists

Write stories which reporters are looking for

Learn about SEO – just don ’ t become a ninja!

Create a content strategy to target top-converting keywords

Hire copywriters to create great/unique content

Remove low quality & duplicate content

Build & manage online reputation via social

Build trust factors

Register a limited company

Get a virtual office address

Find high-quality bloggers

Write content for guest blog posts

Participate in forums & blogs

Hire a professional designer

Hire a developer

Build a scalable team

Run a survey & collect data

Hire a great infographic designer

But how much does this all cost?
One-off costs:
Company registration = £18
Professional web design = £500
Web development = £100
Blogger job advert = £30
SEO training course = £500
Infographic designer = £750
Total cost: £1,898 one-off
Monthly costs:
Virtual office mail forwarding = £20
Blogger/copywriter = £200
Guest blogging outreach = £10
PR freelancer = £250
Total cost: £480 per month
* Please note: this is meant only as an estimated guideline

Please follow me on twitter: @kevgibbo
& feel free to email me: [email_address]
Thank you

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The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

by Kevin Gibbons on Oct 18, 2011

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The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 — Presentation Transcript