The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011
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The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

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http://www.stateofsearch.com 142
http://www.kevingibbons.co.uk 114
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    The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 Presentation Transcript

    • The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
    • Business vs Affiliate – what ’ s the difference?
    • Would a panda slap this man?
    • A business has a registered office
    • An affiliate site is run out of something like this
    • Or hopefully, this…
    • A business is a registered company
    • An affiliate likes to keep a low profile
    • A business has staff
    • An affiliate doesn ’ t
    • A business generates natural media attention
    • An affiliate has to build links which look natural
    • A business has an active blog or news section
    • An affiliate site has sales pages
    • So how can you make your affiliate site look like a business?
    • Be creative
    • Pitch your best PR ideas to journalists
    • Write stories which reporters are looking for
    • Learn about SEO – just don ’ t become a ninja!
    • Create a content strategy to target top-converting keywords
    • Hire copywriters to create great/unique content
    • Remove low quality & duplicate content
    • Build & manage online reputation via social
    • Build trust factors
    • Register a limited company
    • Get a virtual office address
    • Find high-quality bloggers
    • Write content for guest blog posts
    • Participate in forums & blogs
    • Hire a professional designer
    • Hire a developer
    • Build a scalable team
    • Run a survey & collect data
    • Hire a great infographic designer
    • But how much does this all cost?
      • One-off costs:
      • Company registration = £18
      • Professional web design = £500
      • Web development = £100
      • Blogger job advert = £30
      • SEO training course = £500
      • Infographic designer = £750
      • Total cost: £1,898 one-off
      • Monthly costs:
      • Virtual office mail forwarding = £20
      • Blogger/copywriter = £200
      • Guest blogging outreach = £10
      • PR freelancer = £250
      • Total cost: £480 per month
      • * Please note: this is meant only as an estimated guideline
      • Please follow me on twitter: @kevgibbo
      • & feel free to email me: [email_address]
      Thank you