The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
Business vs Affiliate – what ’ s the difference?
Would a panda slap this man?
A business has a registered office
An affiliate site is run out of something like this
Or hopefully, this…
A business is a registered company
An affiliate likes to keep a low profile
A business has staff
An affiliate doesn ’ t
A business generates natural media attention
An affiliate has to build links which look natural
A business has an active blog or news section
An affiliate site has sales pages
So how can you make your affiliate site look like a business?
Be creative
Pitch your best PR ideas to journalists
Write stories which reporters are looking for
Learn about SEO – just don ’ t become a ninja!
Create a content strategy to target  top-converting keywords
Hire copywriters to create great/unique content
Remove low quality & duplicate content
Build & manage online reputation via social
Build trust factors
Register a limited company
Get a virtual office address
Find high-quality bloggers
Write content for guest blog posts
Participate in forums & blogs
Hire a professional designer
Hire a developer
Build a scalable team
Run a survey & collect data
Hire a great infographic designer
But how much does this all cost? <ul><li>One-off costs: </li></ul><ul><li>Company registration = £18 </li></ul><ul><li>Pro...
<ul><li>Please follow me on twitter:  @kevgibbo   </li></ul><ul><li>& feel free to email me:  [email_address] </li></ul>Th...
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The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

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The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

  1. 1. The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
  2. 2. Business vs Affiliate – what ’ s the difference?
  3. 3. Would a panda slap this man?
  4. 4. A business has a registered office
  5. 5. An affiliate site is run out of something like this
  6. 6. Or hopefully, this…
  7. 7. A business is a registered company
  8. 8. An affiliate likes to keep a low profile
  9. 9. A business has staff
  10. 10. An affiliate doesn ’ t
  11. 11. A business generates natural media attention
  12. 12. An affiliate has to build links which look natural
  13. 13. A business has an active blog or news section
  14. 14. An affiliate site has sales pages
  15. 15. So how can you make your affiliate site look like a business?
  16. 16. Be creative
  17. 17. Pitch your best PR ideas to journalists
  18. 18. Write stories which reporters are looking for
  19. 19. Learn about SEO – just don ’ t become a ninja!
  20. 20. Create a content strategy to target top-converting keywords
  21. 21. Hire copywriters to create great/unique content
  22. 22. Remove low quality & duplicate content
  23. 23. Build & manage online reputation via social
  24. 24. Build trust factors
  25. 25. Register a limited company
  26. 26. Get a virtual office address
  27. 27. Find high-quality bloggers
  28. 28. Write content for guest blog posts
  29. 29. Participate in forums & blogs
  30. 30. Hire a professional designer
  31. 31. Hire a developer
  32. 32. Build a scalable team
  33. 33. Run a survey & collect data
  34. 34. Hire a great infographic designer
  35. 35. But how much does this all cost? <ul><li>One-off costs: </li></ul><ul><li>Company registration = £18 </li></ul><ul><li>Professional web design = £500 </li></ul><ul><li>Web development = £100 </li></ul><ul><li>Blogger job advert = £30 </li></ul><ul><li>SEO training course = £500 </li></ul><ul><li>Infographic designer = £750 </li></ul><ul><li>Total cost: £1,898 one-off </li></ul><ul><li>Monthly costs: </li></ul><ul><li>Virtual office mail forwarding = £20 </li></ul><ul><li>Blogger/copywriter = £200 </li></ul><ul><li>Guest blogging outreach = £10 </li></ul><ul><li>PR freelancer = £250 </li></ul><ul><li>Total cost: £480 per month </li></ul><ul><li>* Please note: this is meant only as an estimated guideline </li></ul>
  36. 36. <ul><li>Please follow me on twitter: @kevgibbo </li></ul><ul><li>& feel free to email me: [email_address] </li></ul>Thank you
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