The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

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  • 1. The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
  • 2. Business vs Affiliate – what ’ s the difference?
  • 3. Would a panda slap this man?
  • 4. A business has a registered office
  • 5. An affiliate site is run out of something like this
  • 6. Or hopefully, this…
  • 7. A business is a registered company
  • 8. An affiliate likes to keep a low profile
  • 9. A business has staff
  • 10. An affiliate doesn ’ t
  • 11. A business generates natural media attention
  • 12. An affiliate has to build links which look natural
  • 13. A business has an active blog or news section
  • 14. An affiliate site has sales pages
  • 15. So how can you make your affiliate site look like a business?
  • 16. Be creative
  • 17. Pitch your best PR ideas to journalists
  • 18. Write stories which reporters are looking for
  • 19. Learn about SEO – just don ’ t become a ninja!
  • 20. Create a content strategy to target top-converting keywords
  • 21. Hire copywriters to create great/unique content
  • 22. Remove low quality & duplicate content
  • 23. Build & manage online reputation via social
  • 24. Build trust factors
  • 25. Register a limited company
  • 26. Get a virtual office address
  • 27. Find high-quality bloggers
  • 28. Write content for guest blog posts
  • 29. Participate in forums & blogs
  • 30. Hire a professional designer
  • 31. Hire a developer
  • 32. Build a scalable team
  • 33. Run a survey & collect data
  • 34. Hire a great infographic designer
  • 35. But how much does this all cost?
    • One-off costs:
    • Company registration = £18
    • Professional web design = £500
    • Web development = £100
    • Blogger job advert = £30
    • SEO training course = £500
    • Infographic designer = £750
    • Total cost: £1,898 one-off
    • Monthly costs:
    • Virtual office mail forwarding = £20
    • Blogger/copywriter = £200
    • Guest blogging outreach = £10
    • PR freelancer = £250
    • Total cost: £480 per month
    • * Please note: this is meant only as an estimated guideline
  • 36.
    • Please follow me on twitter: @kevgibbo
    • & feel free to email me: [email_address]
    Thank you