The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011
Upcoming SlideShare
Loading in...5
×
 

The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011

on

  • 18,633 views

 

Statistics

Views

Total Views
18,633
Views on SlideShare
16,620
Embed Views
2,013

Actions

Likes
2
Downloads
41
Comments
0

12 Embeds 2,013

http://www.seoptimise.com 1663
http://www.stateofsearch.com 142
http://www.kevingibbons.co.uk 115
http://feeds.feedburner.com 46
http://www.inhergentlejaws.com 22
http://www.stateofdigital.com 10
http://us-w1.rockmelt.com 5
http://translate.googleusercontent.com 4
http://mail.directprospects.co.uk 2
http://a0.twimg.com 2
http://feeds2.feedburner.com 1
http://fanyi.youdao.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 Presentation Transcript

  • The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo
  • Business vs Affiliate – what ’ s the difference?
  • Would a panda slap this man?
  • A business has a registered office
  • An affiliate site is run out of something like this
  • Or hopefully, this…
  • A business is a registered company
  • An affiliate likes to keep a low profile
  • A business has staff
  • An affiliate doesn ’ t
  • A business generates natural media attention
  • An affiliate has to build links which look natural
  • A business has an active blog or news section
  • An affiliate site has sales pages
  • So how can you make your affiliate site look like a business?
  • Be creative
  • Pitch your best PR ideas to journalists
  • Write stories which reporters are looking for
  • Learn about SEO – just don ’ t become a ninja!
  • Create a content strategy to target top-converting keywords
  • Hire copywriters to create great/unique content
  • Remove low quality & duplicate content
  • Build & manage online reputation via social
  • Build trust factors
  • Register a limited company
  • Get a virtual office address
  • Find high-quality bloggers
  • Write content for guest blog posts
  • Participate in forums & blogs
  • Hire a professional designer
  • Hire a developer
  • Build a scalable team
  • Run a survey & collect data
  • Hire a great infographic designer
  • But how much does this all cost?
    • One-off costs:
    • Company registration = £18
    • Professional web design = £500
    • Web development = £100
    • Blogger job advert = £30
    • SEO training course = £500
    • Infographic designer = £750
    • Total cost: £1,898 one-off
    • Monthly costs:
    • Virtual office mail forwarding = £20
    • Blogger/copywriter = £200
    • Guest blogging outreach = £10
    • PR freelancer = £250
    • Total cost: £480 per month
    • * Please note: this is meant only as an estimated guideline
    • Please follow me on twitter: @kevgibbo
    • & feel free to email me: [email_address]
    Thank you