Social Proof with Content

  • 1,080 views
Uploaded on

Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,080
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*

Transcript

  • 1. SOCIAL PROOF WITH CONTENTKEVIN GIBBONSBLUEGLASS.CO.UK@KEVGIBBO
  • 2. Target authority publishers to reach to new audiences
  • 3. Share your story, don’t push the sale
  • 4. http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-marketing-is-the-key-to-your-consumer/Get content marketing buy-in from the topDan Vinh, VP Global Marketing at Renaissance Hotels:
  • 5. Be educational & let your customers sell your storyhttp://realbeautysketches.dove.com/
  • 6. Create on-going content which resonates withyour audience & keeps the conversation going
  • 7. KEVIN GIBBONSKGIBBONS@BLUEGLASS.CO.UK@KEVGIBBOBLUEGLASS.CO.UK