Social Proof with Content

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Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

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  • Social Proof with Content

    1. 1. SOCIAL PROOF WITH CONTENTKEVIN GIBBONSBLUEGLASS.CO.UK@KEVGIBBO
    2. 2. Target authority publishers to reach to new audiences
    3. 3. Share your story, don’t push the sale
    4. 4. http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-marketing-is-the-key-to-your-consumer/Get content marketing buy-in from the topDan Vinh, VP Global Marketing at Renaissance Hotels:
    5. 5. Be educational & let your customers sell your storyhttp://realbeautysketches.dove.com/
    6. 6. Create on-going content which resonates withyour audience & keeps the conversation going
    7. 7. KEVIN GIBBONSKGIBBONS@BLUEGLASS.CO.UK@KEVGIBBOBLUEGLASS.CO.UK

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