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Social Proof with Content

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Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

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Social Proof with Content Social Proof with Content Presentation Transcript

  • SOCIAL PROOF WITH CONTENTKEVIN GIBBONSBLUEGLASS.CO.UK@KEVGIBBO
  • Target authority publishers to reach to new audiences
  • Share your story, don’t push the sale
  • http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-marketing-is-the-key-to-your-consumer/Get content marketing buy-in from the topDan Vinh, VP Global Marketing at Renaissance Hotels:
  • Be educational & let your customers sell your storyhttp://realbeautysketches.dove.com/
  • Create on-going content which resonates withyour audience & keeps the conversation going
  • KEVIN GIBBONSKGIBBONS@BLUEGLASS.CO.UK@KEVGIBBOBLUEGLASS.CO.UK