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Social Media in the Nordics

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Presentation from SMX Stockholm on social media in the Nordics.

Presentation from SMX Stockholm on social media in the Nordics.

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  • 1. Social Media in the Nordics KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
  • 2. BlueGlass UK, • . • BlueGlass EMEA, London, England Zürich, Switzerland BlueGlass.co.uk @BlueGlass @KevGibbo
  • 3. 1st Social media tip: don’t rush in http://mashable.com/2012/06/12/sweden-twitter/ @KevGibbo
  • 4. Think about what you want to achieve @KevGibbo
  • 5. Stop thinking about your social media marketing strategy… @KevGibbo
  • 6. It’s a channel within your wider integrated marketing strategy @KevGibbo
  • 7. Start thinking about Consumer-led marketing @KevGibbo
  • 8. What resonates with your audience? @KevGibbo
  • 9. Focus on human engagement @KevGibbo
  • 10. What type of content works best? @KevGibbo
  • 11. What do your customers want to hear? “Swedes tend to ask more questions to companies on social media” Johan Erikkson, PR and Social Media Manager RSA http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge @KevGibbo
  • 12. Find what’s topical? @KevGibbo
  • 13. What insightful data can you share? Translated & promoted infographic across 12 countries: Generated high quality links & social shares from authority publications @KevGibbo
  • 14. What other brands do they like? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • 15. What interests do they have? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • 16. What sports/teams they support? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • 17. Which celebs do they follow? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • 18. Build a content strategy around it! http://www.copyblogger.com/content-marketing/
  • 19. If content works on one social channel @KevGibbo
  • 20. It probably does across others too @KevGibbo
  • 21. Build your audience across social channels @KevGibbo
  • 22. Create content they love to share @KevGibbo
  • 23. Create content they love to share @KevGibbo
  • 24. Leverage other audiences to help grow your own
  • 25. We’re on the same team!
  • 26. Key Takeaways 1. Don’t treat social media in a silo 2. Think about consumers & audience first 3. Find what resonates & do more of it 4. Build & grow your own social audience @KevGibbo
  • 27. KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBO BLUEGLASS.CO.UK