Social Media in the Nordics
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Social Media in the Nordics

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Presentation from SMX Stockholm on social media in the Nordics.

Presentation from SMX Stockholm on social media in the Nordics.

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Social Media in the Nordics Social Media in the Nordics Presentation Transcript

  • Social Media in the Nordics KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
  • BlueGlass UK, • . • BlueGlass EMEA, London, England Zürich, Switzerland BlueGlass.co.uk @BlueGlass @KevGibbo
  • 1st Social media tip: don’t rush in http://mashable.com/2012/06/12/sweden-twitter/ @KevGibbo
  • Think about what you want to achieve @KevGibbo
  • Stop thinking about your social media marketing strategy… @KevGibbo
  • It’s a channel within your wider integrated marketing strategy @KevGibbo
  • Start thinking about Consumer-led marketing @KevGibbo
  • What resonates with your audience? @KevGibbo
  • Focus on human engagement @KevGibbo
  • What type of content works best? @KevGibbo
  • What do your customers want to hear? “Swedes tend to ask more questions to companies on social media” Johan Erikkson, PR and Social Media Manager RSA http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge @KevGibbo
  • Find what’s topical? @KevGibbo
  • What insightful data can you share? Translated & promoted infographic across 12 countries: Generated high quality links & social shares from authority publications @KevGibbo
  • What other brands do they like? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • What interests do they have? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • What sports/teams they support? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • Which celebs do they follow? http://www.socialbakers.com/facebook-statistics/sweden @KevGibbo
  • Build a content strategy around it! http://www.copyblogger.com/content-marketing/
  • If content works on one social channel @KevGibbo
  • It probably does across others too @KevGibbo
  • Build your audience across social channels @KevGibbo
  • Create content they love to share @KevGibbo
  • Create content they love to share @KevGibbo
  • Leverage other audiences to help grow your own
  • We’re on the same team!
  • Key Takeaways 1. Don’t treat social media in a silo 2. Think about consumers & audience first 3. Find what resonates & do more of it 4. Build & grow your own social audience @KevGibbo
  • KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBO BLUEGLASS.CO.UK