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SEO Overview - Kevin Gibbons, SEOptimise
 

SEO Overview - Kevin Gibbons, SEOptimise

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SEO overview presentation by Director of Search Kevin Gibbons, at the SEOptimise Oxford Internet Marketing Seminar in March 2009. http://www.seoptimise.com

SEO overview presentation by Director of Search Kevin Gibbons, at the SEOptimise Oxford Internet Marketing Seminar in March 2009. http://www.seoptimise.com

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  • Full Name Full Name Comment goes here.
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  • Hi,
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    9. Article Marketing
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    Rad
    Founder
    SRI Tech SEO
    www.seocompanyofindia.com
    rad@seocompanyofindia.com
    +91 9556264525
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    SEO Overview - Kevin Gibbons, SEOptimise SEO Overview - Kevin Gibbons, SEOptimise Presentation Transcript

    • Search Engine Optimisation SEOptimise Internet Marketing Seminar 5th March 2009 – The Magdalen Centre, Oxford Kevin Gibbons Director of Search, SEOptimise Copyright © | SEOptimise | 2008
    • Search Engine Market Share Copyright © | SEOptimise | 2008
    • What is organic search?   Organic vs paid search listings: Copyright © | SEOptimise | 2008
    • Why is organic traffic important?   Click through rates for organic search Copyright © | SEOptimise | 2008
    • Our approach to SEO Organic optimisation is about maximising the following three areas of a website to improve its search engine rankings for targeted keywords:   Crawlability can the spiders navigate through your site and find the information you want them to?   Relevance how relevant are your pages when a potential customer types a search term that relates to your business?   Popularity do lots of people find the content you provide interesting and link to it?
    • Crawlability   Search engine friendly code/design   Good internal linking to key webpage’s   Easy to follow navigation   Sitemaps (HTML & XML)   Clean URL structure   Removal of duplicate content   Avoid Flash animation, heavy JavaScript code & links
    • Relevance   Is your content relevant to a specific term?   Are targeted keywords well-optimised?   Are inbound links (both internal & external) related to targeted search terms?   Are the keywords relevant to the overall theme of the website?   Is the content up-to-date?
    • Link Popularity 5 factors of link popularity which impact rankings:   Quality   Relevancy   Anchor text   Quantity   Age
    • Google Tools   Google Analytics -  Track all user activity on your website. -  Measure search engine traffic and conversions.   Google Webmaster Central -  View indexing errors -  Submit an XML sitemap -  View inbound link data (webpage specific, popular anchor text)   Google Maps - Generate additional traffic both directly and via Google Universal Search. Copyright © | SEOptimise | 2008
    • Common mistakes to avoid   Repetitive keyword targeting – you should select one term (or group of similar terms) for each URL   Keyword stuffing – instead emphasise keywords in key areas, keyword density no longer a ranking factor   Splitting efforts across multiple domains – consolidate all inbound links & ranking weight into a single domain strategy wherever possible   Reciprocal linking – Google can easily identify link exchanges   Checking backlinks in Google via a link: command query – Use Yahoo! Site Explorer or Google Webmaster Central for more accurate results Copyright © | SEOptimise | 2008