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Long Tail Keyword Research - SMX Advanced London 2011
 

Long Tail Keyword Research - SMX Advanced London 2011

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Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

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    Long Tail Keyword Research - SMX Advanced London 2011 Long Tail Keyword Research - SMX Advanced London 2011 Presentation Transcript

    • 10 steps to target long-tail traffic
      Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo
    • How do you optimise for long-tail when…
    • How important is long-tail traffic?
      Source: Hitwise
    • What is the value of long-tail traffic?
      Source: Elliance.com
    • How we increased long-tail traffic by 181%!
      Example case study – Audley Travel:
      • 126% increase in organic search traffic for Year-on-Year figures
      • 181% increase in number of unique keyword searches delivering traffic YoY
    • But long-tail doesn’t have to be difficult…
    • 1) Find common search trends
    • 2) Answer FAQs within your niche
    • 3) Pick out popular themed keywords
    • 4) Use segments to analyse long-tail terms
    • 5) Use PPC & impression share data
    • 6) Use multiple tools to verify results
    • 7) Estimate average click through rates
    • 8) Use Excel to predict traffic values
    • 9) Filter keywords into themed groups
    • 10) Don’t overthink it & go too long tail!
    • Bonus tip: you need more than automated content now
    • Thank you & any questions?
      Please subscribe to: www.seoptimise.com/blog
      And follow me on Twitter: @kevgibbo