Long Tail Keyword Research - SMX Advanced London 2011
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Long Tail Keyword Research - SMX Advanced London 2011

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Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

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Transcript

  • 1. 10 steps to target long-tail traffic
    Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo
  • 2. How do you optimise for long-tail when…
  • 3. How important is long-tail traffic?
    Source: Hitwise
  • 4. What is the value of long-tail traffic?
    Source: Elliance.com
  • 5. How we increased long-tail traffic by 181%!
    Example case study – Audley Travel:
    • 126% increase in organic search traffic for Year-on-Year figures
    • 6. 181% increase in number of unique keyword searches delivering traffic YoY
  • But long-tail doesn’t have to be difficult…
  • 7. 1) Find common search trends
  • 8. 2) Answer FAQs within your niche
  • 9. 3) Pick out popular themed keywords
  • 10. 4) Use segments to analyse long-tail terms
  • 11. 5) Use PPC & impression share data
  • 12. 6) Use multiple tools to verify results
  • 13. 7) Estimate average click through rates
  • 14. 8) Use Excel to predict traffic values
  • 15. 9) Filter keywords into themed groups
  • 16. 10) Don’t overthink it & go too long tail!
  • 17. Bonus tip: you need more than automated content now
  • 18. Thank you & any questions?
    Please subscribe to: www.seoptimise.com/blog
    And follow me on Twitter: @kevgibbo