Long Tail Keyword Research - SMX Advanced London 2011
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Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

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Long Tail Keyword Research - SMX Advanced London 2011 Long Tail Keyword Research - SMX Advanced London 2011 Presentation Transcript

  • 10 steps to target long-tail traffic
    Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo
  • How do you optimise for long-tail when…
  • How important is long-tail traffic?
    Source: Hitwise
  • What is the value of long-tail traffic?
    Source: Elliance.com
  • How we increased long-tail traffic by 181%!
    Example case study – Audley Travel:
    • 126% increase in organic search traffic for Year-on-Year figures
    • 181% increase in number of unique keyword searches delivering traffic YoY
  • But long-tail doesn’t have to be difficult…
  • 1) Find common search trends
  • 2) Answer FAQs within your niche
  • 3) Pick out popular themed keywords
  • 4) Use segments to analyse long-tail terms
  • 5) Use PPC & impression share data
  • 6) Use multiple tools to verify results
  • 7) Estimate average click through rates
  • 8) Use Excel to predict traffic values
  • 9) Filter keywords into themed groups
  • 10) Don’t overthink it & go too long tail!
  • Bonus tip: you need more than automated content now
  • Thank you & any questions?
    Please subscribe to: www.seoptimise.com/blog
    And follow me on Twitter: @kevgibbo