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Kevin gibbons a4uexpo munich - link building v3

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  • 1. How to Build Links Which Look Natural…
    Kevin Gibbons, Director of Strategy – SEOptimise
    @kevgibbo
  • 2. Panda update = old link building tactics devalued further
  • 3. If it’s unnatural, it’s likely to stand out!
  • 4. So what should you be doing instead?
  • 5. Old tactic: directory submissions
  • 6. New tactic: targeted competitor analysis
  • 7. Old tactic: article marketing
  • 8. New tactic: guest blogging
  • 9. Old tactic: PR distribution
  • 10. New tactic: creative content which creates buzz
  • 11. Old tactic: email link requests
  • 12. New tactic: telephone link building
  • 13. Old tactic: blog/forum comment spam
  • 14. New tactic: build quality profiles
  • 15. Old tactic: build “dofollow” links
  • 16. New tactic: build nofollow links which send traffic
  • 17. Old tactic: top 10 list blog content
  • 18. New tactic: infographics
  • 19. Old tactic: buying links
  • 20. New tactic: widgets, plugins & badge campaigns
  • 21. Old tactic: high volumes of content
  • 22. New tactic: ebooks & whitepapers
  • 23. Old tactic: topical news blogging
  • 24. New tactic: long-lasting video content
  • 25. Summary: think like Matt Cutts – what would he do next?
  • 26. Thank you
    Please follow me on twitter: @kevgibbo
    & subscribe to www.seoptimise.com/blog

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