Kevin gibbons a4uexpo munich - link building v3

How to Build Links Which Look Natural…
Kevin Gibbons, Director of Strategy – SEOptimise
@kevgibbo

Panda update = old link building tactics devalued further

If it’s unnatural, it’s likely to stand out!

So what should you be doing instead?

Old tactic: directory submissions

New tactic: targeted competitor analysis

Old tactic: article marketing

New tactic: guest blogging

Old tactic: PR distribution

New tactic: creative content which creates buzz

Old tactic: email link requests

New tactic: telephone link building

Old tactic: blog/forum comment spam

New tactic: build quality profiles

Old tactic: build “dofollow” links

New tactic: build nofollow links which send traffic

Old tactic: top 10 list blog content

New tactic: infographics

Old tactic: buying links

New tactic: widgets, plugins & badge campaigns

Old tactic: high volumes of content

New tactic: ebooks & whitepapers

Old tactic: topical news blogging

New tactic: long-lasting video content

Summary: think like Matt Cutts – what would he do next?

Thank you
Please follow me on twitter: @kevgibbo
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by Kevin Gibbons