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Kevin gibbons    a4uexpo munich - link building v3
 

Kevin gibbons a4uexpo munich - link building v3

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    Kevin gibbons    a4uexpo munich - link building v3 Kevin gibbons a4uexpo munich - link building v3 Presentation Transcript

    • How to Build Links Which Look Natural…
      Kevin Gibbons, Director of Strategy – SEOptimise
      @kevgibbo
    • Panda update = old link building tactics devalued further
    • If it’s unnatural, it’s likely to stand out!
    • So what should you be doing instead?
    • Old tactic: directory submissions
    • New tactic: targeted competitor analysis
    • Old tactic: article marketing
    • New tactic: guest blogging
    • Old tactic: PR distribution
    • New tactic: creative content which creates buzz
    • Old tactic: email link requests
    • New tactic: telephone link building
    • Old tactic: blog/forum comment spam
    • New tactic: build quality profiles
    • Old tactic: build “dofollow” links
    • New tactic: build nofollow links which send traffic
    • Old tactic: top 10 list blog content
    • New tactic: infographics
    • Old tactic: buying links
    • New tactic: widgets, plugins & badge campaigns
    • Old tactic: high volumes of content
    • New tactic: ebooks & whitepapers
    • Old tactic: topical news blogging
    • New tactic: long-lasting video content
    • Summary: think like Matt Cutts – what would he do next?
    • Thank you
      Please follow me on twitter: @kevgibbo
      & subscribe to www.seoptimise.com/blog