Kevin gibbons    a4uexpo munich - link building v3
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Kevin gibbons    a4uexpo munich - link building v3 Kevin gibbons a4uexpo munich - link building v3 Presentation Transcript

  • How to Build Links Which Look Natural…
    Kevin Gibbons, Director of Strategy – SEOptimise
    @kevgibbo
  • Panda update = old link building tactics devalued further
  • If it’s unnatural, it’s likely to stand out!
  • So what should you be doing instead?
  • Old tactic: directory submissions
  • New tactic: targeted competitor analysis
  • Old tactic: article marketing
  • New tactic: guest blogging
  • Old tactic: PR distribution
  • New tactic: creative content which creates buzz
  • Old tactic: email link requests
  • New tactic: telephone link building
  • Old tactic: blog/forum comment spam
  • New tactic: build quality profiles
  • Old tactic: build “dofollow” links
  • New tactic: build nofollow links which send traffic
  • Old tactic: top 10 list blog content
  • New tactic: infographics
  • Old tactic: buying links
  • New tactic: widgets, plugins & badge campaigns
  • Old tactic: high volumes of content
  • New tactic: ebooks & whitepapers
  • Old tactic: topical news blogging
  • New tactic: long-lasting video content
  • Summary: think like Matt Cutts – what would he do next?
  • Thank you
    Please follow me on twitter: @kevgibbo
    & subscribe to www.seoptimise.com/blog