How to Build Links Which Look Natural…<br />Kevin Gibbons, Director of Strategy – SEOptimise<br />@kevgibbo<br />
Panda update = old link building tactics devalued further<br />
If it’s unnatural, it’s likely to stand out!<br />
So what should you be doing instead?<br />
Old tactic: directory submissions<br />
New tactic: targeted competitor analysis<br />
Old tactic: article marketing<br />
New tactic: guest blogging<br />
Old tactic: PR distribution<br />
New tactic: creative content which creates buzz<br />
Old tactic: email link requests<br />
New tactic: telephone link building<br />
Old tactic: blog/forum comment spam<br />
New tactic: build quality profiles<br />
Old tactic: build “dofollow” links<br />
New tactic: build nofollow links which send traffic <br />
Old tactic: top 10 list blog content<br />
New tactic: infographics<br />
Old tactic: buying links<br />
New tactic: widgets, plugins & badge campaigns<br />
Old tactic: high volumes of content<br />
New tactic: ebooks & whitepapers<br />
Old tactic: topical news blogging<br />
New tactic: long-lasting video content<br />
Summary: think like Matt Cutts – what would he do next?<br />
Thank you<br />Please follow me on twitter: @kevgibbo <br />& subscribe to www.seoptimise.com/blog<br />
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Kevin gibbons a4uexpo munich - link building v3

  1. 1. How to Build Links Which Look Natural…<br />Kevin Gibbons, Director of Strategy – SEOptimise<br />@kevgibbo<br />
  2. 2. Panda update = old link building tactics devalued further<br />
  3. 3. If it’s unnatural, it’s likely to stand out!<br />
  4. 4. So what should you be doing instead?<br />
  5. 5. Old tactic: directory submissions<br />
  6. 6. New tactic: targeted competitor analysis<br />
  7. 7. Old tactic: article marketing<br />
  8. 8. New tactic: guest blogging<br />
  9. 9. Old tactic: PR distribution<br />
  10. 10. New tactic: creative content which creates buzz<br />
  11. 11. Old tactic: email link requests<br />
  12. 12. New tactic: telephone link building<br />
  13. 13. Old tactic: blog/forum comment spam<br />
  14. 14. New tactic: build quality profiles<br />
  15. 15. Old tactic: build “dofollow” links<br />
  16. 16. New tactic: build nofollow links which send traffic <br />
  17. 17. Old tactic: top 10 list blog content<br />
  18. 18. New tactic: infographics<br />
  19. 19. Old tactic: buying links<br />
  20. 20. New tactic: widgets, plugins & badge campaigns<br />
  21. 21. Old tactic: high volumes of content<br />
  22. 22. New tactic: ebooks & whitepapers<br />
  23. 23. Old tactic: topical news blogging<br />
  24. 24. New tactic: long-lasting video content<br />
  25. 25. Summary: think like Matt Cutts – what would he do next?<br />
  26. 26. Thank you<br />Please follow me on twitter: @kevgibbo <br />& subscribe to www.seoptimise.com/blog<br />
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