1. Kevin Gibbons
How Much SEO
@kevgibbo
Juice Do You Get
Founder
From Google+? SEOptimise
May 2012

2. Let’s start with the theory –
What are Google are saying?
@kevgibbo

3. So we tested it out…
CTR Impact:
Homepage with +1’s vs site with Google+
brand page
@kevgibbo

4. Test 1
Site with no
+1’s or G+
brand page
@kevgibbo

5. Result
As expected,
no impact
@kevgibbo

6. Test 2
Website with 57
homepage +1’s &
no G+ brand
page
@kevgibbo

7. Result
19% CTR
without +1
0% CTR
with +1
@kevgibbo

8. Test 3
Site with 456
Google+
brand page
votes
@kevgibbo

9. Result
9% CTR
without +1,
5% CTR with
+1
@kevgibbo

10. Which means the CTR impact is…
@kevgibbo

11. The lower CTR for +1’s actually
makes sense for two reasons:
1. +1 results are often less relevant than
standard listings
2. Many homepages appear as annotated
results (so normal CTR is likely to be
high due to brand visits)
@kevgibbo

12. So what about the impact to
rankings & organic traffic?
@kevgibbo

13. Test 1:
Set of Clients Who Have No
Google+ Presence
@kevgibbo

14. Result:
19.5% decrease in organic traffic for
clients who aren’t using Google++
Source: Analytics Canvas
@kevgibbo

15. Test 2:
Clients Who Have a Strong
Google+ Presence
@kevgibbo

16. Result:
42.6% increase in organic traffic for
clients who actively use Google+!
Source: Analytics Canvas
@kevgibbo

17. How about other brands?
@kevgibbo

18. Result: Huge Organic Search Impact
for Asos.com
@kevgibbo

19. Does this mean Google+ has a
direct correlation to organic
rankings?
No!
@kevgibbo

20. But… does it really matter?
@kevgibbo

21. Where are Google going with G+?
“SEO is like
being a
weather man”
Source: Greg Boser
@kevgibbo

22. Google are pushing G+ like crazy…
@kevgibbo

23. Google Penguin is making link building harder
@kevgibbo

24. To Quote Danny Sullivan…
“links are creaky, outdated signals that have
increasingly been harder and harder for the
search engines to depend on.”
http://www.seobook.com/negative-seo#45959
@kevgibbo

25. Which means social signals have to be measured
by Google to assess a sites authority
@kevgibbo

26. If I could give you 5 Google+ tips
they would be…
@kevgibbo

27. 1) Focus your strategy on great content &
stop chasing Google’s algorithm
@kevgibbo

28. 2) Build a great content team
• Community manager
• Bloggers
• Content strategist
• Infographic designer
• Guest authors
• Video producers
@kevgibbo

29. 3) Use Rel=Author to link-up your writers
using Google Authorship
@kevgibbo

30. 4) Create a G+ brand page & link to your site
@kevgibbo

31. 5) Share content daily, even if you
have to force yourself!
@kevgibbo

32. And lastly, 4 Google+ tools
to help…
@kevgibbo

33. 1) View Social Connections to a scary level!
http://www.google.com/s2/u/0/search/social#socialconnections
@kevgibbo

34. 2) Find Influencers on FindPeopleonPlus.com
@kevgibbo

35. 3) Analyse your reach on Google+ Ripples
@kevgibbo

36. 4) Social Sources Activity Stream
in Google Analytics
http://bit.ly/gplusoffsite
@kevgibbo

37. In Summary…
1. Google+ has negative influence to CTRs!
2. Websites using Google+ experiencing
significant uplift in organic traffic
3. Strong social footprint is likely to make your
rankings more defensible to algorithm updates
4. Make content marketing the centre of your
SEO strategy
@kevgibbo

38. Thank you
Feel free to ask any questions &
follow me online!
@kevgibbo
@kevgibbo