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How are Brands Using Content Marketing?

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Presentation from #EcommForum in London about content marketing in the retail sector.

Presentation from #EcommForum in London about content marketing in the retail sector.

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  • Transcript

    • 1. How are Brands using Content Marketing?#EcommForum – 2nd May 2013
    • 2. What is Content Marketing?
    • 3. 94% of UK marketers use content marketinghttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
    • 4. 64% plan to increase content marketing budgetshttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
    • 5. Who does your content target?
    • 6. How are brands using content?
    • 7. Integrate offline & online channels
    • 8. Let your audience participatehttp://fashionfinder.asos.com/
    • 9. Tell your brands storyhttps://www.airbnb.com/annual
    • 10. Tell your customers story
    • 11. Build a following with your own social voice
    • 12. Stand out by using new technologies
    • 13. Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband
    • 14. Leverage wider audiences
    • 15. Be agile…
    • 16. Be quick…
    • 17. Be prepared to adapt!
    • 18. Content is all about the audience you can influence
    • 19. Online media has changed…£5,000 advertising spend at £0.50 per click = 10,000 visits
    • 20. Or…$4,500 creative video campaign = 10m+ views
    • 21. Rather than paying to promote average content…Just create the best content!

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