How are Brands Using Content Marketing?
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How are Brands Using Content Marketing?

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Presentation from #EcommForum in London about content marketing in the retail sector.

Presentation from #EcommForum in London about content marketing in the retail sector.

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How are Brands Using Content Marketing? How are Brands Using Content Marketing? Presentation Transcript

  • How are Brands using Content Marketing?#EcommForum – 2nd May 2013
  • What is Content Marketing?
  • 94% of UK marketers use content marketinghttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
  • 64% plan to increase content marketing budgetshttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
  • Who does your content target?
  • How are brands using content?
  • Integrate offline & online channels
  • Let your audience participatehttp://fashionfinder.asos.com/
  • Tell your brands storyhttps://www.airbnb.com/annual
  • Tell your customers story
  • Build a following with your own social voice
  • Stand out by using new technologies
  • Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband
  • Leverage wider audiences
  • Be agile…
  • Be quick…
  • Be prepared to adapt!
  • Content is all about the audience you can influence
  • Online media has changed…£5,000 advertising spend at £0.50 per click = 10,000 visits
  • Or…$4,500 creative video campaign = 10m+ views
  • Rather than paying to promote average content…Just create the best content!