How are Brands using Content Marketing?#EcommForum – 2nd May 2013
What is Content Marketing?
94% of UK marketers use content marketinghttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets...
64% plan to increase content marketing budgetshttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-bu...
Who does your content target?
How are brands using content?
Integrate offline & online channels
Let your audience participatehttp://fashionfinder.asos.com/
Tell your brands storyhttps://www.airbnb.com/annual
Tell your customers story
Build a following with your own social voice
Stand out by using new technologies
Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband
Leverage wider audiences
Be agile…
Be quick…
Be prepared to adapt!
Content is all about the audience you can influence
Online media has changed…£5,000 advertising spend at £0.50 per click = 10,000 visits
Or…$4,500 creative video campaign = 10m+ views
Rather than paying to promote average content…Just create the best content!
How are Brands Using Content Marketing?
How are Brands Using Content Marketing?
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How are Brands Using Content Marketing?

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Presentation from #EcommForum in London about content marketing in the retail sector.

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  • How are Brands Using Content Marketing?

    1. 1. How are Brands using Content Marketing?#EcommForum – 2nd May 2013
    2. 2. What is Content Marketing?
    3. 3. 94% of UK marketers use content marketinghttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
    4. 4. 64% plan to increase content marketing budgetshttp://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
    5. 5. Who does your content target?
    6. 6. How are brands using content?
    7. 7. Integrate offline & online channels
    8. 8. Let your audience participatehttp://fashionfinder.asos.com/
    9. 9. Tell your brands storyhttps://www.airbnb.com/annual
    10. 10. Tell your customers story
    11. 11. Build a following with your own social voice
    12. 12. Stand out by using new technologies
    13. 13. Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband
    14. 14. Leverage wider audiences
    15. 15. Be agile…
    16. 16. Be quick…
    17. 17. Be prepared to adapt!
    18. 18. Content is all about the audience you can influence
    19. 19. Online media has changed…£5,000 advertising spend at £0.50 per click = 10,000 visits
    20. 20. Or…$4,500 creative video campaign = 10m+ views
    21. 21. Rather than paying to promote average content…Just create the best content!
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