Google+ Authorship in 2013

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My presentation from SMX London in May 2013 on Google+ Authorship

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  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • http://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/
  • Image to highlight the importance of connecting authors with content
  • Image to highlight the importance of connecting authors with content
  • Image to highlight the importance of connecting authors with content
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate
  • Google+ Authorship in 2013

    1. 1. GOOGLE+ AUTHORSHIP 2013KEVIN GIBBONSBLUEGLASS.CO.UK@KEVGIBBO
    2. 2. This time last year…http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google19.5% decrease inorganic searchfor clients who aren’tusing Google+42.6% increase inorganic searchfor clients who areusing Google+
    3. 3. This wasn’t a direct correlation, of course –however, all of our clients are now on Google+!
    4. 4. 12 months later - who’s using Google+?(we decided to do some research…)
    5. 5. 36% of Fortune 100 Companies have Google+ Profiles– only 3% use authorship markup
    6. 6. 45% of tech sites use Google authorship
    7. 7. Only 7% of Google’s own blogs use authorship!
    8. 8. WHERE ARE GOOGLE GOING NEXT?GOOGLE AUTHORSHIP
    9. 9. Google is getting better at connecting thedots – but they still need our help…
    10. 10. Google know more about your social connectionsway beyond Google+
    11. 11. Penguin + Google+ = end of guest content?http://econsultancy.com/uk/blog/62702-is-guest-blogging-becoming-risky
    12. 12. Agent Rank: Who links to you is likely to bemore important than where it’s fromImportant AuthorLess Authoritative SiteLess Important AuthorMore Authoritative SiteAgent Rank filed Aug 2011:http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/
    13. 13. Topical authority & relevance is hugely important
    14. 14. Hire authors & influencers, not copywriters
    15. 15. Don’t give up on backlinks yet –use authorship to support SEO, not replace it
    16. 16. Human engagement & user activity signalsare more natural & much harder to fake!Top content on Mashable.com (using Social Crawlytics)http://searchenginewatch.com/article/2255957/Is-Human-Engagement-Googles-New-Ranking-Factor-for-2013
    17. 17. Especially when correlatingpeople, links, content & social signals together
    18. 18. 1) Brands are slow at adopting Google+/authorship2) Make the effort to get your team actively using G+3) Author authority signals are much more trustworthyKey Takeaways
    19. 19. KEVIN GIBBONSKGIBBONS@BLUEGLASS.CO.UK@KEVGIBBOBLUEGLASS.CO.UK

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