Google AuthorRank - 10 Ways to Maximise Your Content Performance

AuthorRank – 10 Ways to Maximise Your Content PerformanceKevin Gibbonskevin@quaturo.com @kevgibbo 11th Oct 2012 www.quaturo.com

Why Content Marketing is Important…

Because Google says it is!http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349

Correlation of content vs traffic says it is Tripadvisor has more content = more trafﬁc = better conversion because that trafﬁc is long tail Source: Linkdex.com @kevgibbo

Content integrates your online strategy http://www.copyblogger.com/content-marketing/ @kevgibbo

It offers lots of marketing opportunities http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring- industries

Why is Google Authorship So Important?

People! @kevgibbo

People share content @kevgibbo

People link to content @kevgibbo

People trust people, not brands @kevgibbo

Algorithms can’t ignore people/social signals http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/

Google are determined to make it work http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the- success-of-the-googles-social-strategy-2011-4

How Can You Leverage Authorship & Social?

What types of content production?Reasons for using Google authorship… @kevgibbo

What types of content production?1) Find the best writers in your industry http://www.linkdex.com/about/features/influential-author-data/

What types of content production?2) Get on their radar/share their content https://twitter.com/i/#!/search/realtime/great%20post%20%40dannysullivan

What types of content production?3) Give them a reason to link to you http://searchengineland.com/searchcap

What types of content production? 4) Meet them! http://whoretweets.me/

What types of content production? 5) Hire them! http://jobs.problogger.net/

What types of content production?6) If they’re good – take them off the market! http://journalisted.com/

What types of content production?7) Leverage their contacts & social network http://support.google.com/plus/bin/answer.py?hl=en&answer=1713320

What types of content production?8) Build an audience by leveraging bigger sites http://mashable.com/

What types of content production?9) Remember content isn’t just texthttp://pinterest.com/mashable/infographics/

What types of content production?10) Don’t forget to mark it all up!http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

Final Tips

Authors are different to copywriters – and far more important to Googlehttp://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

Brands have a big advantageHuge opportunity to leverage:• Knowledge• Data• People• Relationships• Authority @kevgibbo

Relationships are about people, not websites @kevgibbo

Thanks & Any QuestionsKevin Gibbonskevin@quaturo.com @kevgibbo 11th Oct 2012 www.quaturo.com

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Google AuthorRank - 10 Ways to Maximise Your Content Performance

by Kevin Gibbons on Nov 08, 2012

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