Creating a Digital Team in 2013
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Creating a Digital Team in 2013

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My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.

My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.

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Creating a Digital Team in 2013 Creating a Digital Team in 2013 Presentation Transcript

  • Creating a Digital Team in 2013 BrightonSEO, 12th April 2013
  • First Tip: Stop calling it SEO!
  • We all know there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • But in 2013 you need to consider the bigger picture
  • How do you define a marketing asset?
  • You need to tear down the silos
  • SEO done in a silo looks like this…
  • Content marketing with looks like this!
  • What would you prefer? 1. Making an average piece of content rank #12. Creating the best piece of content on a subject
  • Creating outstanding content is hard work!
  • But you can make it happen with buy-in from everyone
  • Make your brand team feel involved
  • Leverage PR relationships
  • Promote via social channels
  • Ensure full benefit is achieved for SEO
  • Advertise via paid media in-line with your goals
  • The whole needs to be greater than the sum of all parts