Your SlideShare is downloading. ×
Creating a Digital Team in 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Creating a Digital Team in 2013

9,325
views

Published on

My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.

My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.

Published in: Business, Technology

0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,325
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
64
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • *Internal data*
  • Transcript

    • 1. Creating a Digital Team in 2013 BrightonSEO, 12th April 2013
    • 2. First Tip: Stop calling it SEO!
    • 3. We all know there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
    • 4. But in 2013 you need to consider the bigger picture
    • 5. How do you define a marketing asset?
    • 6. You need to tear down the silos
    • 7. SEO done in a silo looks like this…
    • 8. Content marketing with looks like this!
    • 9. What would you prefer? 1. Making an average piece of content rank #12. Creating the best piece of content on a subject
    • 10. Creating outstanding content is hard work!
    • 11. But you can make it happen with buy-in from everyone
    • 12. Make your brand team feel involved
    • 13. Leverage PR relationships
    • 14. Promote via social channels
    • 15. Ensure full benefit is achieved for SEO
    • 16. Advertise via paid media in-line with your goals
    • 17. The whole needs to be greater than the sum of all parts