Creating a Digital Team in 2013     BrightonSEO, 12th April 2013
First Tip: Stop calling it SEO!
We all know there’s huge benefits in search     http://www.seomoz.org/blog/inbound-marketing-is-taking-off
But in 2013 you need to consider        the bigger picture
How do you define a marketing asset?
You need to tear down the silos
SEO done in a silo looks like this…
Content marketing with looks like this!
What would you prefer? 1.    Making an average piece of content rank #12.    Creating the best piece of content on a subject
Creating outstanding content is hard work!
But you can make it happen with buy-in from                everyone
Make your brand team feel involved
Leverage PR relationships
Promote via social channels
Ensure full benefit is achieved for SEO
Advertise via paid media in-line with your goals
The whole needs to be greater than       the sum of all parts
Creating a Digital Team in 2013
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Creating a Digital Team in 2013

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My presentation from BrightonSEO 2013 on the importance of tearing down the silos to integrate your social, PR and search teams.

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  • Creating a Digital Team in 2013

    1. 1. Creating a Digital Team in 2013 BrightonSEO, 12th April 2013
    2. 2. First Tip: Stop calling it SEO!
    3. 3. We all know there’s huge benefits in search http://www.seomoz.org/blog/inbound-marketing-is-taking-off
    4. 4. But in 2013 you need to consider the bigger picture
    5. 5. How do you define a marketing asset?
    6. 6. You need to tear down the silos
    7. 7. SEO done in a silo looks like this…
    8. 8. Content marketing with looks like this!
    9. 9. What would you prefer? 1. Making an average piece of content rank #12. Creating the best piece of content on a subject
    10. 10. Creating outstanding content is hard work!
    11. 11. But you can make it happen with buy-in from everyone
    12. 12. Make your brand team feel involved
    13. 13. Leverage PR relationships
    14. 14. Promote via social channels
    15. 15. Ensure full benefit is achieved for SEO
    16. 16. Advertise via paid media in-line with your goals
    17. 17. The whole needs to be greater than the sum of all parts
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