10 tips to improve your social graph for search

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Presentation from Sphinncon 2011 on how to use social media to influence search rankings in Google.

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10 tips to improve your social graph for search

  1. 1. 10 Tips to Improve Your Social Graph for Search Kevin Gibbons Director of Search, SEOptimise web: seoptimise.com twitter: @kevgibbo Sphinncon Israel – Jan 2011
  2. 2. Who are SEOptimise? Search Engine Marketing & Social Media agency Founded in 2006, with offices located in Oxford, UK Highly respected industry reputation Clients include Miele, Tetley & London Business School
  3. 3. Social signals are now a ranking factor in Google
  4. 4. 1) Add Facebook Like & Share buttons
  5. 5. 2) Build up a brand fan page to promote your content
  6. 6. 3) Use images - they get more Facebook Wall coverage
  7. 7. 4) Fake it until you make it – just don’t overdo it!
  8. 8. 5) Promote via social bookmarking sites
  9. 9. 6) Build up a profile - interact & share on Twitter
  10. 10. 7) Use popular, but relevant hashtags
  11. 11. 8) Use great headlines – but leave space for re-tweets
  12. 12. 9) Give incentives – social media competitions
  13. 13. 10) Most importantly – have great content!
  14. 14. Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: twitter.com/kevgibbo

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