10 tips to improve your social graph for search

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Presentation from Sphinncon 2011 on how to use social media to influence search rankings in Google.

Presentation from Sphinncon 2011 on how to use social media to influence search rankings in Google.

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  • 1. 10 Tips to Improve Your Social Graph for Search Kevin Gibbons Director of Search, SEOptimise web: seoptimise.com twitter: @kevgibbo Sphinncon Israel – Jan 2011
  • 2. Who are SEOptimise? Search Engine Marketing & Social Media agency Founded in 2006, with offices located in Oxford, UK Highly respected industry reputation Clients include Miele, Tetley & London Business School
  • 3. Social signals are now a ranking factor in Google
  • 4. 1) Add Facebook Like & Share buttons
  • 5. 2) Build up a brand fan page to promote your content
  • 6. 3) Use images - they get more Facebook Wall coverage
  • 7. 4) Fake it until you make it – just don’t overdo it!
  • 8. 5) Promote via social bookmarking sites
  • 9. 6) Build up a profile - interact & share on Twitter
  • 10. 7) Use popular, but relevant hashtags
  • 11. 8) Use great headlines – but leave space for re-tweets
  • 12. 9) Give incentives – social media competitions
  • 13. 10) Most importantly – have great content!
  • 14. Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: twitter.com/kevgibbo