10 Steps to How We Built an Award-Winning Blog

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Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

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  • 1. 10 Steps to How We Built An Award-Winning Blog!March 2012Kevin GibbonsDirector of Strategy, SEOptimise @kevgibbo
  • 2. Who is SEOptimise?@kevgibbo
  • 3. 1) Where It All Started = Just Get Started @kevgibbo
  • 4. 2) If You Can’t Commit to Blogging Frequently -Hire Great Writers Who Can! @kevgibbo
  • 5. 3) Build a Great Team & Get Them All Involved @kevgibbo
  • 6. 4) Brainstorm Ideas & Create a Content Strategy @kevgibbo
  • 7. 5) Be Topical – Tip: Use UK Time Difference toGet Headstart on US Blogs = Citations@kevgibbo
  • 8. 6) Linkbait - Learn What Type of Content YourAudience Likes & Write More of It!@kevgibbo
  • 9. 7) Interact - Connect with Influencers & ShareContent, Not Just Your Own @kevgibbo
  • 10. 8) Guest Blogging – Write & Promote YourContent on Industry-Leading Blogs Too @kevgibbo
  • 11. 9) Take It Offline – Conference Speaking &Meeting In Person Builds Better Connections @kevgibbo
  • 12. 10) Gamification – A Bit Of Friendly CompetitionNever Hurt Anyone! @kevgibbo
  • 13. Results – what do we get from blogging?@kevgibbo
  • 14. Speaking Opportunities & Media Coverage@kevgibbo
  • 15. Traffic - 443,763 Visits to Our Blog in 2011• 51.58% via search• 21.09% via referral/social media @kevgibbo
  • 16. 45,897 Links from 3,402 Referring Domains @kevgibbo
  • 17. Social Media Attention & Subscribers @kevgibbo
  • 18. Thank you Q&A Please follow me on Twitter: @kevgibbo& feel free to email me: kevin@seoptimise.com @kevgibbo