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10 Steps to How We Built an Award-Winning Blog
 

10 Steps to How We Built an Award-Winning Blog

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Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

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    10 Steps to How We Built an Award-Winning Blog 10 Steps to How We Built an Award-Winning Blog Presentation Transcript

    • 10 Steps to How We Built An Award-Winning Blog!March 2012Kevin GibbonsDirector of Strategy, SEOptimise @kevgibbo
    • Who is SEOptimise?@kevgibbo
    • 1) Where It All Started = Just Get Started @kevgibbo
    • 2) If You Can’t Commit to Blogging Frequently -Hire Great Writers Who Can! @kevgibbo
    • 3) Build a Great Team & Get Them All Involved @kevgibbo
    • 4) Brainstorm Ideas & Create a Content Strategy @kevgibbo
    • 5) Be Topical – Tip: Use UK Time Difference toGet Headstart on US Blogs = Citations@kevgibbo
    • 6) Linkbait - Learn What Type of Content YourAudience Likes & Write More of It!@kevgibbo
    • 7) Interact - Connect with Influencers & ShareContent, Not Just Your Own @kevgibbo
    • 8) Guest Blogging – Write & Promote YourContent on Industry-Leading Blogs Too @kevgibbo
    • 9) Take It Offline – Conference Speaking &Meeting In Person Builds Better Connections @kevgibbo
    • 10) Gamification – A Bit Of Friendly CompetitionNever Hurt Anyone! @kevgibbo
    • Results – what do we get from blogging?@kevgibbo
    • Speaking Opportunities & Media Coverage@kevgibbo
    • Traffic - 443,763 Visits to Our Blog in 2011• 51.58% via search• 21.09% via referral/social media @kevgibbo
    • 45,897 Links from 3,402 Referring Domains @kevgibbo
    • Social Media Attention & Subscribers @kevgibbo
    • Thank you Q&A Please follow me on Twitter: @kevgibbo& feel free to email me: kevin@seoptimise.com @kevgibbo