Your SlideShare is downloading. ×
10 Steps to How We Built an Award-Winning Blog
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 Steps to How We Built an Award-Winning Blog

4,422

Published on

Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

Presentation from Kevin Gibbons on how SEOptimise won a UK Search Award for Best SEO Blog in 2011.

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,422
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
37
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 10 Steps to How We Built An Award-Winning Blog!March 2012Kevin GibbonsDirector of Strategy, SEOptimise @kevgibbo
  • 2. Who is SEOptimise?@kevgibbo
  • 3. 1) Where It All Started = Just Get Started @kevgibbo
  • 4. 2) If You Can’t Commit to Blogging Frequently -Hire Great Writers Who Can! @kevgibbo
  • 5. 3) Build a Great Team & Get Them All Involved @kevgibbo
  • 6. 4) Brainstorm Ideas & Create a Content Strategy @kevgibbo
  • 7. 5) Be Topical – Tip: Use UK Time Difference toGet Headstart on US Blogs = Citations@kevgibbo
  • 8. 6) Linkbait - Learn What Type of Content YourAudience Likes & Write More of It!@kevgibbo
  • 9. 7) Interact - Connect with Influencers & ShareContent, Not Just Your Own @kevgibbo
  • 10. 8) Guest Blogging – Write & Promote YourContent on Industry-Leading Blogs Too @kevgibbo
  • 11. 9) Take It Offline – Conference Speaking &Meeting In Person Builds Better Connections @kevgibbo
  • 12. 10) Gamification – A Bit Of Friendly CompetitionNever Hurt Anyone! @kevgibbo
  • 13. Results – what do we get from blogging?@kevgibbo
  • 14. Speaking Opportunities & Media Coverage@kevgibbo
  • 15. Traffic - 443,763 Visits to Our Blog in 2011• 51.58% via search• 21.09% via referral/social media @kevgibbo
  • 16. 45,897 Links from 3,402 Referring Domains @kevgibbo
  • 17. Social Media Attention & Subscribers @kevgibbo
  • 18. Thank you Q&A Please follow me on Twitter: @kevgibbo& feel free to email me: kevin@seoptimise.com @kevgibbo

×