Digital literacies – persuasive writing


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Lesson on persuasive writing

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Digital literacies – persuasive writing

  1. 1. Digital Literacies - Persuasive Writing<br />Kevin Cummins <br />
  2. 2. What is Persuasive Writing<br />Persuasive writing is a type of writing where your main goal is to persuade or convince someone to do something that you want them to do. <br />It is often a difficult task teachers to teach and students to learn as it requires you using a style of language that is rarely used in schools.<br />
  3. 3. The Purpose of Persuasive writing?<br />Present one point of view with reasons and evidence to support it<br />You are trying to influence someone else's opinion.<br />You might be trying to sell something.<br />
  4. 4. The elements of persuasive writing<br />The following Slides are from ReadWriteThink and they really highlight the key elements that make up an effective persuasive text.<br />
  5. 5. Persuasive Strategies<br />Copyright 2006 IRA/NCTE. All rights reserved. <br /> materials may be reproduced for educational purposes.<br />Images ©2006 Microsoft Corporation. All rights reserved.<br />
  6. 6. Claim<br />State your argument.<br />Example: I am going to try to convince you that chocolate is a healthy snack.<br /><br />
  7. 7. Big Names<br />Important people or experts can make your argument seem more convincing.<br />Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.<br /><br />
  8. 8. Logos<br />Facts, numbers, and information can be very convincing.<br />Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.<br /><br />
  9. 9. Pathos<br />Getting people to feel happy, sad, or angry can help your argument.<br />Example: Your donation might just get this puppy off the street and into a good home.<br /><br />
  10. 10. Ethos<br />If people believe and trust in you, you’re more likely to persuade them.<br />Example: Believe me! I’ve been there before. I’m just like you.<br /><br />
  11. 11. Kairos<br />Try to convince your audience that this issue is so important they must act now.<br />Example: This is a one-time offer. You can’t get this price after today.<br /><br />
  12. 12. Research<br />Using reliable research can help your argument seem convincing.<br />Example: A recent study found that students who watch TV during the week don’t do as well in school.<br /><br />
  13. 13. Task One<br />Your first task is to visit www.writingfun and head to the Persuasive writing section and read through the six examples of persuasive writing.<br />Please take note of the layout and structure also.<br />
  14. 14. Choosing a topic.<br />You will need to choose a topic for your persuasive text. You might try something as straightforward as “Chocolate is a healthy food.”<br />Or something more complex like “All petrol powered cars should be removed from our roads and replaced with electric ones.”<br />Whatever you choose please remember to have reasons and evidence to support your opinions and your argument. <br />
  15. 15. Task Two<br />Once you have selected your topic you need to run it through the Persuasion Map.<br />With The Persuasion MapStudents can use this online interactive tool to map out an argument for their persuasive essay. <br />
  16. 16. Task Three<br />Now that you have chosen a topic and run it through the persuasion map you are obviously you are going to have to write one.<br />If you are struggling with the structure and layout please use the online planner on and then publish it in Word.<br />Good Luck – Don’t forget to include it in your portfolio or publish it to your blog if you have one.<br />
  17. 17. Further Reading<br /><br /><br /><br />