Digital literacies – persuasive writing
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Digital literacies – persuasive writing



Lesson on persuasive writing

Lesson on persuasive writing



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Digital literacies – persuasive writing Digital literacies – persuasive writing Presentation Transcript

  • Digital Literacies - Persuasive Writing
    Kevin Cummins
  • What is Persuasive Writing
    Persuasive writing is a type of writing where your main goal is to persuade or convince someone to do something that you want them to do. 
    It is often a difficult task teachers to teach and students to learn as it requires you using a style of language that is rarely used in schools.
  • The Purpose of Persuasive writing?
    Present one point of view with reasons and evidence to support it
    You are trying to influence someone else's opinion.
    You might be trying to sell something.
  • The elements of persuasive writing
    The following Slides are from ReadWriteThink and they really highlight the key elements that make up an effective persuasive text.
  • Persuasive Strategies
    Copyright 2006 IRA/NCTE. All rights reserved. materials may be reproduced for educational purposes.
    Images ©2006 Microsoft Corporation. All rights reserved.
  • Claim
    State your argument.
    Example: I am going to try to convince you that chocolate is a healthy snack.
  • Big Names
    Important people or experts can make your argument seem more convincing.
    Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
  • Logos
    Facts, numbers, and information can be very convincing.
    Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
  • Pathos
    Getting people to feel happy, sad, or angry can help your argument.
    Example: Your donation might just get this puppy off the street and into a good home.
  • Ethos
    If people believe and trust in you, you’re more likely to persuade them.
    Example: Believe me! I’ve been there before. I’m just like you.
  • Kairos
    Try to convince your audience that this issue is so important they must act now.
    Example: This is a one-time offer. You can’t get this price after today.
  • Research
    Using reliable research can help your argument seem convincing.
    Example: A recent study found that students who watch TV during the week don’t do as well in school.
  • Task One
    Your first task is to visit www.writingfun and head to the Persuasive writing section and read through the six examples of persuasive writing.
    Please take note of the layout and structure also.
  • Choosing a topic.
    You will need to choose a topic for your persuasive text. You might try something as straightforward as “Chocolate is a healthy food.”
    Or something more complex like “All petrol powered cars should be removed from our roads and replaced with electric ones.”
    Whatever you choose please remember to have reasons and evidence to support your opinions and your argument.
  • Task Two
    Once you have selected your topic you need to run it through the Persuasion Map.
    With The Persuasion MapStudents can use this online interactive tool to map out an argument for their persuasive essay.
  • Task Three
    Now that you have chosen a topic and run it through the persuasion map you are obviously you are going to have to write one.
    If you are struggling with the structure and layout please use the online planner on and then publish it in Word.
    Good Luck – Don’t forget to include it in your portfolio or publish it to your blog if you have one.
  • Further Reading