Kevin Baughen
@kevbaughen
Linked In
Google +
Facebook
kevin@bottomlineideas.com
You asked for...
• How to promote my organisation
• How to set up accounts
• What are the best tools for a charity
• How c...
And you asked for...
• Which are the best tools
• How can I get support from committees and
managers
• Give me more confid...
And you asked for...
• What are the risks of using social media
• How do I connect different platforms
• Basic instruction...
• What is social media for businesses and
organisations
• Myth busting
• What it can do for our organisations
• Take a loo...
What is social media?
• Opportunity to join the world’s
largest conversation
• It’s just a set of tools
• 90% audience-dri...
Busting a few myths?
• You have to be a techie ‘geek’ to use it
• It’s only for young people
• You can’t measure its effec...
What can it do for us?
• Attract customers / volunteers/ supporters
• Drive online traffic – Social Search
• Build WOM and...
What else can it do for us?
• Give your organisation more ‘personality’
• Advertising opportunities – free and paid for
• ...
• Workshop time
Which tools to pick?
• Base your decision on your objectives
• Fish where the fish are...
• Pick the tools that work for y...
Putting it into action
» Short Updates
» Relationships
» Pictures
» Videos
A little something for the
young’uns...
• Short messages – 140 characters
• Based on following people of interest and
encouraging them to follow you by being rele...
The big 7 customer service
tweets...
1. The ‘We’re really sorry’ tweet
2. The ‘Bad stuff is happening’ tweet
3. The ‘Here’...
• Based around individuals but we can add other types
 Pages – business, charity, bands and other groups
 Groups – ‘memb...
Web
Directories
Twitter
FlickrYoutube
Blog
LinkedIn
Facebook
‘Others’
E-newsletter
‘Trade’
specific
Putting it into action
• Online photo album that you can share
with friends or the whole world
• Now includes video
• Individual or organisation ...
• Second most used search engine in the world
• Can share and find pretty much everything
• Getting easier to monetize
• S...
• Professional, permission-based online networking tool
• Have to be a member to get the most out of it but some
content i...
Think more broadly...
QR Codes
• www.beqrious.com for free QR codes
• Bridge online and offline information
• Viewers use smartphones and other ...
How to get one
http://beqrious.com/qr-code-generator/
• Listen first, then talk
• Post questions, provide answers, be relevant
• Promote and support others (pay it forward)
• R...
• Discuss business arrangements or opportunities
• Assume responsibility for third party content
• Over-moderate
• Ignore ...
The golden rule...
5 things you can do
right now
1. Agree what objectives you want to deliver
2. Review or decide which tools will help you
3...
Any (more) questions?
@kevbaughen
kevin@bottomlineideas.com
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Introduction to social media workshop - Community organisations in Havering (HAVCO)
Upcoming SlideShare
Loading in …5
×

Introduction to social media workshop - Community organisations in Havering (HAVCO)

402 views
310 views

Published on

An introduction to social media for community organisations in the London Borough of Havering. Why and how should we use social media to make a difference to my organisation?

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
402
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Introduction to social media workshop - Community organisations in Havering (HAVCO)

  1. 1. Kevin Baughen @kevbaughen Linked In Google + Facebook kevin@bottomlineideas.com
  2. 2. You asked for... • How to promote my organisation • How to set up accounts • What are the best tools for a charity • How can we use social media to keep people up to date • How can we use it for fundraising • What are the pros and cons of each tool • .....
  3. 3. And you asked for... • Which are the best tools • How can I get support from committees and managers • Give me more confidence using social media • How to deal with negative comments • How to track and monitor effectiveness • How to make it safe for children • .....
  4. 4. And you asked for... • What are the risks of using social media • How do I connect different platforms • Basic instructions for Twitter & Facebook • Advanced instructions for Twitter & Facebook • How to manage multiple accounts via mobile • How to use Linkedin!
  5. 5. • What is social media for businesses and organisations • Myth busting • What it can do for our organisations • Take a look at some key tools • Creating a simple social media plan that works Please ask your questions as we go along... Today’s ideas
  6. 6. What is social media? • Opportunity to join the world’s largest conversation • It’s just a set of tools • 90% audience-driven • It’s about sharing • It’s mobile • It’s huge ...
  7. 7. Busting a few myths? • You have to be a techie ‘geek’ to use it • It’s only for young people • You can’t measure its effectiveness • It takes no effort to raise your organisation’s profile • People will find all my personal information • It’s full of trivial rubbish • I can control what is said about us
  8. 8. What can it do for us? • Attract customers / volunteers/ supporters • Drive online traffic – Social Search • Build WOM and recommendations • Help manage customer relationships • Offer customer servicing • Host video conferencing • Showcase your experiences
  9. 9. What else can it do for us? • Give your organisation more ‘personality’ • Advertising opportunities – free and paid for • Test out new ideas and conduct free research • Assess the competition • Campaign for important issues • Connect with like-minded people • Let people know what’s happening with you...
  10. 10. • Workshop time
  11. 11. Which tools to pick? • Base your decision on your objectives • Fish where the fish are... • Pick the tools that work for you
  12. 12. Putting it into action » Short Updates » Relationships » Pictures » Videos
  13. 13. A little something for the young’uns...
  14. 14. • Short messages – 140 characters • Based on following people of interest and encouraging them to follow you by being relevant • Mixture of fun and professional • Emphasis is on sharing – giving before taking • Generally adult users... but more teenagers recently • Has a bit of a language of its own • Mobile & lots of tools available to help • Can advertise via promotion opportunities
  15. 15. The big 7 customer service tweets... 1. The ‘We’re really sorry’ tweet 2. The ‘Bad stuff is happening’ tweet 3. The ‘Here’s a quick fix’ tweet 4. The ‘You need to go here for help’ tweet 5. The ‘Here’s something else you can do with our product’ tweet 6. The ‘Help us get better’ tweet 7. The ‘Thanks, you’re too kind’ tweet
  16. 16. • Based around individuals but we can add other types  Pages – business, charity, bands and other groups  Groups – ‘members only’ • Business accounts and “boosted posts” • Conversations and discussions • Photos, videos and ‘chat’ and ‘video chat’ • Currency is ‘likes’ (pages) or members (groups), also ‘check-ins’ for Places • Mobile is MASSIVE • Apps, apps, apps!
  17. 17. Web Directories Twitter FlickrYoutube Blog LinkedIn Facebook ‘Others’ E-newsletter ‘Trade’ specific Putting it into action
  18. 18. • Online photo album that you can share with friends or the whole world • Now includes video • Individual or organisation accounts • Can gather content from all flickr users • Mobile access
  19. 19. • Second most used search engine in the world • Can share and find pretty much everything • Getting easier to monetize • Search by category, general, TV shows etc • Create channels to represent your interests or business • Currency is ‘subscribers’, ‘embeds’ and ‘downloads’ • Mobile
  20. 20. • Professional, permission-based online networking tool • Have to be a member to get the most out of it but some content is web visible • Free and paid for options • Can build and share detailed profiles • Link to other social media and web presence • Groups are a useful tool • Mobile access pretty good and growing • Needs regular contribution to really work
  21. 21. Think more broadly...
  22. 22. QR Codes • www.beqrious.com for free QR codes • Bridge online and offline information • Viewers use smartphones and other mobile devices • Can have simple or bespoke codes • Tracking and measurement tools available • Can link to phone numbers, web address, any social media account, videos, photos etc.
  23. 23. How to get one http://beqrious.com/qr-code-generator/
  24. 24. • Listen first, then talk • Post questions, provide answers, be relevant • Promote and support others (pay it forward) • Respect the audience and be professional • Thank people for talking with you / contributing • Write for a U-certificate • Develop a high quality following • Link the platforms together wherever possible • Keep it up! Some basic Do’s
  25. 25. • Discuss business arrangements or opportunities • Assume responsibility for third party content • Over-moderate • Ignore negative feedback or comments • Forget why you’re using social media • Use jargon • Try to be everywhere all at once • Get scared by updates and changes – explore them! • Mix up personal and organisation accounts Some basic Don’ts
  26. 26. The golden rule...
  27. 27. 5 things you can do right now 1. Agree what objectives you want to deliver 2. Review or decide which tools will help you 3. Review or build your networks 4. Plan for sustainability 5. Play with the tools and new ideas
  28. 28. Any (more) questions? @kevbaughen kevin@bottomlineideas.com

×