The slides from Kevan Gilbert's talk at IABC-BC on Nov. 21, 2012.
Every year, thousands of innocent blogs and websites die needless deaths due to careless strategic planning. Created in bursts of reckless corporate enthusiasm, these web projects soon fall victim to chronic Nobody Cares Syndrome. Abandoned and alone on the shoulder of the information superhighway, they are stark reminders to all that pass by: if you build it, they may or may not come at all.
How we can inject life into our web communication and prevent our web projects from falling flat after launch?
Enter: Content Strategy – a new way to plan, manage and create content that actual inspires people.