An Introduction to“Socialize Your Business” Presented By: Kevin Evanetski
The Most Important Thing…Social Media ≠ Traditional Advertising
What is “Social Media” ? : Forms of Electronic Communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).Socializing in the Digital World
History of Social Media1997 2002 2004 2003 2005 2006
A social utility that connects people, to keep up withfriends, upload photos, share links and videos.
A social utility that connects people, to keep up with friends, upload photos, share links and videos.650 Million Worldwide Users155 Million Users in the United States 50% of the U.S. Population436,000 Users 18+ within 50 miles of Buffalo, NY
& Your BusinessDevelop a ‘Business Page’ for Customers to “Like” It’s the new “bookmark” or “favorite place”
& Your Business Implement Strategies to Increase the # of ‘Likes’ & Engagement Offer incentives, exclusives, and mutually beneficial content
Social networking service that allows users to send “tweets" (text messages, 140 characters long) via SMS, instant messages, email, web, or apps.177 Million “Tweets” are Sent Each Day7th Most Visited Site in the United StatesPowerful Search Engine
& Your BusinessPosition Yourself as an “Expert” “Tweet’ with other experts around the world Respond to “Tweets” & Provide Insight
YouTube is a way to get your videos to the people who matter to you. Easily upload and share your videos.700 Billion Video Views in 20101.9 Billion Views Per Day#3 Search Engine in the World
& Your BusinessCreate a ‘Channel’ with Videos of Interest How-To videos to position yourself as an expert Tips & Tricks potential customers would find useful
A networking tool to find connections to recommended job candidates, industry experts, and business partners.2 Billion ‘People Searches’ in 201069% of Users have an Income of at least 60K 39% make over 100K74% of Users have a College Degree68% of Users are over the age of 35
& Your BusinessDevelop a Professional ‘Profile’ of Yourself Connect with other professionals that you knowAsk for recommendations to showcase your relationships
& Your BusinessResearch Potential Clients, Vendors, or Employees Find out who can help you connect with that person
Social Media ≠ Traditional Advertising Traditional Media Can Force Advertising (Newspaper, Radio, & TV) You can’t get the content till your view this ad Social Media is a Steady Flow of Content – Join It! Communicate With Your Database (Fans, Likes, Subscribers, & Followers) Socialize as you would in the “Real World” Build Relationships Be Human - Ask Questions - Interact Respond!