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About
face
3.0           pxd
UI
study           2011.03.14

   
         
       
                   
           
                           
         
                             ...
5Modeling Users: Personas and Goals -1   
   

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           ?2.
        
           
       ?3.
        
       
           
        
   
       ?4.
User
Role,...
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        ?  about face 3.0, 146p  •  •                         5
1.
         
       ?        ,                 -        HCI 2010  http://www.slideshare.net/arangyi/persona-3323174       ...
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                    ?  hGp://ko.wikipedia.org/wiki/                       (                 )        ,     ...
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                    ?  hGp://ko.wikipedia.org/wiki/                       (                 )        ,     ...
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             ? hGp://en.wikipedia.org/wiki/Persona_(markeOng) Persona (marketing) From Wikipedia, the free...
1.
            
             ? hGp://en.wikipedia.org/wiki/Persona_(markeOng) Persona (marketing) From Wikipedia, the free...
2.
       
        
       ?  about face 3.0, 150p  •                            ,  •           ,        ,           (   )...
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           ?  about face 3.0, 151p            
               
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           ?  about face 3.0, 151p            
               
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   ?  about face 3.0, 150p                                         .                    ...
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            ?  about face 3.0, 150p                                                     ...
3.
        
      
       
           
           
   ?  Dan saffer - designing for Interaction , 113p  •                 ...
4.
User
Role,
User
Profile,
Market
Segment   
   
       ?  about face 3.0, 150p  User model  •        user role(          ...
4.
User
Role,
User
Profile,
Market
Segment                
         
           ?  about face 3.0, 150p  User model  •     ...
5.
           
             
   ,
   
   Provisional
Persona  about face 3.0, 158p  Nonuser persona  • Customer persona  •...
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   ,
       
                Provisional
Persona  about face 3.0, 158p  Nonuser persona  • Cu...
6.
   
          ,               -        HCI 2010  http://www.slideshare.net/arangyi/persona-3323174                     ...
6.
      
  - LG  - LG             16
6.
   
  www.cooper.com                   17
Thank
you
:
)
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Aboutface study ch5-1

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  • Transcript of "Aboutface study ch5-1"

    1. 1. 
 
About
face
3.0 pxd
UI
study 2011.03.14
    2. 2. 
 
 
 
 
 
 
 
 2010.02.07 1 . 32PAbout
face
3.0 02.14 2 . 18P 02.21 3 . , , 12P1 
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 ✓ 1 02.28 03.07 4 . 5 . 5 . 1 2 : 37P 47P 03.14 03.21 6 . : 18P 03.28 7 . 30P 04.03 1 04.11 2 04.18 8 . : 14P 04.25 9 . 52P 05.02 10 . 29P 05.09 11 . 34P 05.16 12 . 31P 2 05.23 13 . , , 23P 05.30 14 . 1 06.06 63P 06.13 14 . 2 06.27 07.04 Retrospective
    3. 3. 5Modeling Users: Personas and Goals -1 
 

    4. 4. 1.
 
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 ?3.
 
 
 
 
 
 ?4.
User
Role,
User
Profile,
Market
Segment 
 
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 Provisional
Persona6.
 

    5. 5. 1.
 
 ? about face 3.0, 146p • • 5
    6. 6. 1.
 
 ? , - HCI 2010 http://www.slideshare.net/arangyi/persona-3323174 6
    7. 7. 1.
 
 ? hGp://ko.wikipedia.org/wiki/ ( ) , . ( ) (persona, personas Personae) . . , , , . , , . 7
    8. 8. 1.
 
 ? hGp://ko.wikipedia.org/wiki/ ( ) , . ( ) (persona, personas Personae) . . , , , . , , . Personas are a tool or method of market segmentation ? 7
    9. 9. 1.
 
 ? hGp://en.wikipedia.org/wiki/Persona_(markeOng) Persona (marketing) From Wikipedia, the free encyclopedia Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas are also used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), have been used in industrial design and more recently for online marketing purposes. A user persona is a representation of the goals and behavior of a real group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design. 8
    10. 10. 1.
 
 ? hGp://en.wikipedia.org/wiki/Persona_(markeOng) Persona (marketing) From Wikipedia, the free encyclopedia Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas are also used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), have been used in industrial design and more recently for online marketing purposes. A user persona is a representation of the goals and behavior of a real group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design. Personas are a tool or method of market segmentation ? 8
    11. 11. 2.
 
 
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    17. 17. 4.
User
Role,
User
Profile,
Market
Segment 
 
 ? about face 3.0, 150p User model • user role( ) • User profiles • Market segments • , • 13
    18. 18. 4.
User
Role,
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    19. 19. 5.
 
 
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Persona about face 3.0, 158p Nonuser persona • Customer persona • Served Persona Provisional Persona • • , • • ( ex, ) 14
    20. 20. 5.
 
 
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Persona about face 3.0, 158p Nonuser persona • Customer persona • Served Persona Provisional Persona • • , • • ( ex, ) .
 
 
 
 
 
 
 
 
 
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 14
    21. 21. 6.
 
 , - HCI 2010 http://www.slideshare.net/arangyi/persona-3323174 15
    22. 22. 6.
 
 - LG - LG 16
    23. 23. 6.
 
 www.cooper.com 17
    24. 24. Thank
you
:
)
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