Quadriga 6th european social media workshop free tools slide deck web uni

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Workshop - Free Social Media Monitoring Tools, Frederik Tautz

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Quadriga 6th european social media workshop free tools slide deck web uni

  1. 1. WorkshopFree Social Media Monitoring ToolsFrederik TautzBusiness Director / Director Digital StrategistKetchum PleonSummary
  2. 2. Quick Self Assessmentof Monitoring NeedsWhy monitor/measure? Desired outcome/purposeWhat to monitor/measure?When to monitor/measure?Own channels, competitors, „the world“,one/more countriesWhich reporting?Ex-ante, ex-post, ongoing frequencyManagement view vs experts’ drill-downMonitoring(Assessing overall landscape, identifyinginfluencerstrends, pre-warning/issues …)Measuring(Evaluating perfomance of ownedchannels,KPI Tracking earned media…)vs.Step1Step2
  3. 3. Good Tools. What the others say …Source:http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/(N=425 Social Media afficionados)Download (2010, German)http://wiki.iao.fraunhofer.de/index.php/Marktstudie:_Social_Media_Monitoring_Tools#Kostenlose_und_kostenpflichtige_L.C3.B6sungen
  4. 4. LinksA Free SuiteOverall• http://rivva.de/• http://topsy.com/• http://www.google.de/blogsearch• http://socialmention.com/• http://www.kurrently.com/• http://technorati.com/Facebook, Twitter, Google+ …• http://boardreader.com/• http://tweetreach.com/• http://klout.com/#/pulse• http://mentionmapp.com/• http://www.twazzup.com/• http://whathashtag.circulorojo.es/• http://www.circlecount.com/A nearly Free SuiteOverall•http://www.cyfe.com/•https://en.erwaehnung.de/•http://www.socialbro.com/•https://www.ohtootay.com/index.php•http://crowdbooster.com/Facebook, Twitter, Google+ …•http://www.quintly.com/•http://www.socialbakers.com/•http://edgerankchecker.com/•http://www.pinreach.com/•http://pinfluence.com/
  5. 5. Contactfrederik.tautz@ketchumpleon.com+49172206864
  6. 6. Contactfrederik.tautz@ketchumpleon.com+49172206864

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