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Ketchum Leadership Monitor Infographic 2012
 

Ketchum Leadership Monitor Infographic 2012

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Vertrauen wir noch Führungskräften? Und wie kann das Vertrauen wieder aufgebaut werden? Ketchum befragte in seinem Leasership Communications Monitor Führungskräfte weltweit. Mehr Info unter ...

Vertrauen wir noch Führungskräften? Und wie kann das Vertrauen wieder aufgebaut werden? Ketchum befragte in seinem Leasership Communications Monitor Führungskräfte weltweit. Mehr Info unter http://www.ketchum.com/leadership-communication-monitor

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    Ketchum Leadership Monitor Infographic 2012 Ketchum Leadership Monitor Infographic 2012 Presentation Transcript

    • LEADERSHIP IN CRISIS BLUEPRINT FOR SUCCESS A CRISIS IN 1 1 people who felt no domestic leaders EVERY SENSE A B C D A B C provided effective leadership in 2011 people who feel leaders demonstrate effective leadership overall people who have less confidence { CLOSE THE SAY-DO GAP WHAT IT TAKES TO BE A GREAT LEADER { 2 STRONG SILENT TYPES 20% in leaders’ abilities to navigate us 63% 25% 31% through difficult times – 2012 vs. 2011 NEED NOT APPLY D people who look to political leaders to navigate us through difficult times ABILITY TO MAKE HANDLE CRISES LEAD BY CLEAR, TRANSPARENT COMMUNICATION - INCLUDING ADMITTING MISTAKES - { TOUGH DECISIONS CALMLY EXAMPLE IS IMPERATIVE TO LEADERSHIP 68% X view these as important leadership behaviors AN EXPECTATION OF LEADERSHIP 2 ...AND OF DISAPPOINTMENT 3 DON’T SUGAR-COAT IT WORLD STILL LOOKING TO LEADERS IN DIFFICULT TIMES, BUT EXPECTS TO BE LET DOWN MORE IN 2012 THAN 2011 HONESTY VS. HOLDING BACK WINS 69% see communication 28 percentage point gap between 56% 48% as an important expectations of leaders and their leadership ability to meet those expectations behavior want leaders to be want leaders to open and honest provide a clear vision about challenges ahead 3 TALK TO ME! LEADERS AND COMMUNICATION 4 LISTEN, ANALYZE AND ADJUST GLOBALLY 84% ONLY ADAPTABLE LEADERSHIP AND COMMUNICATION STYLE rate effective communication CRITICAL TO TRUE LEADERSHIP 37% as extremely important to effective leadership 48% 45% 36% OF LEADERS ARE RATED AS EFFECTIVE rate effective communication as the single most important + + view a “situational” leadership style see “situational” communication style leadership attribute as optimal as the ideal COMMUNICATORS THE WAY TO BE SEEN AS TRUSTWORTHY 5 IS TO BE TRUSTWORTHY 4 DOING HOW BUSINESS LEADERS ARE PERFORMING 6 FOR COMPANIES, TRUSTWORTHINESS THE BUSINESS TOPS THE LIST OF LEADERSHIP ATTRIBUTES 36% FEEL BUSINESS CHIEFS ARE PROVIDING EFFECTIVE LEADERSHIP TRADITIONAL IS TRADITIONAL CORPORATIONS ARE THE TOP 40% SEE BUSINESS LEADERS DEMONSTRATING EXPECTED BEHAVIORS FOR A REASON A INNOVATION LEADERS AND COMMUNICATORS 40% MAKE BUSINESS-RELATED DECISIONS BASED ON LEADERS’ COMMUNICATION ABILITY Personal presence through SPEECH-MAKING, BROADCAST B FINANCIAL STRENGTH 48% VIEW BUSINESS LEADERS AS EFFECTIVE COMMUNICATORS MEDIA and PRINT MEDIA are more effective in establishing credible leadership than ADVERTISING, SOCIAL MEDIA C QUALITY OF MANAGEMENT [STILL] NEVER TRUST and DIGITAL CHANNELS 5 D TRUSTWORTHINESS 46% 34% 29% A POLITICIAN? 33% A DISILLUSIONED WEST 6 7 EUROPEANS AND AMERICANS MORE UNHAPPY WITH LEADERS THAN EMERGING MARKETS MEDIA > A B C D 25% BELIEVE KNOWLEDGE IS POWER TOP LEADERSHIP INDUSTRIES 7 LET THEM LOOK YOU IN THE EYESPOLITICIANS LEAD PERSONAL PRESENCE IS ADVERTISING, EFFECTIVELY MORE EFFECTIVE DIGITAL/SOCIAL MEDIA USA 22% 29% 69 DISTRUST % MEDIA TELE- W. EUROPE IN-PERSON 50% BLOGS 20% POLITICIANS TECHNOLOGY COMMUNICATIONS TV SPEECH 43% FACEBOOK 16% even whenquoted in media 44% MEDIA 36 % BANKING BROADCAST MEDIA 41% ADVERTISING 13% believe there were no effective 39% 32% international leaders in 2011 PRINT MEDIA MEDIA 38% TWITTER 8%