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„Love it, change it, leave it“ – What is change communication all about?
Do you remember the big fusion of the 90ies? When companies like ExxonMobil turned a whole sector upside down?
The new Ketchum Pleon Inspire Magazine discusses good change communication since digital age urges companies to adapt their structure and culture to new customer demands. A challenge as big as changing old structures it the motivation of employees to support and participate in the change.
This issue therefore deals with leadership, business role models and storytelling within change communication.