0
Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
Agenda For The Day <ul><li>Environmental Scan </li></ul><ul><ul><li>Italy </li></ul></ul><ul><ul><li>Australia </li></ul><...
Italy Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
Demographics Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project Population : 59,083,000 P...
Regulatory Environment <ul><li>Ease of doing business: </li></ul><ul><li>Ranked 78th out of 183 countries in 2010, 54th ou...
Competitive Environment  Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
<ul><li>6 th  largest market economy </li></ul><ul><li>Per capita income is $26,760. </li></ul><ul><li>Family- owned busin...
Socio-Cultural <ul><li>Family, Food, Fashion  </li></ul><ul><li>A tavola non s’invecchi mai – One never grows old at the t...
Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project Australia
Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project Demographics <ul><li>Population : 212,...
Regulatory Environment <ul><li>Ease of doing business: </li></ul><ul><li>Ranked 9th out of 183 countries in 2010 </li></ul...
Competitive Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
Economic Environment  <ul><li>Unions = 4% of workforce </li></ul><ul><li>Australia has 14 th  largest economy by GDP </li>...
Sociocultural Environment <ul><li>20% of population foreign born </li></ul><ul><li>40% of mixed culture origin </li></ul><...
Natural Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
What Should Walmart Do? <ul><li>AVOID </li></ul><ul><li>Why? </li></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Ease o...
<ul><li>Go Ahead with a Joint Venture </li></ul><ul><li>Why? </li></ul><ul><ul><li>Growing Retail Industry </li></ul></ul>...
What Should Walmart Do? Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
THANK YOU! Ashley Sporleder – Ketan Deshpande – Kim Dandurand   A Marketing Management Project
Upcoming SlideShare
Loading in...5
×

What Would Walmart Do?

1,060

Published on

Our job was to select two countries which Walmart could consider to enter. Conduct secondary research and an environmental scan testing the viability of the world's biggest retail chain into those two countries. Present our findings and provide constructive recommendations.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,060
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "What Would Walmart Do?"

  1. 1. Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  2. 2. Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  3. 3. Agenda For The Day <ul><li>Environmental Scan </li></ul><ul><ul><li>Italy </li></ul></ul><ul><ul><li>Australia </li></ul></ul><ul><li>What Would Walmart Do? </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  4. 4. Italy Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  5. 5. Demographics Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project Population : 59,083,000 Population Density : 200.78 (people per sq km)
  6. 6. Regulatory Environment <ul><li>Ease of doing business: </li></ul><ul><li>Ranked 78th out of 183 countries in 2010, 54th out of 183 countries in 2009 </li></ul><ul><li>Overregulated </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  7. 7. Competitive Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  8. 8. <ul><li>6 th largest market economy </li></ul><ul><li>Per capita income is $26,760. </li></ul><ul><li>Family- owned business is backbone </li></ul><ul><li>Unions = 40% of workforce </li></ul>Economic Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  9. 9. Socio-Cultural <ul><li>Family, Food, Fashion </li></ul><ul><li>A tavola non s’invecchi mai – One never grows old at the table! </li></ul><ul><li>Prefer markets for fresh, home-made meals </li></ul><ul><li>Value “la bella figure” </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  10. 10. Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project Australia
  11. 11. Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project Demographics <ul><li>Population : 212,948,000 </li></ul><ul><li>Population Density : 2.8 (people per sq km) </li></ul><ul><li>Average Car/Household : 1.65 </li></ul>
  12. 12. Regulatory Environment <ul><li>Ease of doing business: </li></ul><ul><li>Ranked 9th out of 183 countries in 2010 </li></ul><ul><li>Low regulations </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  13. 13. Competitive Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  14. 14. Economic Environment <ul><li>Unions = 4% of workforce </li></ul><ul><li>Australia has 14 th largest economy by GDP </li></ul><ul><li>Per Capita Income = $26,760 </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  15. 15. Sociocultural Environment <ul><li>20% of population foreign born </li></ul><ul><li>40% of mixed culture origin </li></ul><ul><li>10% migrated from Asia, specifically India and China </li></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  16. 16. Natural Environment Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  17. 17. What Should Walmart Do? <ul><li>AVOID </li></ul><ul><li>Why? </li></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Ease of Business </li></ul></ul><ul><ul><li>“ La Bella Figure ” </li></ul></ul><ul><ul><li>Failure of MNCs </li></ul></ul>Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  18. 18. <ul><li>Go Ahead with a Joint Venture </li></ul><ul><li>Why? </li></ul><ul><ul><li>Growing Retail Industry </li></ul></ul><ul><ul><li>Similar Cultures </li></ul></ul><ul><ul><li>Trade relations </li></ul></ul>What Should Walmart Do? Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  19. 19. What Should Walmart Do? Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  20. 20. THANK YOU! Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×