3. #pennwriters @willkesling
What can we do with what we have?
How do we do it?
How do we promote it?
How do we measure our results?
What did we learn?
What will we do next?
4. #pennwriters @willkesling
My Goal.
– Is to give everyone a better understanding of
what a book trailer is and what it is not.
– I want to provide links and resources
– I want to talk realistically about book trailers
– I want to talk about using a Lean process
– I want to talk about going beyond the
Tupperware circle.
7. #pennwriters @willkesling
A book trailer is a video advertisement for a book
which employs techniques similar to those of
movie trailers to promote books and encourage
readers to buy the book.
24. #pennwriters @willkesling
Speaking of Sounds!
Where can I get music, ambient backgrounds, and
effects?
–Audio Jungle http://audiojungle.net/
–Free Stock Music http://freestockmusic.net/
–Free Public Music http://freepublicmusic.com/
25. #pennwriters @willkesling
Now that we have video and sound editing
software we need to answer some questions.
What kind of trailer our we making?
Are we shooting our own video?
Will the video(s) be stock?
Are we just using moving pictures?
Do we have the equipment to shoot our own video?
What is our budget?
Is this a D.I.Y or are we paying professionals?
What is the average cost of a trailer?
Should I even do this?
26. #pennwriters @willkesling
Answering those questions is easier when you
have the end goal in mind.
What is the goal of your trailer?
Usually it’s to drive awareness and sales.
How are we measuring success and what does
success look like?
28. #pennwriters @willkesling
In order to make a good trailer for your book you
have to take your book apart. Break it down into
some basic blocks.
What is the core story?
Who is/are the important character(s)
How can we visually tell this without giving too
much away?
Think of the trailer as it’s own story. Independent
from the book.
32. #pennwriters @willkesling
1.title and author
2. BlockA
3. BlockB
4. BlockC
5. BlockC
6. BlockD
7. BlockE
8. BlockF
9. BlockG
10. BlockH
11. Block H
12 title and author
33. #pennwriters @willkesling
There aren’t any rules but you
should probably at least have the
title of the book, the author and a
call to action.
Then with the remaining time, sell
your story.
Make the user feel something.
34. #pennwriters @willkesling
Once you have your basic idea in
mind. Pick some music that fits into
the time.
In your head image the sequence
that match music. This will change
your sequence order and lengths.
It is much easier to storyboard with
music then it is to hire a composer or
find music to match afterwards
35. #pennwriters @willkesling
Make a proof of concept. You don’t
need an expensive camera. Most
smart phones will give you a pretty
decent video to test.
36. #pennwriters @willkesling
The idea is to get a prototype video
out and to test it with readers. Get
their feedback and iterate on the
video.
The bigger the time loop between the
start and finish, the bigger the
chance fro failure. Fail often and fail
fast.
