Transcript of "Manish Vij, Co-founder, Quasar, Tyroo and Zoomtra"
Biggest "Marketing" Bang for the Buck Manish Vij Co-founder Quasar, Tyroo, Zoomtra, Letsbuy.com
Definition of Marketing by “Philip Kotler” “ Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.”
It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.We just want to make great products. Steve Jobs