Manish Vij, Co-founder, Quasar, Tyroo and Zoomtra

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Startup Marketing

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Manish Vij, Co-founder, Quasar, Tyroo and Zoomtra

  1. 1. Biggest "Marketing" Bang for the Buck Manish Vij Co-founder Quasar, Tyroo, Zoomtra, Letsbuy.com
  2. 3. Definition of Marketing by “Philip Kotler” “ Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.”
  3. 4. CONNECT
  4. 6. Its important to give marketing an “innovative” look because for the consumer Information is easily accessible Word of mouth flows much faster Media habits are changing
  5. 7. Use a lot of free available tools <ul><li>Google Trends </li></ul><ul><li>ViziSense </li></ul><ul><li>Search Trends </li></ul>
  6. 8. Organic is as Important as Paid
  7. 9. Spend 15% of your time analyzing data from campaigns
  8. 10. Digital medium helps create communities / fan clubs
  9. 11. Don’t go by what you see but what your “targeted” consumer consumes
  10. 12. Affiliate Marketing Works for all! Doesn’t matter how big or small you are!
  11. 13. Ride on Partnerships
  12. 14. Take Support of PR Investors, Customers, Employees, Partners value “editorial” word of mouth
  13. 15. Invest in a Good Partner and Listen
  14. 16. Invest in Creating Media and Not Buying Media VS.
  15. 17. Make Customers Your Brand Ambassadors
  16. 18. Generously Sample and Make it Experiential
  17. 19. Create Clear Brand Positioning in Consumers Mind I stand for all what my competition does
  18. 20. Spend time with your consumers
  19. 21. Recycle Ideas Whenever Possible
  20. 22. Awards
  21. 23. Start from the Top
  22. 24. Build databases and act on them
  23. 25. Spam
  24. 26. Invest on design / product packaging
  25. 27. It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.We just want to make great products. Steve Jobs

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