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Sip report of kesab Sip report of kesab Document Transcript

  • A Comparative Study of Different Brands of Paints and Its Acceptance in Cuttack Market among the Consumers A Report Submitted to Asian School of Business Management In partial fulfillment of the requirements for award of the degree of Post Graduate Diploma in Management By Mr.Keshab Kumar Nayak Reg.No. PGDM/12-14/28 Under the Guidance of Mr.Abhijit Bose Prof. (Dr.) Basistha Chatterjee Area Sales Manager Kansai Nerolac Paints Ltd. Cuttack (Corporate Guide) Chairman, PG-Council, Asian School of Business Management, Bhubaneswar (Faculty Guide) ASIAN SCHOOL OF BUSINESS MANAGEMENT BHUBANESWAR July, 2013 1
  • CERTIFICATE Certified that the Project Report with the title „A Comparative Study of Different Brands of Paints and Its Acceptance in Cuttack Market among the Consumers’, undertaken by Keshab Kumar Nayak, was conducted under my guidance and supervision. He has designed the research, collected the data, analyse d the results, interpreted the findings and observations and prepared the report. Dr. Basistha Chatterjee Faculty Guide 2
  • DECLARATION I hereby declare that the project report with the title ‘A Comparative Study of Different Brands of Paints and Its Acceptance in Cuttack Market among the Consumers’, being submitted to Asian School of Business Management in partial fulfilment of the requirements for award of the degree of Post Graduate Diploma in Management, is an original piece of research work carried out by me. It has not been published/awarded elsewhere, nor has it been submitted in full or part for any other degree or diploma. Keshab Kumar Nayak Date ACKNOWLEDGEMENT 3 08-07-2013
  • I express my sincere gratitude to my industry guide Mr.Abhijit Bose Area sales manager for his able guidance, continuing support and corporation throughout my project, without which the present work would not have been possible. I would like to thank the entire team of I Kansai Nerolac Paints Ltd., fo r t he constant support and help in the successful completion of my project. Also, I am thankful to my faculty guide. Prof. (Dr.) Basistha Chatterjee for her continued guidance and invaluable encouragement. Finally I would like to thank all those who contribution in whatever way, to the successful completion of the project (Student‟s Signature) Keshab Kumar Nayak Contents S.no. 1 Chapter Page no Chapter 1 4
  • Introduction of topic 2 9-10 Chapter 2 Review of literature 3 11– 12 Chapter 3 Research methodology 4 Chapter 4 15 – 30 Result & analysis 5 13 – 14 Chapter 5 Conclusion & Recommendation 6 Bibliography 7 31– 32 33 Annexure Questionnaires 34 – 37 Company profile 38 – 43 Product features 44–69 Executive summary As a partial fulfillment of two years PGDM Program it is a requirement for award of PGDM degree that we should go through a partial training for 5
  • eight weeks. So, in this regard, we the participants of PGDM get ourselves attached to somewhere in the organization. Then either we choose for ourselves, a problem research, which is to be solved during these eight weeks training program or organization itself, give the problem for research. The problem research is generally chosen taking into consideration the weakness of the organization, so that finally when the findings of the research come out through researcher, it helps the organization to take remedial action. As a participant of PGDM having marketing specialization, I joined Kansai Nerolac Paints Ltd., where I was assigned to estimate of market potential for Nerolac Paints Product with particular reference to Kansai Nerolac Paints Ltd., Cuttack; I did my eight weeks Summer Training with full sincerity and devotion. To complete such a study required grasp information from the market. I have conducted a detailed market survey in the city of Cuttack, I had gone through several residential area and collected information regarding the Premium emulsion specially about Excel emulsion. The aim of the survey was to get through information regarding the product being in the market and as per that information how a newly and competitive product can be launched. The major objective of my study was to find out the Dealers‟ /Contractors‟ perception of fresher and walked out from Nerolac Paints. This survey is conducted to depict the market potential of the Dealer /Contractor /Builder in making investment. The study was based on primary data. In this context some of the major findings are stated below: The inflow under the Nerolac is yet to overtake the inflows in other paint company due to the low key investor awareness,. Low profit, Market Creditability, supply of goods and low margin rates make a deadly for the dealers for whom paints market offer a route out of the impasse. The investments in paints are not without risks because same forces such as frame works, government policies, margin rate structures, performance of companies, etc. that rattles the other construction market as well as paint market too. The project analysis of the Cuttack market is shown very clear picture that today Berger paints is the market leader of the Cuttack market for better market creditability in comparison to other paint company. So if Nerolac Paints want to shown their strong presence in Cuttack market. They should have better creditability system, better supply of good, best financial transaction, high margin growth. These are some factors which help to Nerolac paints in making leader of the Cuttack market. I want to point out a very important aspect of this training that is right from the stage of formulating the research problem to the stage of report writing, my 6
  • knowledge specially as regards to marketing research, has undoubtedly enhanced. It is not a criticism rather than a humble approach of a student of Business Management to look into the various problems and may have deficiencies which have incurred due to my lack of technical knowledge. Chapter - 1 7
  • Introduction Of theTopic Estimation of market potential Thinking of starting a retail business? Knowing the local market is vital, your new business could prosper in one community, but fail in another. Analyzing your market is an important step in deciding whether or not to start a new business. This fact sheet discusses two method of the market analysis. These methods draw upon secondary sources of data (for example census data and sales) and help the potential retail focus on what size market is needed to support the average retail outlet in main. These tools are only part of the many market analysis method available to the prospective retailer. No single tool or method will guarantee the success of new business. However, the more information you gather about the market, the better your chances for success. Estimating market threshold You can estimate the market for your product by analyzing the population base that currently supports a particular retail outlet within a region. This provides an average measure of the population base or trade area population needed to support this type of retail store in place. Estimating sales potential A more comprehensive method of estimating sales potential for Nerolac paints limited type of business is to calculate the retail sales market potential for a Given product or service and multiply this figure by the market share (percent) Nerolac paints limited think he will capture. Some stapes are follows Define your target market How they create demand for your product/service Identify the information you need to estimate the potential of your market Identify the sources you need to obtain that information Collect the data Analyze the data 8
  • Derive your market estimate Apply your estimate Chapter - 2 9
  • Review literature Review of literature A. K. Sankrit (2008) conducted a study on dealer perception about Kansai Nerolac paints limited. For this study, he took 100 samples from market, made questionnaires and conducted a survey of all dealer of BHAGALPUR. After survey he interpreted the data and he found out Nerolac was a second highest. He also suggested that during the last decade productions of paint was increasing in high volume. With the changing of rapid economy, domestic house and construction work were going very fast. This was a market, which showed such a boom. Before introducing a new product, there was a need to know the growing market opportunities, competitor's performance on that product and market demand. All these information was needed to formulate market strategies and procure raw materials. Supriya Shing (2010) conducted a study on Project on consumer behavior on Kansai Nerolac paints limited. For this study, he took 60 samples from market, made questionnaires and conducted a survey of all dealer of GAYA. After survey he interpreted the data and he found out nerolac was a top one. He also suggested that Consumer is the basic foundation of every business. When consumer see, thinks, prefers and buys is of great importance to marketers to fine tune their marketing offers and achieve high level of consumer acceptance and satisfaction. Varun Shing Kalsi (2009) conducted a study on Market strategy of Kansai nerolac paints limited. For this study, he took 50 samples from market, made questionnaires and conducted a survey of all dealer of IMR KANPUR. After survey he interpreted the data and he found out nerolac was a second highest. He also suggested that Company‟s Representative should go in every sector of the market to demonstrate their products & convince them by making them 10
  • aware about the products price &quality according the socio -economic & environmental factors. Navin Hemani (2009) conducted a study on Kansai Nerolac paints limited. For this study, made questionnaires and conducted a operation research on pant of JAINPUR PLANT , KANPUR. After research he interpreted the data and he found out Nerolac was a second highest. He also suggested that they have to more focus on price reduction of nerolac product, they are technically increase but they should more focus on competitor , competitor product facility , future and technology also. Bikram Chada (2010) conducted a study on Market research of Kansai Nerolac paints limited. For this study, he took 150 samples from market, made questionnaires and conducted a survey of all dealer of RANCHI. After survey he interpreted the data and he found out Nerolac was a second highest. He also suggested that Apart from business activities there is something, which increases the public relation that is “behavior”. It should be very cordial & affectionate which mount pressure on sellers to increase the sales volume. Dealers are need new schemes, product facility, and also lower price for consumer suitable 11
  • Chapter – 3 RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research methodology is used to search answers of the research questions. An attempt has been made to describe the nature of the people of CUTTACK city by the study of the samples. Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In the planning of the project and survey, the entire schedule of work was divided into some steps which are as followsDefining The Objective: The main objective is to find out the Dealers‟ /Contractors‟ perception of fresher and walked out from Nerolac Paints. This survey is conducted to depict the market potential of the Dealer /Contractor /Builder in making investment. 40 questionnaires has been fixed by me, each separately by the single individual. Methods Of Collecting Data : Normally there are 2 methods of collecting the data:  Primary data  Secondary data (i) For Primary Information:- Personal interview method has been used. This survey was conducted on 40 dealers / contractors or builders across Cuttack Area. I used a set questionnaire containing 20 questions for dealer, 20 questions for contractor. These data are expensive and time consuming but these data are most important and reliable. 12
  • (ii) The Secondary Information:- This secondary data were collected from the internal sources (Company‟s Documents) of as well as some external sources (internet). This collection of these data is for easier and less time consuming Selection of Proper Sample Size : A sample design is a definite plan for obtaining a result from the given population. In this project the sample size are of 20 dealers and 20 contractors/builders. Organising The Field Work : Fieldwork is done in this project individually with no biasness. The field work comprises of filling of questionnaire by different sector individuals. Dealer place:- Pala Mandap, Press Square, Link Road, Madhu Patna, Naya Bazaar, CDA- 11, Sitichura Square, Kanika Square, Sikhar Pur Except Collage Square (Cuttack). Contractor: CDA sector:-08, 07, 09, 10, 11 (Cuttack) Builder:-Thodi sahi, CDA sector – 9, link road, kazi bazar, tulsi pur (Cuttack ). Summary and analysis of data: Once the data is collected the next task is to analyze it. The raw data should be classified into some purposeful usable categories. For example: tabulation, Analysis work, after tabulation, is generally based on the computation of various percentages, coefficients. After that the investment pattern of dealer / contractors or builders were analyzed following the respondents‟ view. 13
  • Chapter - 4 Result & analysis Questionnaires for Dealer 1. Which paint company you have dealership? Asian paint Nerolac paint Berger paint ICI paint Other Axis Title PERCENTAGE OF DEALERSHIP 45 40 35 30 25 20 15 10 5 0 PERCENTAGE OF DEALERSHIP asian paint nerolac paint berger paint ICI paint other 16 14 40 10 20 Interpretation drawn from the column chart states that 16% of Dealer have dealership of Asian Paints, 40% of Dealer have Berger Paints, 14% of Dealer have Nerolac Paints, 10%of Dealer have ICI Paints, 20% of Dealer in other than these options. So it is very clear from the above interpretation that dealer still like to invest their money in Berger paint. 14
  • 2. Which facility of Paint Company attracts you for dealership? a) Company brand name b) Sales team service c) Schemes & reward d) Company market profitability e) Better supply of goods f) Better financial transaction g) Customer satisfaction Customer satisfaction 5 Better financial transaction 0 Better supply of goods 5 Company market profitability 35 Schemes & reward 25 Sales team service 0 Company brand name 30 0 5 10 15 20 25 30 35 40 facility of paint company Interpretation drawn from the above bar chart states that 35% of dealer believes that Market Profitability is best/safest. 30% of the dealers believe that Brand Name is the best/safest. 5% of the dealers believe that Supply of Goods, 5% of Customer Satisfaction and Sales Service are the ok /safest.25% dealers believe that Schemes and Rewards is the best/safest option for investing money in dealership. So from the above interpretations it is clear that dealers think that investing their money in market profitability ,and they are looking for brand , then schemes are help them out for making the profit 15
  • 3. Today which brand of Paint Company most of the customer preferred? Asian paint Nerolac paint Berger paint ICI paint other other 5% ICI paint 10% Sales Asian paint 35% Berger paint 20% Nerolac paint 30% The interpretation drawn from the above pie chart states that 35% of the customers preferred Asian Paints when they choose paints. While 20% of the customers preferred Berger Paints. And 30% of the customers choose Nerolac Paints for painting. Only 10% of the customers preferred ICI Paints from their paints option. Same is the case with other they are very few So from that interpretation it is clear that still Asian paint makes market demand in Cuttack. 16
  • 4. Which paint company has more market share in comparison to other paint company? Asian paint Berger paint Neroalc paint ICI paint Other comparison of market share ICI paint 10% other 5% Asian paint 40% Berger paint 20% Nerolac paint 25% The interpretation drawn from the above pie chart states that 40% of the customers preferred Asian Paints when they choose paints. While 20% of the customers preferred Berger Paints. And 25% of the customers choose Nerolac Paints for painting. Only 10% of the customers preferred ICI Paints from their paints option. Same is the case with other they are very few As per the interpretation , Asian paint have more market demand, Nerolac have 2nd position in the market. 17
  • 5. Is your companies provide better schemes and reward on completion of target? Yes no it provode better schemes and reward no 30% yes 70% Interpretation from the above pie chart states that 70% of the dealers are satisfied from the better schemes and rewards on the competition of the target which is given by his paint company and 30% of the dealers are not satisfied from the schemes and rewards given by his company From the above interpretation it is clear that most of the dealers are satisfied from his dealership paint company that what he give to the dealers on achieving the target. 18
  • 6. Is your company provide on fewer price to customer in the comparison to other paints? Yes no fewer price to customer no 35% yes 65% Interpretation from the above pie chart states that 65% of the dealers are satisfied from the better price to customer on the competition market of the target which is given by his paint company and 35% of the dealers are not satisfied from the price to customer From the above interpretation it is clear that most of the dealers are satisfied from his dealership paint company that what he give to the dealers on achieving the target. 7. Are you satisfied form the dealership of this paint company? Yes No 19
  • dealer satisfaction no 20% yes 80% Interpretation from the above pie chart states that 80% of the dealers are satisfied from the dealership on the competition market of the target which is given by his paint company and 20% of the dealers are not satisfied from the dealership So from that interpretation it is clearly mentioned that dealer are satisfy from the dealership. 8. Is the financial transaction & delivery of good of this paint company are give full satisfaction to you? Yes No 20
  • company service no 40% yes 60% Interpretation from the above pie chart states that 60% of the dealers are satisfied from the delivery of goods and service on the competition market of the target which is given by his paint company and 40% of the dealers are not satisfied from the delivery of goods and service So from that interpretation it is clearly mention that dealer are somewhat satisfy from the delivery of goods and service. 21
  • Questionnaires For Contractor / Builder 1. Have you experience in painting process? a) Yes b) No Sales no 10% yes 90% Interpretation from the above pie chart states that 90% of the contractor or builder are known about painting process and rest 10% are only know the colour but they don‟t have any idea of colour process. So from that interpretation it is clearly mention that contractor/ builder are already known about colour painting process. 22
  • 2. What is your approximation of budget towards painting? Below Rs - 50000 Rs 50000 - 75000 Rs 75000 – 100000 Rs 100000 above Below Rs 50000 0% budget towards painting Rs 50000 75000 20% Rs 100000 above 50% Rs 75000 – 100000 30% Interpretation from the above pie chart states that 50% of the contractor or builder are invest more than Rs100000/- above , 30% of contractor are invest on more than Rs75000/- but its within the Rs100000/- . and some of the few contractor/ builder are invest more the Rs50000/- but within the Rs75000/- . So from that interpretation it is clearly mention that contractor/ builder are invest more than Rs100000/- ,because they are take a contract of big building so they need more than RS 100000/- 23
  • 3. Are u aware about the Nerolac paint? a) Yes b) No aware about nerolac no 0% yes 100% Interpretation from the above pie chart states that 100% of the contractor or builder are known the Nerolac paint 24
  • 4. Specified the Brand name and Quality of Exterior Emulsion. a) Asian paints b) Berger paints c) Nerolac paints d) ICI e) Other quality of exterior emulsion 45 40 35 Axis Title 30 25 20 15 10 5 0 quality of exterior emulsion Asian paint Nerolac paint Berger paint ICI paint other 30 40 10 15 5 Interpretation from the above pie chart states that 40% of the contractor/builder are interest in Nerolac exterior paint, 30% of builder/ contractor are interest in Asian paint , 15% of Berger paint , 5% are ICI paint and rest of the builder/ contractor are interest in other paint From the above interpretation it is clear that most of the contractor / builder are interest to invest on Nerolac paint of exterior paint. 25
  • 5. Specified the Brand name and Quality of Interior Emulsion. a) Asian paints b) Berger paints c) Nerolac paints d) ICI e) Other Quality interior emulsion 40 35 30 Axis Title 25 20 15 10 5 0 Quality interior emulsion Asian paint Nerolac pint Berger paint ICI paint other 25 35 30 10 0 Interpretation from the above pie chart states that35% of the contractor/builder are interest in Asian paint interior paint, 25% of builder/ contractor are interest in Nerolac paint , 30% of builder/contractor are interest in Berger paint ,10% are ICI paint. From the above interpretation it is clear that most of the contractor / builder are interest to invest on Asian paint of interior paint. 26
  • 6. Specified the brand name and Quality of enamel. a) Asian paints b) Berger paints c) Nerolac paints d) ICI e) Other Quality of emamel paint 35 30 Axis Title 25 20 15 10 5 0 Quality of emamel paint Asian paint Nerolac paint Berger paint ICI paint 25 30 25 15 other Interpretation from the above pie chart states that 30% of the contractor/builder are interest in Asian paint enamel paint, 25% of builder/ contractor are interest in Nerolac paint , 20% of builder/contractor are interest in Berger paint ,25% of contractor/builder are interest to invest on ICI paint From the above interpretation it is clear that most of the contractor / builder are interest to invest on Asian paint of enamel paint. 27
  • 7. Which company wood coating do you purchase? a) Asian paints b) Berger paints c) Nerolac paints d) ICI e) Other wood coating 40 35 Axis Title 30 25 20 15 10 5 0 Asian paint wood coating Nerolac paint Berger paint ICI paint other 35 20 30 15 10 Interpretation from the above pie chart states that 10% of the contractor/builder are interest in Asian paint wood coating paint, 5% of builder/ contractor are interest in Nerolac paint , 50% of builder/contractor are interest in Berger paint ,25% of contractor/builder are interest to invest on ICI paint rest of contractor/builder are interest in other wood coating From the above interpretation it is clear that most of the contractor / builder are interest to invest on Berger paint of wood coating. 28
  • 8. Today which brand of paint company most of the contactor/builder preferred? a) Asian paint b) Berger paint c) Nerolac paint d) ICI paint e) other most preferred 40 35 Axis Title 30 25 20 15 10 5 0 most preferred Asian paint Nerolac paint Berger paint ICI piant other 30 35 25 10 0 Interpretation from the above pie chart states that 20% of the contractor/builder are interest (prefer) in Asian paint 10% of builder/ contractor are most prefer in Nerolac paint , 55% of builder/contractor are most prefer in Berger paint ,5% of contractor/builder are interest to prefer on ICI paint rest 10% of contractor/ builder prefer to invest on other. From the above interpretation it is clear that most of the contractor / builder are most prefer to invest on Berger paint 29
  • Chapter – 5 Conclusion & Recommendation CONCLUSION As it has been discussed, Today Paint Industry has a very high growth potential in market. Post liberalization, the industry has been growing at a rapid pace in terms of its assets under management. However, due to the low key investor awareness, the inflow under the Nerolac is yet to overtake the inflows in other paint company. Low profit, Market Creditability, supply of goods and low margin rates make a deadly for the dealers for whom paints market offer a route out of the impasse. The investments in paints are not without risks because same forces such as frame works, government policies, margin rate structures, performance of companies, etc. that rattles the other construction market as well as paint market too. The project analysis of the Cuttack market is shown very clear picture that today Berger paints is the market leader of the Cuttack market for better market creditability in comparison to other paint company. So if Nerolac Paints want to shown their strong presence in Cuttack market. They should have better creditability system, better supply of good, best financial transaction, high margin growth. These are some factor which help to Nerolac paints in making leader of the Cuttack market. It is the gospel of today's business. So, the study conducted by the researchers is so vital to the company as well as to the researcher to understand the problem and prospects of existing product in the existing market. From the analysis I found the following conclusion. The most important thing is to strengthen the chain of management. Since Brand cast media found out to be the most important source of information therefore nerolac should concentrate its promotional activities towards television advertisement. 30
  • There is need to increase the sub dealers which could be done by motivating the probable consumer with competitive price, schemes etc. When the researcher asked which source of advertisement is more effective,70% said TV and Radio, 20% said poster or hoarding, 10% said company representative. Recommendation Company‟s Representative should go in every sector of the market to demonstrate their products & convince them by making them aware about the products price &quality according the socio -economic & environmental factors. Company should promote the advertisement. Company should take feedback from customers to analyze the quality of products and to judge the satisfaction level of customers. Company should enter in ruler areas. Company should try to pay attention on after sale service. 31
  • Bibliography www.nerolac.com www.google.co.in Marketing Research by Boyd and Jr. Westfall Stasch Business Times Economic Times 32
  • Annexure Questionnaires Company profile Questionnaires of dealer Shop name :- _______________________________________________________ Name :- Mr./Ms./Mrs.______________________________________________ __ Mailing address (area) :- ______________________________________________ ______________________________________________ Mobile no:-______________________ Telephone no:______________________ 1. If you then which paint company you have dealership? a) Asian paint b) Nerolac paint c) Berger paint d) ICI paint e) Other 2. Which facility of paint company attracts you for dealership? a) Company brand name b) Sales team service c) Schemes & reward d) Company market profitability e) Better supply of goods f) Better financial transaction g) Customer satisfaction 3. Today which brand of paint company most of the customer preferred? a) Asian paint 33
  • b) Nerolac paint c) Berger paint d) ICI paint e) other 4. which paint company has more market share in comparison to other paint company? a) Asian paint b) Berger paint c) Neroalc paint d) ICI paint e) Other 5. Is your companies provide better schemes and reward on completion of target? Yes no 6. Is your company provide on fewer price to customer in the comparison to other paints? Yes no 7. are you satisfied form the dealership of this paint company? Yes No 8. Is the financial transaction & delivery of good of this paint company are give full satisfaction to you? Yes No 34
  • Questionnaires for Contractor / Builder Name of Builder/Contractor:- _________________________________________ Mailing address (area) :- ______________________________________________ ______________________________________________ Mobile no:-______________________ no:______________________ 1. Have you experience in painting process? c) Yes d) No 2. What is your approximation of budget towards painting? a) Below Rs – 50000 b) Rs 50000 – 75000 c) Rs 75000 – 100000 d) Rs 100000 above 3. Are u aware about the nerolac paint? c) Yes d) No 4. Specified the Brand name and Quality of Exterior Emulsion. f) Asian paints g) Berger paints h) Nerolac paints i) ICI j) Other 5. Specified the Brand name and Quality of Interior Emulsion. f) Asian paints g) Berger paints h) Nerolac paints i) ICI j) Other 6. Specified the brand name and Quality of enamel. f) Asian paints 35 Telephone
  • g) Berger paints h) Nerolac paints i) ICI j) Other 7. Which company wood coating do you purchase? f) Asian paints g) Berger paints h) Nerolc paints i) ICI j) Other 8. Today which brand of Paint Company most of the contactor/builder preferred? f) Asian paint g) Berger paint h) Nerolac paint i) ICI paint j) other 36
  • Company profile Introduction of the Organization History of the Organization We embarked our journey in 1920 as Gahagan Paints and Varnish Co. Ltd. At Lower Parel in Bombay. In 1930, three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreements with Kansai Paint Co. Ltd., Japan and Nihon TokushuToryo Co. Ltd., Japan. In 1986, Goodlass Nerolac Paints Ltd. turned into a joint venture of the Tata Forbes and the Kansai Paint Co. Ltd., with the latter acquiring 36% of its share capital. In 1999, Kansai Paint Company Ltd., Japan took over the entire stake of Tata Forbes group and thus KNP became a wholly owned subsidiary of Kansai Paint Company Ltd In 2006, on the 11th of July, Goodlass Nerolac Paints Ltd. name has been changed to Kansai Nerolac Paints Ltd. During the journey of continuous performance excellence, we have entered into many technical collaborations with other industry leaders such as E.I. Du37
  • Pont de Nemours & Company Inc., USA and Oshima Kogya Company Ltd., Japan for our different products. Our incessant journey of successes will go on backed by our present human asset of over 2000 professionals and a sales turnover of Rs. 1484crores We are esteemed to be a subsidiary of Kansai Paint Company Limited, which is the largest paint manufacturing company in Japan and among the top ten coating companies of the world. We are the second largest coating company in India with a market share of over 20%.We are the market leader in industrial / automotive segment supplying over 90%of the OEM requirements. We are the leader in powder coatings. We are the leader in powder coatings. Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based Kansai Paint Co. Ltd, is the second largest paint company in India with presence in decorative paints as well as industrial paints & marine paints, enamels, varnishes, coatings, resins etc. It is the second largest coating company in India. The company markets its products under the brand names Nerolac, Glossolite, Goody, All scapes, Excel, in decorative. The Company was established in 1920 as Gahagan Paints and Varnish Co.Ltd.at Lower Parel in Bombay. In 1930, three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired entire share capital of Gahagan Paintsin 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. It came into the fold of Tata Forbes Group in 1976, as its foreign holdings were acquired by Forbes Gokak. It turned into Joint Venture company in 1986 as the foreign collaborator Japan based Kansai Paints picking 36% of equity capital of the company. With the acquisition of entire stake of Forbes Gokak and its associates by Kansai Paints it became the subsidiary of the latter in 1999.The stake of Kansai Paints in the company now 38
  • stood at 64.52% of the total equity of the company. The company has five manufacturing facilities at kanpur, Ratnagiri, Ahmedabad, Perungudi, Rewari spread across India. The Company serves its customers through 66 Sales locations and five strategically located factories. Technical Assistance Agreements of the company with renowned players in paint industry at international level puts the company in a strong position to offer products which meets stringent international specifications. It started in 1993 when the company tied-up with Kansai Paints of Japan (for manufacture of Sophisticated architectural Coatings) and Nihon Tokushu Torya Co. Ltd also of Japan(for body seal and under seal coatings).And the latest being the technical assistance agreement with Dupont Performance Coatings GmbH & Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition Coatings System during the year 2000-01.The company's other Technical Assistance agreements include E.I.Dupont De Nemours & Co. Inc. of USA for automotive coatings; Oshima Kogyo Company Ltd., of Japan for heat resistant paints; Valspar Corporation of US for powder coatings; Drew Chemicals Corporation of US for water and fuel treatment chemicals and Ameron Inc.USA for high performance coatings. The company has strong presence in automotive paints as it controls 45% of the organised Industrial paint segment. Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and Mahindra & Mahindra. It was a pioneer in introducing electro-deposition (ED) technology for Maruti, capturinga sizeable share of the automotive paint market. The company has two wholly owned subsidiaries namely Saurashtra Paints and and GNP (Madras).The above subsidiary companies were amalgamated with the company from April,2002 with consent approval from both the states High courts. It has the software package, computerised colour dispensing machine from Fluid Management Holland, Gyroshaker of 10-Litre capacity touch screen monitor, 136 column palette-share display unit and a Kirloskar Champion UPS 1 KVA. The system has an ability to supply over 1305 shades accurately, consistently and instantly in several products covering a variety of application viz doors, windows, walls, exteriors, gates, grills etc. During 2001-02, the company has entered into a technical agreement with EFTEC Shr off (India) Ltd. for the manufacture and supply of Automotive Paint Shop Sealers and Underbody Compounds. 39
  • The Company is in the process of setting up a new manufacturing unit at Bawal, Haryana at an estimated cost of Rs.100 crores with an annual capacity of 20000 MT p.a. The above project is being financed through internal accruals. During 2004-05 the company has setup a new green field plant, with a capacity of 20400 MT, at Bawal, district Rewari of Haryana and this was commissioned on 19th March 2005. During2003-04, the capacity at the Jainpur was increased by 24% for water based paints, by setting a new facility. Consequent to the approval of the High Court of Madras and Bombay the amalagmation of Chemguard Coatings Ltd with the company was completed on 1st September 2005. Vision Values and Culture In today‟s dynamic business environment, no organization can afford to survive without a well-articulated and carefully thought vision stating the overall strategic direction and long-term future of its business. We have been at the forefront of paint manufacturing over eight decades pioneering a wide spectrum of quality products that change the face of economy and lifestyles of people at large. It is our vision to leverage global technology, for serving our customers with superior coating systems built on innovative and superior products and world class solutions, to strengthen our leadership in Industrial coatings and propel for leadership in Architectural coatings, all to the delight of our stakeholders. We firmly believe that it is not only the vision of where we wish to go which will form a cornerstone of all our further growth, but also our conviction to the fact that the values based proposition has to be ultimate foundation of our business. To this end we consciously have internalized and been practicing these values in all our business transactions though human beings: Innovation 40
  • Entrepreneurial Responsive Simplicity Team Orientation Cultural Ethos Vision driven organization Employees feel pride in being part of the organization Recognition of human resources as extremely important and critical assets High level of human dignity Transparency and openness among employees at all hierarchical levels Performance-linked reward system Management and employee commitment to organization values is high Autonomy in work is high High commitment to quality products The Quality Policy It is the philosophy of Kansai Nerolac Paints Ltd., and its associates to achieve complete customer satisfaction by providing products and services that consistently meet or exceed the customer needs and expectations, pursuant to agreed specifications, delivery schedules and competitive prices. It is the philosophy of the company to systematically operate its manufacturing facilities by inculcating commitment to total quality management at all levels and on a continuous basis with a view to achieving “First Time Right” results in manufacture, services and other operations. It is the company‟s aim to constantly reduce waste of material and effort, increase efficiencies and ensure safety of plant and people and protection of the environment. Open Door Policy Working together requires that we have a friendly atmosphere based on trust and respect amongst all of us. At Nerolac we follow an Open Door policy. Any person is free and welcomed to share good idea, suggestion, doubt, 41
  • problem about job or work place, or uncertainties about one‟s future in the organization. An open and transparent communication is appreciated. Social Responsibility The company continues to make its due contribution to community relief and development activities and has donated both in cash and kind for the beautification n of some public places in Mumbai and elsewhere. The company continued its activities directly or indirectly through trusts/agencies in community Development and Social Welfare including contributions towards national defense, medical help, education, improvement of environment etc Organizational Strengths An organization is not set on pillars of brick and concrete but is set on strong inherent characteristics that make it strong for years! Nerolac is carrying on strong since 1920. Following are its strengths that have kept this company in good faith. Strong vision and values Nerolac is a company with very clear and well-defined vision and very strong values. Clarity of vision and strong foundation of cultural values have always kept this company in good stead. Its ethical conduct has always guarded it against any possible traps and pit falls. We have made sure that the distribution hurdles and the climatic vagrancies do not affect the quality of our services. This same commitment will ensure that Kansai Nerolac will march towards its centennial year, fully dedicated and invigorated, instep with the exciting wave of industrialization and modernization pervading through the new India. 42
  • Kansai Nerolac Paints and their products features Interior Decorative Paints Impression Eco Clean Product Description-Nerolac Impressions ECO CLEAN Ultra Luxury Emulsion is an water based interior wall emulsion with a rich, smooth finish, Low VOC and odor less. It has excellent wash ability and stain resistance properties. Properties-Low Odor Low VOC Excellent Washability & Stain resistance Good Flexibility Excellent Fungal Resistance Good Coverage Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Impressions Disney special paint for kids Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging - Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity -220-240 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Nerolac Impressions 24 Carat Product Description-Nerolac Impressions 24 Carat premium luxury emulsion is a premium quality architectural coating specially formulated by using pure acrylic latex, and high opacity micronized pigments so as to impart smooth velvet finish, with excellent wash ability. 43
  • Properties -Smooth velvety finish with sheen. Excellent flow & brush ability. Excellent wash ability & stain resistance. Very good antifungal resistance. Very good antifungal resistance. Ease of application. Low odor. Recommended usage-Nerolac Impressions 24 Carat premium luxury emulsion can be applied on the interior surfaces, on new and previously painted surfaces such as plaster, brickwork, cement rendering, concrete, hardboard, building boards, etc. Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity--220-240 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Impressions Disney special paint for kids Product Description: Nerolac Disney Emulsion is a water-based, premium super luxury interior wall finish. It provides a distinctly rich, velvety smooth with exquisite satin finish. Ideal base coat for Disney stencil application and for superior results. Performance Features & Benefits: It offers excellent wash ability and superior stain resistance. Nerolac Disney Emulsion has beautiful designs of Mickey & family, Pooh and Princess. Available in shades: Not available Recommended Usage: Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. 44
  • Impressions Disney Product Description-Nerolac Disney Emulsion is a water-based, premium super luxury interior wall finish. It provides a distinctly rich, velvety smooth with exquisite satin finish. Ideal base coat for Disney stencil application and for superior results. Properties-It offers excellent wash ability and superior stain resistance. Nerolac Disney Emulsion has beautiful designs of Mickey & family, Pooh and Princess. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity-220-240 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Nerolac Impressions Everlast Product Description-Nerolac impressions everlast with pliolite is a specially designed solvent based exterior coating having superior properties with respect to protection of masonry surfaces from aggressive environmental conditions. It is formulated by using ideal combination of different grades of styrene acrylate resins and plasticized with ultra violet stabilized grade of plasticizer. Features -Unique breathable film properties. Self-cleaning characteristics. Very good resistance to mould growth. Can be applied on freshly constructed masonry surfaces. Very good alkali resistance. Excellent adhesion to masonry surfaces. Excellent durability. 45
  • Recommended usage -For painting of the exterior surfaces of houses, architectural buildings, bridges, etc., where masonry surfaces needs to be protected for adverse climatic conditions. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging - Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- Self Priming-Thin 100 % by volume with water Top coat-Thin 70-75 % by volume with water Covering capacity -220-240 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Nerolac beauty premium acrylic emulsion Product Description -Nerolac beauty premium acrylic emulsion. Washable smooth finish is a specially formulated emulsion paint based on a durable copolymer resin, high opacity micronized pigments, And additives to give better beautifying and stain resistance properties. Properties -Economical and durable. Excellent application properties. Faster drying. Smooth & matt to slight sheen finish. Good wash ability. Good resistance against fungus growth. Recommended usage-It is recommended for interior application to a wide variety of new or previously painted surfaces such as plaster, brickwork, cement rendering, concrete, hardboard, building boards, etc. it can be applied on ceilings and wall surfaces where a matt finish, free from irritating glares due to light reflection, is desired. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. 46
  • Thinning- 50% by volume using water. Covering capacity -270-300 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Nerolac Beauty Silk Smooth Finish Product Description-Nerolac Beauty Silky Smooth finish interior emulsion is a high quality water based, matt finish for beautifying and protecting interior wall. It is formulated by using an ideal combination of pigments and extenders, dispersed in a copolymer emulsion for smooth and pleasant matt finish. Properties-Smooth and pleasing matt finish. Ease of application. Good washability. Economical product with optimum performance. Good fungal resistance. Recommended usage-Nerolac beauty silky smooth finish interior emulsion is recommended for interior wall surfaces such as ceilings, plaster, bricks, asbestos, etc. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging - Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity -210-240 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Beauty Gold Acrylic emulsion washable smooth finish Product Description- Nerolac Beauty Gold Acrylic emulsion is a specially designed water-based, Premium, Top Coat capable of bridging cracks* in underneath plaster services, better than most of the other premium emulsions. Its formula using pure acrylic latex, and high opacity micronized pigments give good flow and leveling properties that impart smooth velvet finish with soft sheen, excellent elasticity and wash ability. 47
  • Properties-Excellent Flexibility -- **for crack bridging Excellent wash ability and stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability. Very good Anti-Fungal Resistance. Ease of Application. Low Odor. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity -270-300 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Exterior Nerolac Excel Total Product Description-Nerolac Excel total all in one acrylic exterior emulsion is high performance premium water based, long lasting exterior paint, with UPF (Ultimate Paints Formula) .It is formulated to suit the extreme tropical conditions of high rainfall, humidity and heat. The product is based on 100% Acrylic resin and hence it forms a tough and flexible protective film, with an excellent bonding to the substrate, which prevents peeling off or cracking for years together. It contains special type of emulsion which gives excellent dirt pick-up resistance and excellent sheen. All in one acrylic exterior emulsion contains a unique combination of surfaces Protestants, which are released slowly over a long period of time. This actively helps not only to prevent the fungal and algae growth, but also ensures constant surface activity against these irritants for a long period. It also offers a 7 year warranty. Properties-Excellent dirt pick-up resistance. Excellent resistance to fungal and algae growth,& year warranty. Excellent out-door durability. Very good color retention. 48
  • Smooth and high sheen finish. Easy to apply and maintain. Superior washes ability & scrub resistance. Very wide range of beautiful colors. Very good coverage thus good value for money. Recommended usage-Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging-Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning-Self Priming-Thin 100 % by volume with water Top coat-Thin 40 % by volume with water. Covering capacity-140-160 sq. ft /ltr/coat. When applied on normal masonry surface by brush. Nerolac Excel Anti-Peel Product Description-Nerolac Excel Anti Peel Acrylic Exterior Paint is premium water based, high performance, and long lasting exterior paint, formulated to suit the extreme tropical conditions of high rainfall, humidity and heat. The product is based on 100% Acrylic resin and hence it forms a tough and flexible protective film, with an excellent bonding to the substrate, which prevents peeling off or cracking for years together. Nerolac Impression Excel Anti Peel Acrylic Exterior Paint contains a unique combination of surface Protestants, which are released slowly over a long period of time. This actively helps not only to prevent the fungal and algae growth, but also, ensures constant surface activity against these irritants for a long period. Properties - Excellent resistance to fungal and algae growth. Very good color retention. Excellent out-door durability. Faster drying. Smooth & Matt to slight sheen finish. Easy to apply and maintain. Superior washes ability & scrub resistance. Vey wide range of beautiful colors. Very good coverage thus good value for money. 49
  • Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color Range- A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- Self Priming-Thin 100 % by volume with water Top coat-Thin 40 % by volume with water. Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry surface by brush. Excel Tile guard Product Description-Nerolac Excel Tile Guard Roof Protection Tile and brick Emulsion is High performance water based exterior paint specially formulated for application on absorbent surfaces like Mangalorean roof tiles, clay tiles; asbestos, exterior bricks etc.It is especially suited for application in extreme tropical conditions of rainfall, humidity and heat. Properties-Excellent durability Excellent Color Retention Excellent Adhesion Good wash ability Recommended Usage- Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range- A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- - Self Priming-Thin 100 % by volume with water 50
  • Top coat-Thin 40 % by volume with water. Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry surface by brush. Nerolac Suraksha Description-Nerolac suraksha plastic exterior emulsion is an economical water thinnable coating, specially designed for application on exterior wall in dry or moderately humid climatic conditions. It much superior to normal cement paint coatings in respect to exterior durability, finish, wash ability and resistance to fungus/algae. Properties -Economical water thinnable coating. Excellent adhesion. Low dust pickup. Better outdoor durability. Smooth and pleasing finish. Performance much superior to cement paint. Continuous protection. Recommended usage-Nerolac Suraksha plastic exterior emulsion is specially designed for application on exterior walls of houses and architectural buildings situated in dry or moderately humid climatic conditions. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging-1kgs, 2 kgs, 5 kgs, 10 kgs, 20 kgs. Thinning-Self Priming-Thin 100 % by volume with water Top coat-Thin 40 % by volume with water. Coverage capacity-85-105 sq. ft /kg/coat., when applied on a smooth, masonry surface by brush. Nerolac Suraksha advanced 51
  • Product Description-Nerolac Suraksha advanced acrylic exterior emulsion is and advanced economical water thinnable coating, specially designed for application on exterior walls in dry or moderately humid climatic conditions. It has a unique superior „Anti-Algal Formula‟, which ensure that exteriors remain spotless for years, besides this, it has good wash ability, opacity, whiteness and sheen Properties-Superior Anti-Algal-Formula. Smooth and pleasing finish with sheen. High durability. Resistance to peeling. Low dust pick-up. 4 year performance warranty. Economical water thinnable coating. Recommended usage-Nerolac Suraksha advanced acrylic exterior emulsion is specially designed for application on exterior walls of housed and architectural buildings situated in dry or moderately humid climatic conditions. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging-1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning-Self Priming-Thin 100 % by volume with water Top coat-Thin 70-75 % by volume with water. Coverage capacity-110-130 sq. ft /ltr/coat., when applied on normal masonry surface by brush. Nerolac Suraksha plus Product description-Nerolac Suraksh plus acrylic exterior emulsion is an economical water thinnable coating. Specially designed for application on exterior walls in dry or moderately humid climatic conditions. It has a unique „Color Lock+‟technology, which locks In the colors ensuing that colors on exteriors Deeping looking like New for long. It is an ideal choice for consumers wishing to upgrade from cement paint since it is much superior to normal cement paints in respect to durability finish and resistance to algae. 52
  • Properties - Superior color retention. Better outdoor durability. Resistance to cracking and peeling. Resistance to algae. Smooth and pleasing finish with sheen. Performance superior to cement paint. No need of curing. Recommended usage-Nerolac suraksha plus acrylic exterior emulsion is specially designed for application on exterior walls of houses and architectural buildings situated in dry or moderately humid climatic conditions Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning -Self Priming-Thin 100 % by volume with water Top coat-Thin 70-75 % by volume with water Covering capacity-100-120 sq. ft /ltr/coat. When applied on normal masonry surface by brush. Nerolac beauty flexi coat Product Description-Nerolac Beauty Flexi Coat Premium Interior Emulsion is a specially designed water-based, Premium, Top Coat capable of bridging cracks* in underneath plaster services, better than most of the other premium emulsions. Its formula using pure acrylic latex, and high opacity micronized pigments give good flow and leveling properties that impart smooth velvet finish with soft sheen, excellent elasticity and wash ability. Properties-Excellent Flexibility -- **for crack bridging Excellent wash ability and stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability. Very good Anti-Fungal Resistance. Ease of Application. Low Odor. Recommended Usage-Nerolac Beauty Flexi Coat Premium Interior Emulsion can be applied on the interior surfaces Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. 53
  • Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Thinning- 50% by volume using water. Covering capacity -220-240 sq. ft /ltr/coat. When applied on normal masonry surface by brush. Wood Wonder wood 1KPU Product Description-Nerolac 1 KPU clear finish is a single pack brush able wood finish based on urethane modified resin. It offers natural look to wood and protects from water; termite stains and normal handling. It can also be used on veneer, medium density fiber board. 1 KPU wood finish is recommended for interior use only. Properties-Finish: Matt/Glossy it is used for Interior Application Economical Excellent Gloss / Sheen retention excellent water resistance Superior UV Resistance Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity-8-10 sq.m/ltr/coat. Wonder wood 2KPU Product Description-Wonderwood 2KPU wood finish is a two component polyurethane wood finish that can be applied on all kinds of wood, Veneer & Medium Density Fiber Board , Asbestos sheet, Gypsum board, etc Available in glossy and matt finish. It has better durability and non yellowing property 54
  • Properties-Finish – Matt/Glossy Application-Exterior/Interior Excellent NonYellowing & Clear appearance Excellent Toughness and scratch resistance Excellent gloss/sheen and gloss/sheen retention Long life & Less Odor Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity-8-10 sq.m/ltr/coat. Wonder wood Mel mine Product Description-Wonder wood Mel mine wood finish is a two component acid catalyzed wood finish that provides the tough and durable coating on all kinds of wood, Veneer & Medium Density Fiber Board. It offers excellent none yellowing and stain resistance property. Hence preserves the richness of wooden articles for many years. Properties-Finish: Matt/Glossy Application-Interior/Semi-Exterior Excellent Toughness and scratch resistance Excellent gloss and gloss retention Excellent Adhesion Good Non-Yellowing Long life Recommended Usage- Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging – Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity - 8-10 sq.m/ltr/coat. 55
  • Wonder wood Clear Lacquer Product Description-Wonder wood Clear lacquer is NC free wood lacquer which offers water clear film It is a unique wood finish which can be applied by brushing, spraying as well as by ragging on all kinds of wooden substrates. Also it finds suitable application on metal substrate. Nerolac Water Clear Lacquer offers none yellowing and durable `1coating on all kinds of wood, Veneer & Medium Density Fiber Board. Hence preserves the richness of wooden articles for many years. Properties-Finish-Glossy / Matt Perfect choice for light colored Veneers Economical Excellent initial Non-Yellowing look that stays clear Quick drying & Long life Excellent replacement for conventional synthetic varnish, which yellow heavily with time. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity -10-12 sq.m/ltr/coat. Wood and Metal Hi-Performance Enamel Product Description-Nerolac Impression Hi-Performance Enamel is a specially designed coating having a judicious blend of high quality resin & light fast pigments. It is recommended for suitably primed interior & exterior wooden, masonry and metal surfaces. Properties-Super sleek and shiny finish with special anti-fungal formula to provide 56
  • protection from fungus. Excellent gloss and gloss retention. Excellent color and color retention excellent flow characteristics to form smooth and uniform finish excellent durability Up to 30% more coverage than popular enamels. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity-110-130 sq. ft /ltr/coat, when applied on normal masonry surface by brush. Satin enamel Product Description-Nerolac Satin Enamel is specially formulated to give an excellent smooth finish resembling the smoothness of satin to masonry, wood and metal surfaces. It can be easily cleaned to give new look to the surface. Properties-Very smooth satin like appearance Good wash ability Very good flow and brush ability Hard durable film. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity-150-170 sq.m/ltr/coat. Metal 57
  • Synthetic Enamel Product Description-Nerolac Synthetic Enamel is a time tested and proven, high quality alkyd based enamel Properties-Excellent Water Repellency Good Stain Resistance Excellent flow characteristics to form smooth and uniform finish Excellent Hardness and Durability Excellent Gloss. Recommended Usage -Recommended for exterior and interior of houses, architectural and commercial buildings, where high standard of surface protection is expected. Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power Stainers. Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr. Covering capacity-170-200 sq.m/ltr/coat. FLAT OIL Nerolac Synthetic Flat Paint Interior Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall & ceilings incorporating high opacity pigments dispersed in a synthetic resin medium. This product can be blended with Nerolac Synthetic Enamel in various proportions to obtain different sheen levels as desired. Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls which when dried gives a pleasant velvet matt finish. The dried film provides a very hard wearing surface. It can be regularly cleansed without detriment to its appearance. The matt finish is useful in minimizing the uneven appearance of ceiling & wall surfaces. It is best suited for decoration of ceiling & wall surfaces where a matt finish combined with long-term durability is an essential requirement. Packing: The choices of packs that are offered to the consumer are 20 litre drums, 4 litre & 1 litre tins. 58
  • TEXTURED Nerolac Matt Decorative And Protective Exterior Finish Product Description Nerolac matt wall finish is a water-based product that gives a high performance, textured finish coating. It is specially formulated by using Light fast pigments, special type thermoplastic resin medium, fine and tough aggregates like inert silica, unique additives to resist fungus, algae and mould growth. It protects the exterior surfaces from rain, sun, dust. Performance very good exterior durability Matt and textured finish Good resistance to fungus, algae and moulds Good flexibility and adhesion Good wash ability Features & Benefits CEMENT Nerocem with Titanium+ Product Description Nerocem with Titanium + is available in powder form. It is an economical exterior product specially formulated by using best quality white cement and other ingredients to get an economical exterior product. It is useful for the protection and decoration of the surfaces. Performance Features & Benefits Easily mixable with water Superior water repellency No cracking, flaking or peel off Excellent hiding power 59
  • Ease of application by brushing. INDUSTRIAL PAINTS Automotive Coatings Kansai Nerolac is the Market Leader in the automotive coating segment in India with a market share of over 60% with global technology acquired from Kansai Paint Co. Ltd, Japan. Kansai Nerolac offers the latest technology in automotive painting systems to the Indian automotive industry. Automotive Coatings of Kansai Nerolac have been tested and certified by global automotive manufacturers who have set up base in India, like: Suzuki Motors Honda Motors Toyota Moto Ford Motor Company General Motors Corporation IVECO Motors Peugeot Through its various strategic collaborations, Kansai Nerolac offers a total painting system to auto makers in India with a range of products, starting from Pretreatment Chemicals, Electro Deposition Primers, Intermediate Coats/primer Surfaces, Solid & Metallic Top Coats, Clear Coats Touch-up Paints. The product range is backed up by a strong technical service network of experts placed at customers‟ end, training programs, VA/ VE activities in co-ordination with customers resulting in ultimate delivery of optimized painting solutions. Kansai Nerolac has tie-up with the global players for product range offered to automotive and industrial customers. Kansai Nerolac has entered into collaboration with the following players for specific product range: Company Product Category Kansai Paint Co., Japan ED Primers, Automotive & Industrial Coatings Nihon Parkerizing, Japan 60
  • Pre-Treatment Chemicals Oshima Kogyo, Japan Heat Resisting paints Ameron, USA High Performance Coatings Product Range: Pretreatment (PT) chemicals Degreasing chemicals - High Temp. / Low Temp. De-rusting chemicals Phosphate Chemicals - Di-cationic and Tri-cationic Activation and Passivation chemicals Surface Conditioners Pretreatment Chemicals for plastics Electro Deposition (ED) Primers Polybutadiene Resin Based Anodic Electrode position Primer Epoxy Resin Based Catholic Electrode position Primer Acrylic Resin Based Catholic Electrode position Primer Intermediate Coats / Primer Surfacers Conventional Primers, based on - Alkyd-Amino Epoxy Polyester amino Polyurethane The Intermediate Coats are available in White, Light Grey, Dark GreyRed, Blue and other specific colors as required by OE manufacturers.‟ Top Coats Solid Colors, based on Alkyd-Amino, TSA Polyester amino, 61 Polyurethane
  • Metallic / Mica, based on Polyester, Thermo-setting Acrylic, Polyurethane Clear Coats Acrylic amino 2K acrylic urethane Alkyd-Amino Polyester / Acrylic Silane based Mar Resistant Touch-Up Paint Nitro-cellulose Acrylic based paint Quick Drying Acrylated based paint Polyurethane based paint The entire range of products from Primers to Top Coats is available as per customers' specific color/performance need. General Industrial Coatings The paint manufacturing industry is moving ahead by leaps and bounds, and setting the momentum is Kansai Nerolac Paints. A pioneering R&D, ensures we manufacture a wide spectrum of paints that change the face of the industry in India. Our product spectrum offers a comprehensive coating system starting from P.T. Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal decoration coating, etc. High Performance It is amazing how often the havoc wreaked by the ravages of corrosion goes unnoticed, even though rough estimates put the corrosion losses in India at a whopping Rs. 4000 crores a year! Powder Coating 62
  • Polycoat Powders Ltd. Polycoat Powders Ltd., is an associate company of M/s. Kansai Nerolac Paints Ltd., occupying the No.1 position in the powder coating segment in India. Polycoat Powders Ltd. is an ISO-9001 certified company and is engaged in the manufacture of Thermosetting Powder Coatings since 1984. The powders are manufactured in technical collaboration with Kansai Paints - Japan which is among the top 10 Coating companies in the world. The manufacturing facilities for Powder Coating are at Lote Parshuram in Ratnagiri district, Maharashtra & at Bawal, Haryana. Painting tips Painting is definitely one of the least expensive ways to give the interior or exterior of your home a face-lift. However, painting your own house can be a tremendous chore that frequently ends in frustration. Here are some tips to help you do the best paint job possible. Use the Right Type of Paint The place to start; of course, is in choosing what tools and what paint to use. Cheaper paint will give you cheaper results. Period. The higher-quality paints are more durable and offer better coverage. This doesn't mean the "big name" paint companies are necessarily better; what you want to look for are middle and high grade paints because these contain more pigments and resins as well as less water. Higher grade paints are easier to touch up and take cleaning well. You will also want to consider the kind of job you are doing. Interiors and exteriors have different needs, although there are acceptable water-based paints for both. Water-based (latex) offers an easier clean-up, less odor and is more environmentally friendly; however, oil-based paints are often considered superior in durability and performance. With modern advances in paint technology, however, this is not necessarily true. Interior Paints when painting an interior room, choose your paint type by the amount and kind of use The room receives. Enamel paints are sturdier and less likely to be damaged by frequent cleaning. High traffic areas should definitely be painted with an enamel color as they 63
  • will likely be more apt to get dinged or need to be washed. Enamels come in a variety of finishes: high gloss, semi-gloss, satin or eggshell. A flat finish can be quite durable in an acrylic, but should be reserved for locations that may not need as much cleaning Exterior Paints Exterior paint tends to come in water-based due to environmental regulations. However, while in the past these types of paints did not offer the same quality and durability, most paint companies offer formulators in a range of acrylic, water-based resins that have similar performance as oil-based paints. The added benefit is that water-based paints are always easier to clean up after and have very low odor. Consult with a paint specialist about the different features of the exterior paints, but be wary of the phrase "never paint again." Especially with exterior paint, you will have to paint again, but the quality and type of paint can impact how soon it will be before you have to repaint. Tips for Painting Before beginning, make sure you have thoroughly mixed your paint; otherwise you may get streaked and uneven color. In order to prevent your paint from drying, pour only the amount you intend to you in an hour or so into a roller tray or smaller container and cover your larger supply of paint. Cover all surfaces with a drop cloth or newspaper (be sure to secure the seams together to prevent leaks) and tape your woodwork. Choosing the Right Brushes and Rollers Make sure you have brushes and rollers that match the kind of paint you plan to use and the kind of painting job you are facing. Natural bristle brushes should never be used with latex paint, but a synthetic brush or roller will be fine for latex or oil-based paint. When choosing your tools, make sure the brush is half again as long as it is wide, and that the bristles are slightly longer toward the middle for smoother coverage. The bristles themselves should be split on the ends and be very flexible - otherwise you will get a spotty, uneven coverage, which will result in using more paint and dirtier walls. Smaller brushes are for cutting in work and finer work, and will waste paint, time and leave ridges on larger jobs. A brush that is too big will make cutting in your corners and painting along woodwork much more difficult. With rollers, a shorter nap is suitable for rougher texture, while a longer nap is best for smooth walls. Make sure 64
  • your roller rebounds when squeezed and there are no visible seams. If you have pipes or other unusual outcroppings, you can find specialized rollers to help with these. Pipe rollers come with ridges to help ensure a smooth, even coverage, and woodwork sponges are excellent for keeping the woodwork paint where it belongs. Look for varieties with good sponginess and no loose fibers that are in the correct size (d) Competitors of the Organization Kansai Nerolac Paints Ltd. is a Company of 1320 crore turnover. Company is giving its service from more than eight decades. In the market company is prevailing with great impact in the mind of customers. Now - a - days KNP Ltd. has to face caught throat competition in the market because there is a large no. of competitors. In both the segment Decorative and Industrial, Its competitors are as follows:- Decorative Industrial Asian Paint ICI Berger Paint Berger Jensons & Nicholson Paint Rajdoot Shalimar Paint DuPont ICI Paint Modi Modi Paint 65
  • Now, here are some of the competitors products and its brand name. Asian Paint Premium Emulsion Premium Berger Paint ICI Paint Royale Luxol Silk Velvet Touch Weather coat Weather Shield Exterior Apex Emulsion Washable Distemper Tractor Bison Maxilite Exterior Plastic Paint Ace Wall Masta Dulux Texturised finish - Weather Exterior coat Supercoat Textue Synthetic Enamel Apcolite Luxol Dulux Cement Base Paint - Durocem Farcocem Competitor Following Companyis Competingwith Nerolac paint: Asian Paints Asian paint is the one of the main competitor of the Berger paint. Today Asian Paints is India's leading paint company. The name Asian Paints itself is used as a synonym to home painting solutions. In Asia , Asian Paints holds the third position and it is only going toget higher. Asian Paints India manufactures interior and exterior home paints, paints for offices, industrial use paints like automotives, aviation, and water based etc. Interior Walls Paints  Asian Paints Premium Emulsion  Asian Paints Interior Walls Finish - Luster Or Matt  Tractor Emulsion Smooth Wall Finish  Tractor Acrylic Or Synthetic Distempers  Utsav Acrylic Distemper  Utsav Distemper 66
  • Exterior Walls Paints  Apex  Apex Stretch  Apex Ultima  Apex Textured Exterior Emulsion  Ace Exterior Emulsion Dulux PaintsIndia ICI Dulux Institutional is a world leader in paints. They provide for home decoration and industrial painting products. The paint products by Dulux Paints India include paints for Interior Walls And Ceilins  Dulux Velvet Touch  Velvet Touch - Colour Features 2005  Dulux Supreme 3-in-1  Dulux Acrylic Emulsion Exterior Walls  Dulux Weather shield Max  Dulux Weather shield Tex (for textured finish)  Dulux Weather shield Wooden Sur Face  ICI Dulux Satin Finish  Super gloss 5-in-1  Dulux Gloss  Dulux Timbertone Melamine Shalimar Paints Limited India Shalimar Paints was incorporated in India in 1902 as Shalimar Paint Color & Varnish Co. Ltd. It became a public limited company in 1961 and adopted the present name Shalimar Paints Limited in 1963. Shalimar Paints was the first large-scale manufacturing unit in India and also in the whole South-East Asia region Shalimar Paints offers comprehensive products range covering all kinds 67
  • of paints applicable in home and office decoration and industrial settings. The whole range of Shalimar Paints products include: Synthetic Enamel Paints  Superlac Hi - Gloss Synthetic Enamel  Superlac Satin Finish Soft Sheen Synthetic Enamel Synthetic Enamel Paints  Xtra Premium 100% Acrylic Exterior Finish  Superlac Acrylic Emulsion  Shaktiman Exterior Acrylic Emulsion  No. 1 Premium Acrylic Distemper Wood Finishes And Protection Paints  Malalac Melamine Wood Finish  Kiricide Brown And Clear  Black Board Paint Aluminum Paints  Lustrol Aluminium Paint  Shalimar GP Aluminium Paint Putty  Magic Acrylic Wall Putty  Gold Size Glass Putty Primers  Wall  Neutralizing Cement Primer  Water Thinnable Cement Primer  Pink/ Grey Primer For Wood  Red Oxide Metal Primer  Synthetic Red Lead Primer. 68