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    Rdc listing presentation_excerpt Rdc listing presentation_excerpt Presentation Transcript

    • ONLINE MARKETING PLAN For the ANY FAMILY RESIDENCE 1234 Main Street Any Town, USA 00000 ©2011 REALTOR.com® All rights reserved. rdc_listing presentation_full_0121611
    • ONLINE MARKETING PLAN Almost 90% of home buyers and sellers use the internet to search for their home.1 Reach the widest audience of potential buyers. More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date. 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 12
    • WHERE BUYERS FOUND HOMES 37% of buyers found a home via the internet - Up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 14
    • HOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home on internet 2009: The internet is THREE TIMES surpassed print ads than from signs as powerful as signs Internet 37% Signs 11% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 2010 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 15 5
    • BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH PRINT ADS OUR LOCAL SITE AND REALTOR.COM®For illustrative purposes. Varies by broker and region. 16
    • MONTHLY MINUTES SPENT SEARCHING (NATIONWIDE COMPARISON, in millions) That’s 287,000,000 Minutes in January! comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers 17
    • SOCIAL NETWORKING I will use social networking as a non-intrusive way to keep my network apprised of your listing 18
    • Because REALTOR.com® has millions of listings… I will make yours stand out 19
    • HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® mobile marketing. 20
    • HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will enable your home to rise to the top of the search, above all other homes, by adding more photosScreen shots represent site as of print date. Site subject to change without notice. 21
    • HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I place my cell phone number at multiple points to increase buyer calls for your propertyScreen shots represent site as of print date. Site subject to change without notice. 22
    • HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1Screen shots represent site as of print date. Site subject to change without notice. 1 comScore, Media Metrix, January 2011 23
    • ONLINE LISTING PERFORMANCE REPORT Weekly tracking report shows how many buyers are looking at your home 33
    • OPEN HOUSES Local and regional buyers make up half of the market I will market your open house where most buyers are doing research in the early part of the buying decision Those who know the neighborhood may refer their friends to your home 24
    • BUYER ASSIST BY REALTOR.COM ® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each monthScreen shots represent site as of print date. Site subject to change without notice. 25
    • BUYER ASSIST BY REALTOR.COM ® • To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located.Screen shots represent site as of print date. Site subject to change without notice. 26
    • BUYER ASSIST BY REALTOR.COM ® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their searchScreen shots represent site as of print date. Site subject to change without notice. 27 27
    • FEATURED HOMES™ Locally, regionally, nationally and internationally Move up Buyers First time homeowners Local buyers Relocation buyers Investors Foreign buyers 28
    • FEATURED HOMES™ • I can make your home the first one buyers see • Triple the number of buyers who see your home • Exclusive position gets your home seen before all othersScreen shots represent site as of print date. Site subject to change without notice. 29
    • TOP PRODUCER® MARKETING SYSTEM Top Producer® Helps Convert More Internet Buyers 32
    • Online Marketing Advantage Showcase Listing Enhancements: Featured HomesTM:I will enhance your listings on Your home will have the top websites, including premium positioning on REALTOR.com®, with the the #1 real estate search features buyers want most site,1 REALTOR.com® Mobile Reach: Facebook® Application:Your property will appear on I will display your property onthe REALTOR.com® mobile my social media sites such as app so mobile consumers Facebook® and TwitterTM can find your home Top Producer® 8i: My data system helps manage prospective buyers so that I never miss an inquiry, request or referral 1 comScore, Media Metrix, January 2011 24