presentation for LMA Tech West conference; contains transitions that only work in PowerPoint.

1. infographics
what
why
how
content
design
distribution

2. what
visual storytelling
as old as humanity
info renaissance

3. why
Trying to keep up with the information stream is
like taking a sip from a fire hose. Every day, we are
bombarded with thousands of messages,
marketing appeals, phone calls, emails, tweets,
alerts, text messages, and breaking news. The
average person is exposed to the equivalent of 174
newspapers full of information every day. How can
anyone keep up? According to Harvard Business
Review, many people today don’t even try. They are
simply overwhelmed. “There’s never been more
data at our fingertips, but most of us have trouble
making sense of that glut of information unless it’s
shaped into cohesive nuggets.”
People are more connected
Information is more complex
Effective communication is
less verbal, more visual

4. why
“people aren’t reading – they’re news snacking”

5. how: content
news
press releases
outcomes
spreadsheets
successes
presentations
training
sign-up sheets
educating
analytics
share your data

6. how: content

7. how: design
Visualize Me:
http://vizualize.me/
Turn a resume into an
infographic
in minutes
Ideas for use:
Make website bios more
interesting; new hire
announcements

8. how: design
TimelineJS:
http://timeline.verite.co
Create an interactive timeline
Ideas for use:
Replace static historic timeline
with interactive timeline that
includes video, pictures, other
interactive content
Create a timeline for a project
or program

9. how: distribute
post
embed
share & let share
link back
share your data: engage

10. sources
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Truth In Movies – Funny Infographics (2011), from http://listsoplenty.com/pix/truth-in-movies-funnyinfographics
Infographics, definition (Wikipedia), from http://en.wikipedia.org/wiki/Infographic
Safe Baby Handling Tips (Sopp, David and Kelly, 2005), from
https://www.wrybaby.com/products/Details.aspx?p=893&c=90&g=all
Muni Metro map (SFMTA), from http://www.sfmta.com/maps/muni-metro-map
Pioneer plaque designed by Carl Sagan & Frank Drake (Wikimedia image), from
http://en.wikipedia.org/wiki/File:Pioneer_plaque.svg
Lascaux cave painting (Wikimedia image), from http://en.wikipedia.org/wiki/Lascaux#cite_notebbcnews_starmap-11
Ice Age star map discovered (BBC, 2000), from http://news.bbc.co.uk/2/hi/science/nature/871930.stm
Veterans Affairs: Painkillers (Center for Investigative Reporting, Infographic), from http://vaopiates.apps.cironline.org/
Why Do Infographics Make Great Marketing Tools? from http://unbounce.com/content-marketing/whydo-infographics-make-great-marketing-tools/