Intro to Magazine Unit DUE DECEMBER 8, 2011 Write this on your assignment handout
“ The  December  Issue” This is what our class will be like for the next two weeks… Get ready!
Requirements  <ul><li>Your group will producing a professional looking magazine that has: </li></ul><ul><li>Logo and Front...
Right now, designate one person in your group for the following roles <ul><li>Cover design </li></ul><ul><li>Table of Cont...
In addition to this… <ul><li>Each member is responsible for turning her/his  persuasive essay  into a  2 Page Spread  and ...
Letter size  (8.5 x11)   is the standard size at which magazines appear in the North America. This refers to the finished ...
<ul><li>A magazine cover should: </li></ul><ul><li>Be  visually striking   </li></ul><ul><li>Provide a  preview of the the...
Cover images should have substance and  should relate to the content  of that particular issue. Images should be dynamic, ...
Titles and cover lines  should be shown clearly and legibly and should work (not compete) with the text.  Cover lines  sho...
There are several important elements that are essential to magazine cover design. Masthead/Logo:  The magazine title. This...
<ul><li>Cover lines:   </li></ul><ul><li>Issue’s interior content;  </li></ul><ul><li>typically a list of several  feature...
Feature cover line:  Can be used to separate one feature story from the other articles. This is larger and more visually p...
<ul><li>Bar code:  Used by retailers to scan price information. </li></ul>
If a design is meant to run to the edges of the card, the designer must add a “bleed.”  This is done because  designs cann...
Group Work:  Deconstructing Covers <ul><ul><li>What does it mean to “de-construct?” </li></ul></ul><ul><ul><li>Label the p...
Table of Contents
The Table of Contents <ul><li>often considered to be one of the most unspectacular design elements ever invented.  </li></...
 
<ul><li>Notice: </li></ul><ul><li>Cover stories are set apart from  </li></ul><ul><li>the rest of the contents </li></ul><...
Depending on your audience, you might have a  traditional  design for your Table of Contents
Or – your audience might appreciate   outside of the box thinking!
 
PRINT Magazine
 
Homework   <ul><li>Due Wednesday </li></ul><ul><ul><li>Read through the packet </li></ul></ul><ul><ul><li>Answer the ques...
Next Class <ul><li>2 page spread </li></ul><ul><li>Advertisements </li></ul>
How many of the following  can you complete? <ul><li>_________, you make good cookies. </li></ul><ul><li>When you eat your...
BRANDING <ul><li>What is it? </li></ul><ul><li>Are you influenced by it? </li></ul>
C O L O U R =============================================================
MEN  WOMEN
MEN  WOMEN
Advertisements
Captain Morgan Rum Owned by Diageo, a company that makes alcoholic beverages in more than 200 countries around the world.
The company launched a “social responsibility” advertising campaign after people complained that the Captain character was...
Captain Morgan Rum -Diego spent $14.5 million to  advertise  Captain Morgan rum in 2005 on television, magazines, radio, n...
Analyze an Alcohol Ad 1. Color & Design How is color used to attract your  attention? What kinds of technologies were used...
2. Language “ The Captain was here. Don’t drink until you’re 21. Captain’s orders.” What comes to mind when you see these ...
3. Relationships What  inferences  can you make about the people pictured in this ad? What kind of  relationship  do you t...
4. Subtext The ad suggests a meaning. It doesn’t state the meaning directly.  What are some possible messages that the adv...
4. Subtext I can’t wait to be 21 so I can drink alcohol.
4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way.
4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Gir...
4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Gir...
Captain Morgan Deconstructed 1. Color & Design Red is a big contrast with the dark colors of the outdoor, nighttime settin...
Ads Activity <ul><li>In your group,  compare  the ads given based on the following: </li></ul><ul><li>Colour & Design </li...
 
The Double Page Spread <ul><li>Each group member will prepare a double page spread for her/his article </li></ul><ul><li>T...
 
 
 
 
 
A Final Word … <ul><li>Being Critical Consumers of Magazines </li></ul>
 
 
Deconstruct the Exemplars <ul><li>COVER: </li></ul><ul><ul><li>Does the cover entice you pick it up? </li></ul></ul><ul><u...
Extras (Optional)  <ul><li>If you want to round out the look and feel of your magazine, you can add: </li></ul><ul><ul><li...
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Magzine presentation nov 30

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  • A bleed is a small amount, usually 1/8” to 1/4 inch that extends past the size of your design and is later cut away to make the final “trim” size. For instance, if your magazine cover is designed at a size of 8.5 x 11, you might add a bleed of 1/4” (top, bottom, left and right). This will make the layout print at 9 x 11.5 inches and it will later be cut down to the final trim size of 8.5 x 11 inches.
  • What kind of audience do you think this is a. lawyers b. artists c. parents
  • go to next slide to preview WEDS DO CENSUS!!!
  • Red is a big contrast with the dark colors of the outdoor, nighttime setting. The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.
  • The phrase, “Don’t drink until you’re 21” makes drinking seem like an adult activity. But the girl depicted in the photo looks like a teen.
  • The Captain looks interested in the girl. She’s the center of attention.
  • You’ll get attention if you drink alcohol. You can dress and act outrageously if you drink alcohol.
  • Accuracy When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
  • What are the dangers of this kind of monopoly of media? Who is messaging our information – how can their political or ethical views influence the world? Consider some of the controversial covers we saw last class
  • You won’t find poetry in a mechanics magazine. You won’t see “Dear Abby” in The Economist
  • Magzine presentation nov 30

    1. 1. Intro to Magazine Unit DUE DECEMBER 8, 2011 Write this on your assignment handout
    2. 2. “ The December Issue” This is what our class will be like for the next two weeks… Get ready!
    3. 3. Requirements <ul><li>Your group will producing a professional looking magazine that has: </li></ul><ul><li>Logo and Front Cover </li></ul><ul><li>Table of Contents </li></ul><ul><li>Advertisements </li></ul><ul><li>Layout </li></ul><ul><li>Each group member is responsible for one of the above. </li></ul><ul><ul><li>Groups of 3 may choose to omit the table of contents. </li></ul></ul>
    4. 4. Right now, designate one person in your group for the following roles <ul><li>Cover design </li></ul><ul><li>Table of Contents </li></ul><ul><li>Layout </li></ul><ul><li>Ads </li></ul><ul><ul><li>For the rest of this presentation, you are responsible for taking notes for your section! </li></ul></ul>
    5. 5. In addition to this… <ul><li>Each member is responsible for turning her/his persuasive essay into a 2 Page Spread and submitting this as a digital file to the designated Layout Artist in your group. </li></ul><ul><li>Layout person will be putting the entire magazine together once all parts are assembled. </li></ul><ul><li>Don’t let this person down. Have your work done early enough so s/he can get everything to the printer on time! </li></ul>
    6. 6. Letter size (8.5 x11) is the standard size at which magazines appear in the North America. This refers to the finished size, which is folded in half from tabloid-sized paper (11 x17). Tell this to the printer who will print your final copy! Image source: www.magazines.com Magazine Design Publication Sizes
    7. 7. <ul><li>A magazine cover should: </li></ul><ul><li>Be visually striking </li></ul><ul><li>Provide a preview of the theme and interior contents before opening magazine </li></ul><ul><li>Have teasers that tease or entice a reader to pick it up and look inside! </li></ul><ul><li>Think/ Pair/ Share </li></ul><ul><li>Would you pick this up off the rack? Why? </li></ul><ul><li>Who would? </li></ul><ul><li>How do you know? </li></ul>Image source: http://www.lat34.com Magazine Design Purpose
    8. 8. Cover images should have substance and should relate to the content of that particular issue. Images should be dynamic, captivating and professional. You can experiment with taking your own photos and retouching them in Photoshop, or you can use a professional stock imagery site for images (such as iStockphoto.com or Veer.com) Image source: www.solomotion.com Designing Dynamic Covers Images
    9. 9. Titles and cover lines should be shown clearly and legibly and should work (not compete) with the text. Cover lines should use unified fonts and colors, but can also experiment with creative typographic treatments. Where is the TITLE? What is the LOGO? Where is the Cover Line? Image source: www. http://buzzworthy.mtv.com Designing Dynamic Covers Titles and Text
    10. 10. There are several important elements that are essential to magazine cover design. Masthead/Logo: The magazine title. This is always presented in the same typeface, much like a logo, as an identifying visual element. Selling line: Short description of magazine’s focus. This is used as a selling and branding feature. (ex: Print Magazine’s selling line is “Design Culture motion”) Dateline: Month and year that the magazine is published, and volume (if applicable). Price is generally included here also. Cover image: Primary photograph or illustration used on the magazine cover. Image source: www.cmykmag.com Designing Dynamic Covers Cover Elements
    11. 11. <ul><li>Cover lines: </li></ul><ul><li>Issue’s interior content; </li></ul><ul><li>typically a list of several feature stories . </li></ul><ul><li>should be legible; </li></ul><ul><li>use a minimally selected font and color palette should not compete with the cover image or run over it in a way that makes the text unreadable. </li></ul>Image source: www.cmykmag.com Designing Dynamic Covers Cover Elements
    12. 12. Feature cover line: Can be used to separate one feature story from the other articles. This is larger and more visually prominent than the other cover lines. Image source: www.cmykmag.com Designing Dynamic Covers Cover Elements
    13. 13. <ul><li>Bar code: Used by retailers to scan price information. </li></ul>
    14. 14. If a design is meant to run to the edges of the card, the designer must add a “bleed.” This is done because designs cannot be printed to the edge of a page. Be sure that all essential text and images are far enough away from the edge of the trim area that they will not accidentally be cut off. Image source: http://www.magazine-agent.com Designing Dynamic Covers Bleed and Trim
    15. 15. Group Work: Deconstructing Covers <ul><ul><li>What does it mean to “de-construct?” </li></ul></ul><ul><ul><li>Label the parts of the covers </li></ul></ul><ul><ul><ul><li>Masthead </li></ul></ul></ul><ul><ul><ul><li>Cover stories </li></ul></ul></ul><ul><ul><ul><li>Cover image </li></ul></ul></ul><ul><ul><ul><li>Teasers </li></ul></ul></ul><ul><ul><li>Are they effective? Why? </li></ul></ul><ul><ul><li>Answer the questions on your sheet. </li></ul></ul>
    16. 16. Table of Contents
    17. 17. The Table of Contents <ul><li>often considered to be one of the most unspectacular design elements ever invented. </li></ul><ul><li>why not surprise the reader of your magazine with a beautiful and original table of contents? </li></ul><ul><li>many creative approaches are possible. </li></ul>
    18. 19. <ul><li>Notice: </li></ul><ul><li>Cover stories are set apart from </li></ul><ul><li>the rest of the contents </li></ul><ul><li>Table of Contents not in </li></ul><ul><li>numerical order; rather divided </li></ul><ul><li>into categories </li></ul><ul><li>Pictures accompany the table </li></ul><ul><li>of contents </li></ul>
    19. 20. Depending on your audience, you might have a traditional design for your Table of Contents
    20. 21. Or – your audience might appreciate outside of the box thinking!
    21. 23. PRINT Magazine
    22. 25. Homework  <ul><li>Due Wednesday </li></ul><ul><ul><li>Read through the packet </li></ul></ul><ul><ul><li>Answer the questions at the end of the reading </li></ul></ul><ul><ul><li>Start brainstorming ideas for your magazine </li></ul></ul>
    23. 26. Next Class <ul><li>2 page spread </li></ul><ul><li>Advertisements </li></ul>
    24. 27. How many of the following can you complete? <ul><li>_________, you make good cookies. </li></ul><ul><li>When you eat your _____, do you eat the red ones last? </li></ul><ul><li>_____; strong enough for a man, but made for a woman. </li></ul><ul><li>Just do ___. </li></ul><ul><li>Easy, breezy, beautiful _______. </li></ul><ul><li>__________. Melt in your mouth, not in your hands. </li></ul><ul><li>__________. Why buy a mattress anywhere else? </li></ul>
    25. 28. BRANDING <ul><li>What is it? </li></ul><ul><li>Are you influenced by it? </li></ul>
    26. 29. C O L O U R =============================================================
    27. 30. MEN WOMEN
    28. 31. MEN WOMEN
    29. 32. Advertisements
    30. 33. Captain Morgan Rum Owned by Diageo, a company that makes alcoholic beverages in more than 200 countries around the world.
    31. 34. The company launched a “social responsibility” advertising campaign after people complained that the Captain character was designed to appeal to young people.
    32. 35. Captain Morgan Rum -Diego spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.
    33. 36. Analyze an Alcohol Ad 1. Color & Design How is color used to attract your attention? What kinds of technologies were used to construct this message?
    34. 37. 2. Language “ The Captain was here. Don’t drink until you’re 21. Captain’s orders.” What comes to mind when you see these words and phrases? What feelings do you experience when looking at the picture?
    35. 38. 3. Relationships What inferences can you make about the people pictured in this ad? What kind of relationship do you think they have?
    36. 39. 4. Subtext The ad suggests a meaning. It doesn’t state the meaning directly. What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
    37. 40. 4. Subtext I can’t wait to be 21 so I can drink alcohol.
    38. 41. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way.
    39. 42. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with.
    40. 43. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with. What is accurate or inaccurate about these subtext messages? What is true and false about these subtext messages?
    41. 44. Captain Morgan Deconstructed 1. Color & Design Red is a big contrast with the dark colors of the outdoor, nighttime setting. The drawn cartoon character and cartoon-like boots contrast with the realistic photograph. 2. Language The slogan is used on many Captain Morgan ads– it’s familiar to people. The phrase, “Don’t drink until you’re 21” makes drinking seem like an adult activity. But the girl depicted in the photo looks like a teen. 3. Relationships The Captain looks interested in the girl. She’s the center of attention. <ul><li>4. Subtext </li></ul><ul><li>You’ll get attention if </li></ul><ul><li>you drink alcohol. </li></ul><ul><li>You can dress and act </li></ul><ul><li>outrageously if you drink alcohol. </li></ul>5. Accuracy When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
    42. 45. Ads Activity <ul><li>In your group, compare the ads given based on the following: </li></ul><ul><li>Colour & Design </li></ul><ul><li>Language </li></ul><ul><li>Relationships </li></ul><ul><li>Subtext or Message </li></ul>
    43. 47. The Double Page Spread <ul><li>Each group member will prepare a double page spread for her/his article </li></ul><ul><li>This will include: </li></ul><ul><ul><ul><li>A meaningful Header (font, image, colour) </li></ul></ul></ul><ul><ul><ul><li>Optional Subtitle </li></ul></ul></ul><ul><ul><ul><li>Image or images </li></ul></ul></ul><ul><ul><ul><li>A By Line </li></ul></ul></ul><ul><ul><ul><li>A Pull Out Quote </li></ul></ul></ul><ul><ul><ul><li>Thoughtful colour choices </li></ul></ul></ul>
    44. 53. A Final Word … <ul><li>Being Critical Consumers of Magazines </li></ul>
    45. 56. Deconstruct the Exemplars <ul><li>COVER: </li></ul><ul><ul><li>Does the cover entice you pick it up? </li></ul></ul><ul><ul><li>Are there teasers? </li></ul></ul><ul><ul><li>Does it reflect the contents inside? How? </li></ul></ul><ul><li>TABLE OF CONTENTS: </li></ul><ul><ul><li>Is the table of contents fitting of the magazine genre/type? </li></ul></ul><ul><ul><li>Is it near the front? Easy to find? </li></ul></ul><ul><ul><li>Does it list pages by category as opposed to numerical order? </li></ul></ul><ul><li>LAYOUT: </li></ul><ul><ul><li>Is the layout attractive? </li></ul></ul><ul><ul><li>Does the 2-page spread appeal to the target audience? </li></ul></ul><ul><li>ADS: </li></ul><ul><ul><li>Are the ads targeted to the appropriate audience for magazine? </li></ul></ul><ul><ul><li>Are the ads appealing to you? Why? Are you persuaded to buy? </li></ul></ul><ul><li>EXTRAS: </li></ul><ul><ul><li>Are the extras appropriate? </li></ul></ul><ul><ul><li>Are there any that you might also want to use? </li></ul></ul>
    46. 57. Extras (Optional) <ul><li>If you want to round out the look and feel of your magazine, you can add: </li></ul><ul><ul><li>poems </li></ul></ul><ul><ul><li>cartoons </li></ul></ul><ul><ul><li>advice column </li></ul></ul><ul><ul><li>bubbles with facts, statistics </li></ul></ul><ul><ul><li>crosswords </li></ul></ul><ul><ul><li>games </li></ul></ul><ul><ul><ul><li>Just make sure these “extras” fit the tone, audience, and genre of your magazine. </li></ul></ul></ul>

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