www.shapingtomorrow.com
11
Purpose
Know how to identify and manage change and
achieve strategic agility, organizational
re...
www.shapingtomorrow.com
22
Today:
Strategic thinking is complex, messy, costly,
time-consuming, requires considerable
know...
www.shapingtomorrow.com
33
Scan the horizon for emerging intelligence
Plan your organization’s anticipatory
strategy
Act o...
www.shapingtomorrow.com
44
Keep abreast of market developments and
stay steps ahead of your competition in
real-time.
Spot...
www.shapingtomorrow.com
55
Managing change is a process that can be
systematized
Increasing strategic foresight capability...
www.shapingtomorrow.com
6
Our aim is to help you continuously anticipate how we will live and
better prepare for emerging ...
www.shapingtomorrow.com
77
Please help us to help you by keeping your
profile, email subscriptions, interests and
style up...
www.shapingtomorrow.com
8
Add automatic and manual ‘Scan material’
Set up continuous tracking of sources and keywords
View...
www.shapingtomorrow.com
9
The system finds instant and automatic future ‘Forecasts' about
probable and possible future wor...
www.shapingtomorrow.com
10
Search for a topic of interest to you and then click the ‘Decide’
button to add a project on th...
www.shapingtomorrow.com
11
Search for a topic of interest to you and then click the ‘Decide’
button to add a project on th...
www.shapingtomorrow.com
1212
Use the ‘Decide’ button to determine where
a project fits in your pipeline:
- Act now!: do th...
www.shapingtomorrow.com
13
Here you can:
Find futurists and ask for their advice, hire them, listen to, learn and help eac...
www.shapingtomorrow.com
1414
Add your own private or public groups
Join other groups and share thoughts on
projects, ideas...
www.shapingtomorrow.com
15
Develop your foresight, strategy and change management skills here:
Introduction: learn the bas...
www.shapingtomorrow.com
1616
Tell our robot what’s on your mind and let
her help you
Please note that this is experimental...
www.shapingtomorrow.com
1717
You can choose to:
Work in public: ‘All’* - any first page is free
Work on your own privately...
www.shapingtomorrow.com
1818
Each week either our robot, Athena, or
guest writers create a short Trend Alert on
a key emer...
www.shapingtomorrow.com
1919
You can also find over 100 pre-defined
free, summary reports on key Challenges
the world face...
www.shapingtomorrow.com
2020
Contact us, if you want your own private or partner
site giving you the following:
Own logo –...
www.shapingtomorrow.com
2121
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
2222
www.shapingtomorrow.com
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To access our full content:
Either click Add Sources or View Forecasts in
the top right-hand ...
www.shapingtomorrow.com
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Learn one page in our content database you learn
them all
Nine key capabilities: YOUR PROFILE...
www.shapingtomorrow.com
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Switch views between
- Forecasts*
- Insights
- Sources
- Members
- Questions or
- Projects
or...
www.shapingtomorrow.com
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Use single keywords to find content of high
relevance to you
Strings of words produce many va...
www.shapingtomorrow.com
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Use these controls to manage your work:
Click the title: to view the original content
Tag: us...
www.shapingtomorrow.com
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Use these controls to:
Home: return to the site front page
Invite: to tell your associates ab...
www.shapingtomorrow.com
2929
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
3030
www.shapingtomorrow.com
31
Add automatic and manual ‘Scan material’
Set up continuous tracking of sources and keywords
Vie...
www.shapingtomorrow.com
3232
Managing change is a process that can be
systematized
Increasing strategic foresight capabili...
www.shapingtomorrow.com
3333
Scanning is analogous to an early warning
radar, a continuous process of scanning the
environ...
www.shapingtomorrow.com
3434
By collecting Insight about emerging
change, analyzing underlying patterns,
finding future FO...
www.shapingtomorrow.com
3535
Scanning allows you, and your colleagues
to ask ‘what if?’ questions by reading
FORECASTS and...
www.shapingtomorrow.com
3636
Look for interdependencies, feedback delays
and repeating patterns amongst Insights. Try
to:
...
www.shapingtomorrow.com
3737
See emerging change using pattern
recognition tools: tag clouds, timelines,
maps, graphs, tab...
www.shapingtomorrow.com
3838
‘Tag’ FORECASTS and Insights with
keywords, dates, project names, etc.
Add your observations,...
www.shapingtomorrow.com
3939
Scanning involves identifying Insight
about change and analyzing the content
An Insight is a ...
www.shapingtomorrow.com
4040
Here you can add your own scan material by:
Following your key sources e.g. rivals, regulator...
www.shapingtomorrow.com
4141
View latest newsletters
Use these to remain abreast of major
emerging changes going on around...
www.shapingtomorrow.com
4242
Use this service to see all Insights in added
date order starting from the latest
contributio...
www.shapingtomorrow.com
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Here is where you can view all the public
sources we and our clients, partners and
members tr...
www.shapingtomorrow.com
4444
Assign sources tags as you wish, re-name,
delete, add or merge tags together
Add multiple tag...
www.shapingtomorrow.com
4545
Assign tags as you wish, re-name, delete,
add or merge tags together
Add multiple tags separa...
www.shapingtomorrow.com
4646
View item collections that you have added
to ‘Reports’
View yours and others’ reports that yo...
www.shapingtomorrow.com
4747
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
4848
www.shapingtomorrow.com
49
The system finds instant and automatic future ‘Forecasts' about
probable and possible future wo...
www.shapingtomorrow.com
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This market-leading service removes all the
drudgery from scanning the horizon for change
Our...
www.shapingtomorrow.com
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ATHENA is Shaping Tomorrow's robot
scanner, and your digital coach and
personal assistant
She...
www.shapingtomorrow.com
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First, they search on their interest topic, using
the ‘Refine’ button to home in on their foc...
www.shapingtomorrow.com
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Apart from producing Trend Alerts we use
FORECASTS too:
Do instant literature reviews in clie...
www.shapingtomorrow.com
5454
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
55
www.shapingtomorrow.com
5656
Here you can:
‘Set up’ your future question
‘Investigate’ emerging changes
‘Assess’ your curr...
www.shapingtomorrow.com
5757
By analyzing underlying Issues using the
methods here, and picturing what's
likely/unlikely t...
www.shapingtomorrow.com
5858
Select from qualitative and quantitative methods to set up a robust
question about a future i...
www.shapingtomorrow.com
5959
Options analysis (highly recommended)
Scenario planning
Modeling
Delphi analysis
Literature r...
www.shapingtomorrow.com
6060
Introductions
Agree the question
Evaluate stakeholders
Conduct automated literature review
Au...
www.shapingtomorrow.com
61
Our service helps you to address an Issue in a systematic manner:
www.shapingtomorrow.com
6262
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
6363
www.shapingtomorrow.com
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Use the ‘Decide’ button under PLAN to
determine where an interest topic
important to you fits...
www.shapingtomorrow.com
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Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
6666
www.shapingtomorrow.com
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‘Strategize’ your future
‘Innovate’ for success
‘Change’ the way you operate
‘Rank’ your init...
www.shapingtomorrow.com
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Select from qualitative and quantitative
methods to determine how you will
respond to your PL...
www.shapingtomorrow.com
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Take different vantage points to invent your
future:
De-commoditize your service
Debate alter...
www.shapingtomorrow.com
7070
Backcasting
Visioning
Positioning
Failure mode
Implementation
Breakout
Tipping point analysis...
www.shapingtomorrow.com
7171
Introductions
Agree the question
Evaluate stakeholders
Conduct automated literature review
Au...
www.shapingtomorrow.com
7272
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
7373
www.shapingtomorrow.com
74
Here you can:
Find futurists and ask for their advice, listen to, learn and help each other ant...
www.shapingtomorrow.com
7575
Use these thinking methods to design your
personal future:
- Life map - Crossroad
- Memories ...
www.shapingtomorrow.com
7676
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
7777
77
www.shapingtomorrow.com
7878
Add your own private or public groups
Join other groups and share thoughts on
projects, ideas...
www.shapingtomorrow.com
7979
79
www.shapingtomorrow.com
80
Develop your foresight, strategy and change management skills here:
Introduction: learn the bas...
www.shapingtomorrow.com
8181
Begin exploring the service
Consult the other detailed help ‘GUIDES’ here
Learn how to get ah...
www.shapingtomorrow.com
8282
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Shaping Tomorrow - Forecasts

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Forecasts of the future created by our robot - Athena.

Get instant, extracted prospective on your interest topics.

Now try this
​Search FORECASTS on a topic of your choice then click the Summary and Export to get a fast overview and all the detail on its future.

Now 'prioritize' it. Ask your associates to 'prioritize' the same one too.

Collaborate
Regular, collaborative scanning, forecasting, planning, discussion and structured intelligence analysis yields far better and earlier understanding of what's coming, bringing clarity to decision-making on which issues to focus on and which to avoid or drop.

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Shaping Tomorrow - Forecasts

  1. 1. www.shapingtomorrow.com 11 Purpose Know how to identify and manage change and achieve strategic agility, organizational resilience, innovation and risk mitigation
  2. 2. www.shapingtomorrow.com 22 Today: Strategic thinking is complex, messy, costly, time-consuming, requires considerable knowledge and expertise which is in no one place Similarly, education in strategic thinking Strategic thinking is mostly in the hands of experts and they in turn are constrained by the same issues above Consequently, only a few organizations are wold-class in strategic thinking and most people make decisions based on past experiences and partial knowledge without the complete picture Tomorrow: As the pace of change accelerates organizations need a simpler, faster way to do strategic thinking, to respond just-in-time and to become agile and resilient in evermore uncertain times Education in strategic thinking needs to be immediate and knowledge of what we all can see of the future, near-instant to drive competitive advantage and shape better tomorrows Strategic thinking needs to be in the hands of non-experts too, to speed up decision-making, get most organizations in the world to best and next practice and help more people become forward-thinking in their outlook and actions 2 “We are here to help you make better strategic decisions today, faster and cheaper than ever before”
  3. 3. www.shapingtomorrow.com 33 Scan the horizon for emerging intelligence Plan your organization’s anticipatory strategy Act on your decisions at the best time Network and share emerging challenges Learn how to be more resilient to change Ask us to research your future opportunities and risks Privatize your own content and thinking and own-brand this site
  4. 4. www.shapingtomorrow.com 44 Keep abreast of market developments and stay steps ahead of your competition in real-time. Spot fresh opportunities for innovation and growth Mitigate emerging risks Improve confidence in your actions and reduce uncertainty through collaboration Be smarter, agile and resilient through taking a systemic and forward-looking approach to your decision-making and subsequent actions
  5. 5. www.shapingtomorrow.com 55 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in systematic change management Having strategic foresight increases future opportunity and reduces emerging risk Begin by identifying and monitoring change going on in the world around you, then critique the implications, imagine future differences, envision your preferred future and plan and act on what you now know “Foresight is an art not a science that requires much practice” [D. Loveridge] but, “Practice means you can turn vicious issues into long-term virtual cycles of success” [M. Jackson]
  6. 6. www.shapingtomorrow.com 6 Our aim is to help you continuously anticipate how we will live and better prepare for emerging global opportunities and risks. What you’ll find here to help you do a great job: PROFILE: keep your profile up-to-date and let us help you SOURCES: track the underlying emerging evidence of change FORECASTS: get instant, prospective on your interest topics PLAN: answer future questions important to you DECISIONS: manage your innovation and threat pipeline ACT: determine how you will respond MEMBERS: learn from other future interested people GROUPS: share perspectives LIBRARY: unearth the world’s best strategic thinking resources ASK ATHENA: tell our robot what’s on your mind and let her help you
  7. 7. www.shapingtomorrow.com 77 Please help us to help you by keeping your profile, email subscriptions, interests and style up-to-date You will benefit by allowing other members to contact you and we will be able to tailor our service to your needs We respect and protect your privacy Personal information about you is not disclosed to any third party without first receiving your permission By contributing to our service you can increase your personal standing and competence within our community and help shape tomorrow for the benefit of all First things first A little time spent polishing your profile will pay big dividends here
  8. 8. www.shapingtomorrow.com 8 Add automatic and manual ‘Scan material’ Set up continuous tracking of sources and keywords View latest ‘News’ View ‘Sources’ of change View your bookmarked ‘Tags’ View your customized ‘Reports’ View ‘Contributors’ View your ‘Sources Log’ Special features Add, edit and view in your native language Create your own corporate memory Develop your enterprise-wide knowledge management system Track emerging evidence of change
  9. 9. www.shapingtomorrow.com 9 The system finds instant and automatic future ‘Forecasts' about probable and possible future world conditions and turns these into: A high-level, fast overview ‘Summary’ of the future A ‘Keyword’ list to associated forecasts A ‘Trends’ timeline to project the direction of travel of the change A ‘Decide’ capability from which you can set up a project on your interest topic or export the forecasts in Excel format A forward ‘Questions’ database to challenge your thinking A ‘Sentiment’ analysis to see how the pundits view the future and offers An advanced ‘Refine capability to narrow your search With this system members can create professional foresight reports and presentations in less than half a day on any topic of their choice compared with many days or weeks from traditional methods. Get instant, extracted prospective on your interest topics
  10. 10. www.shapingtomorrow.com 10 Search for a topic of interest to you and then click the ‘Decide’ button to add a project on the subject. A spreadsheet of your selected items will also begin downloading automatically. Save your project, setting the Decision field based on your initial thoughts as to its importance and urgency. Now, click ‘Plan’ and select a method(s) that best complete your project The methods are laid out in logical sequence for completing a full strategic foresight project in just a few hours or a couple of days All methods can be used by you alone or in collaboration with associates either face-to-t0 face or remotely Click the method's title for a detailed description of its benefits, use, disadvantages and how to get the best out of the method You can use the methods in isolation or in sequence to fit your needs Your thinking will appear under ‘Decisions’ in the left-hand navigation bar Develop your thinking on future questions important to you
  11. 11. www.shapingtomorrow.com 11 Search for a topic of interest to you and then click the ‘Decide’ button to add a project on the subject. A spreadsheet of your selected items will also begin downloading automatically. Save your project, setting the Decision field based on your initial thoughts as to its importance and urgency. Now, click ‘Act’ and select a method(s) that best complete your project The methods are laid out in logical sequence for completing a full strategic foresight project in just a few hours or a couple of days All methods can be used by you alone or in collaboration with associates either face-to-t0 face or remotely Click the method's title for a detailed description of its benefits, use, disadvantages and how to get the best out of the method You can use the methods in isolation or in sequence to fit your needs Your thinking will appear under ‘Decisions’ in the left-hand navigation bar Determine how you will respond
  12. 12. www.shapingtomorrow.com 1212 Use the ‘Decide’ button to determine where a project fits in your pipeline: - Act now!: do this immediately - Not yet: manage until ready - Watch: keep under review - Forget: reject - Completed: implemented solution Your decision(s) will appear in the left- hand navigation bar Once you have made some decisions you can move your decisions up and down the pipeline. Manage your decisions
  13. 13. www.shapingtomorrow.com 13 Here you can: Find futurists and ask for their advice, hire them, listen to, learn and help each other anticipate change Find new opportunities to collaborate and co-create the future in public or in private ‘Add’ to your profile to maximize your membership benefits by: - editing your basic information - adding your interests so we can tailor our service to you - describing your career for other members to find you for their projects - evaluating your style – worldview and cognitive reasoning View ‘All’ visible members, email them and see their interests Dialog with others, critique and or add views in the ‘Forums’ Determine how you will respond
  14. 14. www.shapingtomorrow.com 1414 Add your own private or public groups Join other groups and share thoughts on projects, ideas etc. The Groups capability allows you to ‘Tag’. ‘Report’, ‘Share’ and add Forecasts and Insights as evidence etc. Collaborate on projects, openly or behind closed doors
  15. 15. www.shapingtomorrow.com 15 Develop your foresight, strategy and change management skills here: Introduction: learn the basics of foresight Library: find bibliographies, glossaries, software reference etc. Meetings: find foresight meetings and courses etc. Methods: learn about the best foresight methods Players: find people and organizations in the foresight field Publications: find futurists writings Unearth the world’s best strategic thinking resources
  16. 16. www.shapingtomorrow.com 1616 Tell our robot what’s on your mind and let her help you Please note that this is experimental at the moment and is a prelude to us building a fully functioning chatbot.
  17. 17. www.shapingtomorrow.com 1717 You can choose to: Work in public: ‘All’* - any first page is free Work on your own privately: ‘My’ and pay to see more pages and open content* Work with associates privately or publicly and have access to all open content: ‘Our’** * Pay-as-you-go for single, occasional access licenses ** Annual subscription fee for multiple, private licenses with own look and feel and your logo Needs latest pricing
  18. 18. www.shapingtomorrow.com 1818 Each week either our robot, Athena, or guest writers create a short Trend Alert on a key emerging issue that is sent to our 10,000 members Or, ask us for a customized, Trend Alert or in-depth GIST report on any other topic of interest to you Use these as fire-starters with your executives and managers to get their juices flowing on how these might affect your organization and what to do next You can use our Question methods under PLAN to prompt their responses These only appear on our front page. If you are a client you will need a second email address to receive these and access your own private site.
  19. 19. www.shapingtomorrow.com 1919 You can also find over 100 pre-defined free, summary reports on key Challenges the world faces available from our front page. If you are a client, you can set up your own, private, automated reports on topics of your choice. That means that once your Sources are established and your Challenges defined that your scanning will be automatic, near to real-time and require very little human intervention other than deciding your strategic responses. Check out the Viewpoint buttons too give us your views on how the future will be different, check out your fitness for the future and to tell us how we are doing.
  20. 20. www.shapingtomorrow.com 2020 Contact us, if you want your own private or partner site giving you the following: Own logo – Own look and feel – Private content Multi-team licenses Read only facility available Choice of blank content site, selected or full member content Or, foresight, strategy and change management advice, futures research, reports, talks, newsfeeds, research, surveys, coaching & training, and stakeholder inspiration, engagement or enablement
  21. 21. www.shapingtomorrow.com 2121 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategy decisions today, faster and cheaper than ever before”
  22. 22. www.shapingtomorrow.com 2222
  23. 23. www.shapingtomorrow.com 2323 To access our full content: Either click Add Sources or View Forecasts in the top right-hand corner of the front page OR Search for your interest topic using the FORECAST dialog box
  24. 24. www.shapingtomorrow.com 2424 Learn one page in our content database you learn them all Nine key capabilities: YOUR PROFILE, GUIDE, SOURCES, FORECASTS, DECISIONS, MEMBERS, GROUPS, LIBRARY, ASK ATHENA in the left-hand navigation buttons Click these to reveal drop-downs and content Content pages backwards through time: latest contributions first Use the center panel dashboard to narrow and present the content as you desire: - Summary: a high-level view of the listed content - Keywords: a list of related keywords with content links - Trends: a visual indicator of the likely direction of future change of the content - Refine: narrow your search criteria - Decide: take the content offline or add a project - Sentiment: see how the pundits feel - Questions: challenge your thinking
  25. 25. www.shapingtomorrow.com 2525 Switch views between - Forecasts* - Insights - Sources - Members - Questions or - Projects or switch views between - ‘My’: your private content - ‘Our’: your organization’s private content - ‘All’*: public content or switch views between - latest added*, earliest added or alphabetically * default
  26. 26. www.shapingtomorrow.com 2626 Use single keywords to find content of high relevance to you Strings of words produce many variable and unrelated results Use inverted commas to search for strings or Boolean expressions like AND or OR Use both singular AND plural of your search expression for best results Do not use common words like trends, future etc. in your search expression Click ‘Keyword’ to see related terms and use these to conduct further searches around your expression
  27. 27. www.shapingtomorrow.com 2727 Use these controls to manage your work: Click the title: to view the original content Tag: use descriptors to bookmark your favorites, assign project names, track competitors etc. Refer: link one piece of content to another Report: create your own report from the content and send to associates Share: email to associates and share the content on social media sites Forum: dialogue with others, critique and/or add your views Plan: develop your thinking on the presented content Act: determine how you will respond to the content Assess: add your own evaluations
  28. 28. www.shapingtomorrow.com 2828 Use these controls to: Home: return to the site front page Invite: to tell your associates about us Feedback: to tell us what you think of the service Help: to find more ways to answer your questions Print: to publish our content (DeskPDF required) Logout: to leave the service Visit our Facebook, Twitter, Ning and LinkedIn sites
  29. 29. www.shapingtomorrow.com 2929 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategy decisions today, faster and cheaper than ever before”
  30. 30. www.shapingtomorrow.com 3030
  31. 31. www.shapingtomorrow.com 31 Add automatic and manual ‘Scan material’ Set up continuous tracking of sources and keywords View latest ‘News’ View ‘Sources’ of change View your bookmarked ‘Tags’ View your customized ‘Reports’ View ‘Contributors’ View your ‘Sources Log’ Special features Add, edit and view in your native language Create your own corporate memory Develop your enterprise-wide knowledge management system Track emerging evidence of change
  32. 32. www.shapingtomorrow.com 3232 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in change management Having strategic foresight increases future opportunity and reduces emerging risk You can use the SOURCES service to scan for, identify and monitor change going on around you and to look for more evidence of change to confirm or deny the FORECASTS our robot has automatically extracted from the content here
  33. 33. www.shapingtomorrow.com 3333 Scanning is analogous to an early warning radar, a continuous process of scanning the environment to identify signals of change and emerging trends An excellent early warning radar looks at all aspects of the global environment scanning for (p)olitical, (e)conomic, (social), (t)echnological change .. as this service does Good scanning explores both new, strange and weird ideas, as well as persistent challenges and trends, today
  34. 34. www.shapingtomorrow.com 3434 By collecting Insight about emerging change, analyzing underlying patterns, finding future FORECASTS and picturing what’s likely/unlikely to happen within the global environment, mental models of possible futures can be created from which your preferable future can be chosen By choosing preferable futures people and organizations shape their and our tomorrows and create leadership positions You to can quickly and easily Tracking and analysing how a trend emerges and diffuses throughout society over time
  35. 35. www.shapingtomorrow.com 3535 Scanning allows you, and your colleagues to ask ‘what if?’ questions by reading FORECASTS and Insights - What if this happened in the world today? - What does it mean for others? - What does it mean for us? - How should we respond and when? Select those for further investigation and deeper thinking that look as though they will generate significant change in your world and that of your stakeholders 35
  36. 36. www.shapingtomorrow.com 3636 Look for interdependencies, feedback delays and repeating patterns amongst Insights. Try to: - See ahead: look to what’s coming next - See behind: understand the past - See above: take a helicopter view too - See below: find the diamond in the rough - See beside: remove the blinkers - See beyond: question what’s beyond the horizon - See through: look for fresh essence and meaning See above See beside See ahead See beyond See below Brainstorming: Nasi 1991 / Mintzberg 1998
  37. 37. www.shapingtomorrow.com 3737 See emerging change using pattern recognition tools: tag clouds, timelines, maps, graphs, tables, voting Know how your own organization’s and our members thinking is changing over time Look for patterns, ideas and uncertainties among the presented content Here is how forward thinking individuals and organizations stay ahead of slower rivals: Add and share Insights and FORECASTS with colleagues. Speed read each others article titles and/or descriptions Look for patterns, risks, opportunities across FORECASTS Delve deeper into content of interest by clicking on it ‘Refer’ specific trends, ideas, uncertainties and potential Make it a regular weekly habit Use DECIDE to capture specific trends, ideas, uncertainties and potential surprises that need to be considered further
  38. 38. www.shapingtomorrow.com 3838 ‘Tag’ FORECASTS and Insights with keywords, dates, project names, etc. Add your observations, questions, ideas, conclusions, critique etc. via the ‘Forum’ button ‘Share’ your individual findings via email, RSS, social media etc. ‘Refer’ one item to another Set up a long-term discussion GROUP
  39. 39. www.shapingtomorrow.com 3939 Scanning involves identifying Insight about change and analyzing the content An Insight is a raw and single point observation of change drawn from reports, articles, PDF’s, videos etc. For instance, when you read a daily newspaper you will regularly see new events and discoveries being reported Capturing the Insights systematically underpins the scanning process This is a mammoth task done manually, but fortunately our system almost completely automates the process
  40. 40. www.shapingtomorrow.com 4040 Here you can add your own scan material by: Following your key sources e.g. rivals, regulators, experts, protest groups, keywords Automatically add sources by entering: - RSS feeds - a Twitter name - or a Web search Each day our robot (Athena) will visit your sources and automatically add relevant material she finds without any effort on your part. Your additions will appear in SOURCES | All > Using the robot will save you much time and effort compared to manual scanning You can also use your computer’s bookmarks bar before dragging and dropping the link to add Insights wherever you are on the Web Or Add Insights manually in the original way
  41. 41. www.shapingtomorrow.com 4141 View latest newsletters Use these to remain abreast of major emerging changes going on around you Look for more evidence using the ‘Search’ box Discuss these at your weekly emerging trends meeting and agree innovations or threats that you should avoid or exploit and that need further research Contact us to have your own, private newsletter on topics of your choice in the same format as ours but liveried in your colors and logo
  42. 42. www.shapingtomorrow.com 4242 Use this service to see all Insights in added date order starting from the latest contribution and going backwards in time, or switch to published date or alpha order Our clients use this to quickly trawl back through the last week’s contributions looking for new potential surprises, fresh weak signals and signs of strengthening or declining trends and just to stay abreast f what is happening around them We do this too and can absorb last week’s contributions by skim reading in an hour or so So skim read the contributions and ‘tag’, ‘refer’, ‘report’, ‘share’ with others, or ‘comment’ on those of interest in the ‘forum’ Switching from ‘All’ will show you what you have added ‘My’ or your associates have contributed ‘Our’ (if available) Pick out the one or two big discoveries you made to share with your associates
  43. 43. www.shapingtomorrow.com 4343 Here is where you can view all the public sources we and our clients, partners and members track continuously in ‘All’ If you have added sources you can see these under ‘My’ or ‘Our’ if you are our client. Sources also contains its own set of PLAN and ACT tools for you to conduct competitive analysis on your rivals, takeover targets etc.
  44. 44. www.shapingtomorrow.com 4444 Assign sources tags as you wish, re-name, delete, add or merge tags together Add multiple tags separated by commas Your tags appear as a ‘cloud’ from the left- hand navigation bar The more you tag the larger the typeface will become relative to other tags. Set ‘from’, ‘to’, to watch how your tagging changes over time and to spot newly emerging change Set to My | Our | All to se your own, your associates or all of our member’s public tags
  45. 45. www.shapingtomorrow.com 4545 Assign tags as you wish, re-name, delete, add or merge tags together Add multiple tags separated by commas Your tags appear as a ‘cloud’ from the left- hand navigation bar The more you tag the larger the typeface will become relative to other tags. Set ‘from’, ‘to’, to watch how your tagging changes over time and to spot newly emerging change Set to My | Our | All to se your own, your associates or all of our member’s and Athena’s public tags
  46. 46. www.shapingtomorrow.com 4646 View item collections that you have added to ‘Reports’ View yours and others’ reports that you have access too Circulate these to associates as required You can print your reports using DeskPDF (separate small purchase required)
  47. 47. www.shapingtomorrow.com 4747 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategy decisions today, faster and cheaper than ever before”
  48. 48. www.shapingtomorrow.com 4848
  49. 49. www.shapingtomorrow.com 49 The system finds instant and automatic future ‘Forecasts' about probable and possible future world conditions and turns these into: A high-level, fast overview ‘Summary’ of the future A ‘Keyword’ list to associated forecasts A ‘Trends’ timeline to project the direction of travel of the change A ‘Decide’ capability from which you can set up a project on your interest topic or export the forecasts in Excel format A forward ‘Questions’ database to challenge your thinking A ‘Sentiment’ analysis to see how the pundits view the future and offers An advanced ‘Refine capability to narrow your search With this system members can create professional foresight reports and presentations in less than half a day on any topic of their choice compared with many days or weeks from traditional methods. Get instant, extracted prospective on your interest topics
  50. 50. www.shapingtomorrow.com 5050 This market-leading service removes all the drudgery from scanning the horizon for change Our robot, Athena, automatically extracts meta data and future FORECASTS from Insights You can search for a topic from the home page or site search box to obtain an instant listing of future FORECASTS Or, you can visit FORECASTS in the left-hand navigation bar to see the content from latest added to the beginning of time
  51. 51. www.shapingtomorrow.com 5151 ATHENA is Shaping Tomorrow's robot scanner, and your digital coach and personal assistant She uses artificial intelligence to automatically find, extract and interpret the implications drawn from articles, reports and PowerPoints on the web She also is increasingly helping you, our members, clients and partners with advice and help as you work We are striving to make her perfect but we know she makes interpretative mistakes. That's why Shaping Tomorrow still needs editors to clean up the Forecasts and Implications after she has done her work. But tests have shown that she works 300+ times faster than using manual methods. So, please cut her some slack if what she tell you is good enough for you to use and let us know if you see how we could improve her service to you More about me here:
  52. 52. www.shapingtomorrow.com 5252 First, they search on their interest topic, using the ‘Refine’ button to home in on their focus They maybe add more manual Insights from which the robot will add more extracted FORECASTS automatically. Next they run the ‘Summary’ and transfer to a Word doc or PPT and edit it into a desired format. Then they Export the spreadsheet and add more of the listing to their Word doc or PPT. Lastly, they add pictures, format the document and PPT and publish usually in less than four hours! That’s what we do too when we publish our weekly Trend Alerts. They take just one hour to prepare from a standing start; five times faster than the old, manual method Impress your bosses and associates with you future knowledge and ability to prepare research at pace
  53. 53. www.shapingtomorrow.com 5353 Apart from producing Trend Alerts we use FORECASTS too: Do instant literature reviews in client workshops saving huge amounts of time Use our PLAN and ACT tools based on the FORECASTS to develop robust answers to client questions Develop professional Briefings and Gists for private clients Spot newly emerging Key Drivers of change of which we were previously unaware Alert our private clients to new issues and ideas that we know are of interest to them Automatically update our global ‘Challenges’ available to all from the front page You can too!
  54. 54. www.shapingtomorrow.com 5454 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategy decisions today, faster and cheaper than ever before”
  55. 55. www.shapingtomorrow.com 55
  56. 56. www.shapingtomorrow.com 5656 Here you can: ‘Set up’ your future question ‘Investigate’ emerging changes ‘Assess’ your current and likely position ‘Imagine’ alternative futures ‘Predict’ the future ‘Prioritize’ your responses ‘Decide’ your response Develop your thinking on future questions important to you
  57. 57. www.shapingtomorrow.com 5757 By analyzing underlying Issues using the methods here, and picturing what's likely/unlikely to happen within the global environment, mental models of possible futures can be created from which preferable futures can be chosen By choosing unique and preferable futures people and organizations shape their and our tomorrows and create leadership positions You can too quickly and easily here
  58. 58. www.shapingtomorrow.com 5858 Select from qualitative and quantitative methods to set up a robust question about a future issue of importance to you and to manage your research to a successful conclusion You do not need our content to answer a question here but it helps The methods are laid out in logical sequence for completing a full strategic foresight project in just two days All methods can be used by you alone, in collaboration with associates either face-to-t0 face or remotely or with us facilitating virtually or face-to-face Click the method's title for a detailed description of its benefits, use and disadvantages and use the graph to determine how much effort you need to put it in to reach a robust answer You can use the methods in isolation or in sequence to fit your needs Your thinking will appear under ‘Decisions’ All the methods give near-instant summaries of collaborative inputs
  59. 59. www.shapingtomorrow.com 5959 Options analysis (highly recommended) Scenario planning Modeling Delphi analysis Literature review Stakeholder surveys Causal Layered Analysis Verge Red Hat STEEP SWOT Surprise analysis …
  60. 60. www.shapingtomorrow.com 6060 Introductions Agree the question Evaluate stakeholders Conduct automated literature review Auto -create scenarios Develop collaborative options analysis Agree prioritized responses Know how to quickly create your vision and develop detailed action plans Here’s how you can get fast answers to your questions in a one day workshop Throughout the workshop there will be plenty of time for discussion. Everyone will get their say through our fun, collaborative software too. Traditional methods take weeks and months to achieve the same result at high cost. Contact us for a free demonstration of how our AI driven system can rapidly deliver crowd-sourced answers to your burning question.
  61. 61. www.shapingtomorrow.com 61 Our service helps you to address an Issue in a systematic manner:
  62. 62. www.shapingtomorrow.com 6262 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategic decisions today, faster and cheaper than ever before”
  63. 63. www.shapingtomorrow.com 6363
  64. 64. www.shapingtomorrow.com 6464 Use the ‘Decide’ button under PLAN to determine where an interest topic important to you fits in your pipeline: - Act now!: do this immediately - Not yet: manage until ready - Watch: keep under review - Forget: reject - Completed: implemented solution Your decision(s) will appear in the left- hand navigation bar Once you have made some decisions you can move your decisions up and down the pipeline.
  65. 65. www.shapingtomorrow.com 6565 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategic decisions today, faster and cheaper than ever before”
  66. 66. www.shapingtomorrow.com 6666
  67. 67. www.shapingtomorrow.com 6767 ‘Strategize’ your future ‘Innovate’ for success ‘Change’ the way you operate ‘Rank’ your initiatives ‘Monitor’ your progress Determine how you will respond
  68. 68. www.shapingtomorrow.com 6868 Select from qualitative and quantitative methods to determine how you will respond to your PLAN findings All methods can be used by you alone or in collaboration with associates either face- to-t0 face or remotely Click the method's title for a detailed description of its benefits, use and disadvantages and use the graph to determine how much effort you need to put it in to reach a robust answer You can use the methods in isolation or in sequence to fit your needs
  69. 69. www.shapingtomorrow.com 6969 Take different vantage points to invent your future: De-commoditize your service Debate alternative approaches Exaggerate the issue Ideate and imagine new ways Inspire through hopes and fears Leapfrog the competition Reverse the problem Tear-down what’s there/start again Wear 6 hats Spot the tip-point
  70. 70. www.shapingtomorrow.com 7070 Backcasting Visioning Positioning Failure mode Implementation Breakout Tipping point analysis Actor analysis Industry analysis Investment analysis Positioning …
  71. 71. www.shapingtomorrow.com 7171 Introductions Agree the question Evaluate stakeholders Conduct automated literature review Auto -create scenarios Develop collaborative options analysis Agree prioritized responses Know how to quickly create your vision and develop detailed action plans Here’s how you can get fast answers to your questions in a one day workshop Throughout the workshop there will be plenty of time for discussion. Everyone will get their say through our fun, collaborative software too. Traditional methods take weeks and months to achieve the same result at high cost. Contact us for a free demonstration of how our AI driven system can rapidly deliver crowd-sourced answers to your burning question.
  72. 72. www.shapingtomorrow.com 7272 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make Better strategic decisions today, faster and cheaper than ever before”
  73. 73. www.shapingtomorrow.com 7373
  74. 74. www.shapingtomorrow.com 74 Here you can: Find futurists and ask for their advice, listen to, learn and help each other anticipate change Find new opportunities to collaborate and co-create the future in public or in private See what others are talking about ‘Add’ to your profile to maximize your membership benefits by: - editing your basic information - adding your interests so we can tailor our service to you - describing your career for other members to find you for their projects - evaluating your style – worldview and cognitive reasoning View ‘All’ visible members, email them and see their interests Dialog with others, critique and or add views in the ‘Forums’ Use the special PLAN and ACT methods here to look at and determine your personal future Determine how you will respond
  75. 75. www.shapingtomorrow.com 7575 Use these thinking methods to design your personal future: - Life map - Crossroad - Memories - Day in the life - Obituary - Future backwards - Perfect day - Future headlines - Perfect world - Career - Desirable future Understand your team’s individual roles Measure your approach to life, how you respond and have trust in your organization Note: you can keep your answers completely confidential or have your nearest and dearest give their input behind closed doors with these methods
  76. 76. www.shapingtomorrow.com 7676 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategic decisions today, faster and cheaper than ever before”
  77. 77. www.shapingtomorrow.com 7777 77
  78. 78. www.shapingtomorrow.com 7878 Add your own private or public groups Join other groups and share thoughts on projects, ideas etc. The Groups capability allows you to ‘Tag’. ‘Report’, ‘Share’ and add Forecasts and Insights as evidence etc. Collaborate on projects, openly or behind closed doors
  79. 79. www.shapingtomorrow.com 7979 79
  80. 80. www.shapingtomorrow.com 80 Develop your foresight, strategy and change management skills here: Introduction: learn the basics of foresight Library: find bibliographies, glossaries, software reference etc. Meetings: find foresight meetings and courses etc. Methods: learn about the best foresight methods Players: find people and organizations in the foresight field Publications: find futurists writings This library is constantly being updated by our robot Unearth the world’s best strategic thinking resources
  81. 81. www.shapingtomorrow.com 8181 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 info@shapingtomorrow.com Skype: shapingtomorrow Ask Athena Or use Live Chat when we are available online “We are here to help you make better strategic decisions today, faster and cheaper than ever before”
  82. 82. www.shapingtomorrow.com 8282

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