The 411 on
Location Based Services
SocialBizWorld
October 22, 2010
(LBS) is an information & entertainment
service, accessible with mobile devices
& utilizing the ability to make use of the...
Features
• Game Mechanics
• Coupons, specials
• Socialization
• Quality of life suggestions
• Viral advertising
• Business...
Who Are The Major Players?
Foursquare 2.6mill
Gowalla 390 thousand
Booyah My Town 3.1mill
Yelp 2mill
Facebook Places **
SC...
How It’s Being Used
Foursquare 2.6 million users
Bravo, History Channel, Barbie, Zagat,
New York Magazine, CocaCola, Starb...
How It’s Being Used
Gowalla 390 thousand users
NASA, Livestrong, State of Arkansas,
National Public Lands Day, Charlie Cri...
How Will You Benefit?
• Greater visibility in social media
• Search engine ranking
• Audience awareness
• Increased brand ...
Mobile Use
49% 1st Qtr. 2010
*Gartner Research
82 % of U.S. demographics
own a cell phone,17% smart phone
*Forrester Resea...
Not Mainstream Yet
•4% of Americans have tried LBS
•Only 1% use it weekly
•70% of those users are males 19-35
Concerns
•Personal Safety
•Burglary
•Exposing a Secret
Does It Support Your Goal?
7 C’s of Social Media
• Communication (public relations)
• Cause support (philanthropy)
• Contests (game metric)
• Collabo...
GOAL
THANK YOU!
Kerry Rego, @kregobiz
707-548-9823
KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
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The 411 on Location Based Services

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This presentation was made at SocialBizWorld in Petaluma, CA on 10/22/10. "The 411 on Location Based Services" by Kerry Rego of Kerry Rego Consulting. http://www.kerryregoconsulting.com

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  • Quiz: What are you using?
  • Are you mobile ready?
  • Classic Marketing Tools (start at 12 o’clock, work counter clockwise)
    Face to Face
    Telephone
    TV/Radio
    Print/Mail
    Web 1.0
    New Marketing Tools
    Email Marketing
    Multimedia (pictures, video, audio)
    Social Networking
    Monitoring
    Peer Review/Sharing
    Emerging Technologies
    Mobile
    Location Based Services
    QR Codes, Augmented Reality
  • The 411 on Location Based Services

    1. 1. The 411 on Location Based Services SocialBizWorld October 22, 2010
    2. 2. (LBS) is an information & entertainment service, accessible with mobile devices & utilizing the ability to make use of the geographical position of the mobile device. Wikipedia Location Based Service, A Definition:
    3. 3. Features • Game Mechanics • Coupons, specials • Socialization • Quality of life suggestions • Viral advertising • Business Dashboard
    4. 4. Who Are The Major Players? Foursquare 2.6mill Gowalla 390 thousand Booyah My Town 3.1mill Yelp 2mill Facebook Places ** SCVNGR 500 thousand Loopt 4mill July 2010
    5. 5. How It’s Being Used Foursquare 2.6 million users Bravo, History Channel, Barbie, Zagat, New York Magazine, CocaCola, Starbucks many universities Check in for Charity with Pepsi One weekend helped raise $9,200 for Camp Interactive, anonymous $50k
    6. 6. How It’s Being Used Gowalla 390 thousand users NASA, Livestrong, State of Arkansas, National Public Lands Day, Charlie Crist (I- FL), Rick Perry (R-TX), Jim Ward (R-AZ), Springfield Regional Arts Council, Vail Resorts, Washington Post Partnered to raise awareness around TOMS Shoes
    7. 7. How Will You Benefit? • Greater visibility in social media • Search engine ranking • Audience awareness • Increased brand presence in mobile • Incentivize user generated content • Build more walk in traffic • Reward loyal customers • Increase sales • Analytics
    8. 8. Mobile Use 49% 1st Qtr. 2010 *Gartner Research 82 % of U.S. demographics own a cell phone,17% smart phone *Forrester Research
    9. 9. Not Mainstream Yet •4% of Americans have tried LBS •Only 1% use it weekly •70% of those users are males 19-35
    10. 10. Concerns •Personal Safety •Burglary •Exposing a Secret
    11. 11. Does It Support Your Goal?
    12. 12. 7 C’s of Social Media • Communication (public relations) • Cause support (philanthropy) • Contests (game metric) • Collaboration (thought leadership) • Connecting others (networking) • Customer service (listening) • Community building (loyalty) *Dose of Digital concept
    13. 13. GOAL
    14. 14. THANK YOU! Kerry Rego, @kregobiz 707-548-9823 KerryRegoConsulting.com Kerry@KerryRegoConsulting.com

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